Responsible for leading the strategic marketing direction for MontecitoPLUS and its suite of brands including annual/quarterly/monthly planning, budget planning, team leadership and prioritization, management of outside resources, etc.

Responsible for defining and taking the MontecitoPLUS brand to market. MontecitoPLUS serves as the parent brand that connects all of Montecito's physician and practice-focused solutions.

Buzz Brand Marketing is a full-service marketing agency helping small to medium-sized businesses grow and large enterprises scale with tailored marketing strategies and flawless execution. With over 20 years of marketing experience across industries, I leverage deep expertise in both strategy and execution to help brands maximize their growth potential.What we offer:- Comprehensive marketing strategies that align with your business goals- Creative and effective solutions through our specialist network, "The Hive"- End-to-end execution including branding, content marketing, digital strategy, and moreOur mission is to provide businesses with smart, cost-effective marketing that drives measurable results. Whether it's through innovative digital campaigns, growth-focused strategies, or scaling existing efforts, Buzz Brand Marketing is dedicated to helping businesses reach new heights.www.buzzbrandmarketing.com

Directly involved in the incubation of Calm Waters AI as part of MontecitoPLUS, providing strategic marketing guidance and support to propel its growth in the healthcare sector. Led the Calm Waters AI go-to-market targeting both the brand's ideal customer as well as via EHR partnerships and other channel partner strategies. Responsible for 25% YoY inbound growth leveraging start-up resources and a lean team focused on a common goal. Calm Waters AI leverages AI to perform E/M coding. The AI technology is 97% accurate as assessed by Mazars USA LLP. It increases revenue through faster billing and reduced audit/denial risk, streamlines chart leveling through an efficient, standardized process and allows providers to spend less time coding and more time caring for patients.

Recognized as Key Influencer in Healthcare Real Estate Marketing in 2021.

Responsible for the creation and implementation of a persona-based marketing strategy focused on helping the business reach its customer growth and retention goals. Integral in establishing the Product Marketing function at Informa Financial Intelligence.This role required leadership, inter-department and cross-functional influence, and close collaboration with the vertical executive leadership, product management, marcomms, sales, and client services teams to ensure everyone was united behind their role in go-to-market and what success looked like.