[Cross Disciples] B2C Non-Profit Division- Rebranding & BX Strategy : Led rebranding, brand identity(BI) design, and BX strategy development.- Channel Management : Applied and expanded brand tone across owned and earned channels.- Communication & Campaigns : Drove branded content, advertising, offline campaigns, influencer partnerships, and media relations.- Community Engagement : Enhanced service UX, activated partner communities, and supported partner/client relations.- New Business Initiatives : Planned and launched new business opportunities.[VD Studio] B2B For-Profit Division- Rebranding : Directed brand strategy, BX writing, BI design, and website updates.- Marketing Analytics : Monitored and analyzed Google/Naver ad performance.- Proposal Design : Created visual assets for proposals.[Common Responsibilities]- Internal Branding : Developed employee interview content, managed corporate events, and curated workspace design.

- Brand Identity : Led BI redesign and directed visual branding.- BX Strategy : Created and managed BX strategy and brand communications.- Brand Tone & Manner : Oversaw brand tone across all channels (owned/earned/paid).- Communication Planning : Produced newsletters, webinars, and media content.- Internal Branding : Orchestrated corporate culture events, workspace branding, and recruitment branding.- Media Relations/PR : Managed press releases and built media relationships.