* Branding: Collaborating with clients and internal strategic team to create brand strategies for clients in both B2C (e-commerce, Real-estate, Smart lightning) and B2B (Shop-fitting, Energy, Electrical, IT) - Brand Strategy Documents, Manual, Identity design. * Marketing: Working closely with the stakeholders - internal (Design, Development, Digital marketing), vendors and clients, to deliver quality and timely services - thus working to create plans & perform tactical performance-based digital marketing activities (SEO, SMO, PPC, PR, Content marketing and more).* Mentoring a team of 18 personnel: Leading a close-knit team towards a common vision. * Financial Planning and Strategy: Develop budgets and strategising for each department creating processes and plans.* Business Development: Strategic selling to existing clients and creating channels for inbound leads.* Managing Vendors: Printers, Event planners, Video creators, OOH vendors, Product photo-shoots, CA and more.

* Working with internal business portfolios and stakeholders to create annual Marketing budgets and execution plans. * E-commerce Growth: Better e-commerce business growth strategies via BTL and TTL Marketing activities - Planning and implementing promotional offers for websites, driving and monitoring email Campaigns, utilizing Affiliates, Social Media ads, Customer service team, and content marketing. * Creating/Updating & Performance marketing for e-commerce websites: working with the core Design/Content and development team for any new acquisitions made - Doing meaningful analysis and working with the teams to improve the user experience and performance of the websites via UX improvement, SEO (Onpage & Offpage), Content creation, Backend Process implementation (fulfillment & logistics).* Offline Marketing: Creating marketing material for trade shows and virtual merchandising for the majority of the collectibles stores in the US. Collaborating with the responsible team to ensure proper promotion of offline campaigns (subs department) via different channels like Inserts, Onserts, House-Ads, Regular & Special renewals, Flyers, Agencies.* Managing Sales and Promotions of a LOB into Niche webinars (Machinery and Business Appraiser) * Utilizing the customer service team for the enhancement and revenue growth of the departments.* Print & Digital promotions of the products through e-commerce Marketplaces like Amazon Vendor Portal, Pocketmags, Barnes & Noble, Ingram and more.* Lead a team of 8 employees along with utilizing shared resources across 3 geographies (India, Philippines & US) to hit the yearly budgeted numbers for assigned portfolios.