• Manage the entire design lifecycle from concept through implementation, ensuring projects surpass client expectations.• Develop and maintain strong relationships with clients through constant communication over e-mail, Google Meet, and WhatsApp• Business Operations: Manage the financial, administrative, and logistical aspects of the agency, including accounting, budgeting, Google Ads setup, and resource allocation• Delegate tasks to contractors and freelancers to maximize efficiency and project overflow• Currently transitioning the business to a Micro-SaaS development studio

• Lead product designer for SaaS payment gateway for merchant clients• Worked closely with project managers and managed an in-house design team of 3 plus 14 remote freelance designers• Led the complete design lifecycle for multiple websites and landing pages, from user research and ideation to execution and testing• Created wireframes, prototypes, and high-fidelity mockups for various digital products.• Continuous improvement on UX by incorporating feedback and usability findings

• External support for the Expo 2020 School Programme design team (night shift), ensuring timely graphic delivery for the October 2021 launch and subsequent Expo season• Designed a wide range of marketing materials including journey packs, posters, presentations, maps, and signages to facilitate a seamless experience for students, teachers, and parents• Collaborated effectively with marketing managers to execute design projects within extremely stringent deadlines

• Design and oversee all brand collaterals for all digital & offline assets (including emails, banners, landing pages, visuals for social media platforms, brochures, posters, print ads, digital screens, card collaterals, etc.)• Work with the digital and analytics team to optimize all digital collaterals to ensure the highest possible customer engagement at each touchpoint• Created management change by implementing a process and timeline for all design requests to ensure that all creatives are delivered on time• Brand gatekeeper to ensure all collaterals are within the Majid Al Futtaim brand guidelines• Collaborated with other Majid Al Futtaim Lifestyle, Entertainment, and Retail brands to ensure consistent branding across all omnichannels (SHARE, Mall of the Emirates, City Centre, VOX Cinemas, and Carrefour)

• Present entire brand concepts & design solutions for firms based on briefs and RFPs• Had 1 to 1 meetings with clients to gather their feedback throughout the entire design process• Managed a team of 4 by overseeing and approving all creatives designed by them• Interviewed potential designers and interns• Maintained a relationship with suppliers and vendors ensuring printing and photoshoots are done in time and within client’s budget

• Managed digital projects from end to end ensuring all client requests are fulfilled while making sure the least amount of agencies’ resources are used• Presented product sketches and prototypes to client • Collaborated with web developers to ensure that high-fidelity prototypes are turned into fully responsive websites for all devices• Conducted user testing to gather feedback and make more customer-centric experiences

• Produced digital and offline marketing materials for local and international clients • Designed traditional + digital books and magazines for various industries• Worked with the Art Director to ensure that all projects meet client deadlines

• Designed books (novels, children’s books, textbooks, etc.) and ensured that all graphics, typesetting, and layouts are visually appealing and on-brand• Gained extensive knowledge and training in the publishing industry