Building on scientific training and 18+ years of private sector experience, I am an expert on storytelling and the forces underlying engagement, belief change, and decision-making, including emotion, social identity, and values. In my consulting work, I've helped organizations craft evidence-based engagement and audience strategies that integrate scientific insights with best practices.I synthesize insights from various disciplines, including neuroscience and psychology, to understand how social and biological forces shape the stories we tell, our behavior, thoughts, and feelings in the face of risk and uncertainty. I have a passion to help improve risk communication about societal issues such as climate change and public health.Ben & Jerry's Ice Cream was my very first client - an experience that profoundly influenced how I think about business, profitability, and social impact. Since then, I've had the good fortune to do meaningful work for purpose-driven organizations with a clear sense of how they create value while making the world a better place. A better place for all stakeholders, not just shareholders.I earned a Ph.D. studying the neuroscience and psychology of how values and identity interact in stories to influence engagement with climate change (e.g. risk perception, outcome efficacy, pro-social behavior.)Personal Profile:Insatiably curious. Empathic, compassionate, and proactive. 'Ærlig men kærlig' (in Danish = honest but loving :-). Systems-thinker, voracious learner. Equal parts analytical and creative. Team player, constructively challenging myself and others to strive for excellence. Not afraid of accountability or admitting mistakes. Genuine and hardworking. I care about relationships and real-world impact.Interests & skills:- Risk communication- Integration of inter-disciplinary research with best-practice- Trust and social influence- Consumer behavior & decision-making- Climate change & sustainability engagement- Values, identity, cultural worldviews- Business, marketing, audience- and brand strategy- Motivated cognition and the biased assimilation of information- Neurophysiology of emotional states and decision-making- Design Thinking- Business development- Creative direction for campaign development- Mixed methods research - Behavioural change management (adfærd design)- Stakeholder management & analysis- Biometrics & psychophysiology - Teaching, public speaking & presentation- Strong interpersonal skills
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Chief Executive OfficerEmotion Is DataAarhus, Dk
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Founding Partner/Board MemberEngagement Lab Mar 2022 - PresentAarhus, Middle Jutland, DenmarkI am a Founding Partner and board member at Engagement Lab. However, my full-time daily position is as a behavioral scientist at Aarhus University. -
Assistant Professor (Formerly Postdoc)Aarhus University Jul 2020 - PresentResearcher at Aarhus University studying: risk communication and engagement; identity-protective cognition; decision-making and consumer behavior; climate change and sustainability through the lens of psychology, neuroscience, and marketing. In my research, I collaborate on a variety of methods to answer research questions, from experiments and digital surveys using behavioral and psychophysiological (biometric) data, to fMRI, focus groups, depth interviews, and machine learning. When teaching, I give lectures on evidence-based engagement strategy, marketing & consumer behavior.Guest lecturer:Fall 2021Aarhus University, Behavioural EconomicsUniversity of Southern California, Applied Consumer Psychology, 'Neuroscience, Emotion, and Stories'University of Amsterdam, Purpose Driven Strategy, 'Purpose-Driven Communication'University of Aarhus, Sustainable Production & Consumption, 'Neuroscience, Stories, and Sustainability Communication'Summer 2021Aarhus Summer University, Climate Change: Cross-Disciplinary Challenges & SolutionsSummer 2020Aarhus Summer University, Climate Change: Cross-Disciplinary Challenges & SolutionsFall 2020- University of Amsterdam, Purpose-Driven Strategy- Aarhus University, Science Communication- Aarhus University, Sustainable Development Goals- University of Southern California, Consumer Behaviour, Climate Change, and StoriesKeywords: Neuroscience. Communication Psychology. Stories. Engagement strategy. Emotion. Audience strategy. Marketing. Consumer behavior. Mixed methods research. Values. Identity. Sustainability. Climate change. Science communication. -
Research AffiliateYale Program On Climate Change Communication 2018 - 2022New Haven, ConnecticutIn collaboration with colleagues at Yale, I studied how stories can help engage diverse audiences with climate change. Our aim is to support policy-makers and practitioners to become more effective in their work. Using randomized controlled trials, we investigate the underlying mechanisms of narrative influence and risk perception. The focus of this work is on how values and identity influence persuasion among diverse audiences/segments.Keywords: Experimental research. Digital. Communication. Story. Identification. Climate Change. Project Management. -
Sustainability Communication Consultant (1-Year Contract)Grundfos Apr 2019 - Mar 2020Bjerringbro, DenmarkConsulting with colleagues across the organisation, I helped develop strategies for driving change, and capitalising on business opportunity through a wide variety of sustainability-related initiatives. One of my first tasks was to spearhead a company-wide sustainability materiality assessment which provided an overview of environmental and social issues most important to our stakeholders and business, together with analysis and recommendations to Group Management. This comprehensive analysis yielded a list of material topics across operations and throughout the supply chain, which form the basis of reporting and the Grundfos sustainability strategy. I also oversaw the development of the 2019 Communication on Progress (COP)/Sustainability Report, working together with cross-functional specialists to gather GRI data and stories about how people at Grundfos are working to realize the company's water-, energy-, and climate ambitions while contributing to the United Development Sustainable Development Goals (SDGs). The report includes a UX optimized for mobile and a modular design, which allows customization for specific stakeholder groups. I developed narratives about our work on a variety of sustainability-related issues including conflict minerals, modern slavery, sustainable supply chain, Science-Based Targets, Code of Conduct, and Circular Economy. In conjunction with the rollout of Strategy 2025, I contributed to the development of a departmental deployment plan.Keywords: Sustainability. Audience strategy. Business development. Communication. Branding. Water. Energy. Climate change. Corporate social responsibility. CSR. UN sustainable development goals. Human rights. Conflict minerals. Code of Conduct. Responsible supply chain. Circular Economy. GRI. Sustainability reporting. Communication on Progress. SDGs. Materiality assessment. -
Behavioral Scientist / Phd (Department Of Management, Business And Social Sciences)Aarhus University Sep 2015 - Feb 2019Århus Area, DenmarkMy PhD work built on state-of-the-art research in the fields of psychology and neuroscience to understand how stories, emotion, values, and identity intersect to influence engagement, consumer decision-making, and behaviour across various audience strategies. The research used mixed methods designs such as laboratory and digital survey experiments, as well as psychophysiologic (biometric), behavioural, and self-report measures to understand the mechanisms of engagement in different audiences. Keywords: Marketing & Consumer Behaviour. Audience engagement strategy. Segmentation. Experimental research. Digital experiments. Communication. Story. Values. Values-based marketing. Emotion. Identity. Decision-Making. Risk perception. Neuro/Psychophysiology. Teaching. -
Teaching AssistantAarhus University Sep 2015 - Feb 2019Aarhus, Denmark• Marketing and Consumer Behavior (Undergraduate)• Marketing Communications (Graduate)• Qualitative Research Methods (Undergraduate)• Thesis supervision (Undergraduate & Graduate)Keywords: Education. Teaching. Dissemination. Marketing. Consumer Behavior. Research methods. -
Visiting ResearcherCenter For Neuroeconomics Studies Nov 2016 - Jan 2017Claremont, CaDuring my stay at CNS, I collaborated with Drs. Paul Zak and Jorge Barraza on a research project using neuroscience to understand how narratives influence the beliefs and behaviour of different audiences in an experimental setting. This work has culminated in a peer-reviewed article published in the journal Climatic Change.Keywords: Audience strategy. Values. Identity. Segmention. Experimental research. Communication. Emotion. Behaviour. Psychophysiology. Sustainability. Climate change.
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Partner/Creative Director/Director Of Research & StrategyAmani Global Oct 2004 - Aug 2015Portland, Oregon AreaActing as trusted client advisor on marketing strategy for companies in the social services sector, I drove the development of integrated campaigns from start to finish (briefing, research, audience strategy, execution, and backend analytics) to achieve client branding and marketing goals. I also managed specialist teams during campaign rollout (research, creative, digital, media, production), and developed test strategies to acquire and retain younger NGO donors based on research findings. As a result, improved digital response by 50%.We were proud to have built client relationships with longevity twice the industry average.Keywords: Marketing and branding strategy. Segmentation. Audience strategy. Lifetime Value. Generational shifts. Values. Account management. Storytelling. Brand planning. Research. Message testing. Consulting. Communication. Business development. Agency. Content strategy. -
Account DirectorOne & All Agency (Formerly Grizzard Communications Group) Sep 2002 - Sep 2004Glendale, CaI created and managed a new agency account, developing strategy and coordinating internal & external stakeholders to create multi-channel marketing campaigns that achieved client goals. Presented research, strategy, and results to health & humanitarian clients and their boards.In this role I also conducted market research (focus groups, depth interviews, surveys, competitive intelligence) to build brand platforms, create multi-channel communication strategies, and assess growth potential, exceeding my 3-year business development goals within the first year. Keywords: Marketing communications strategy. Audience strategy. Research. Insights. New business development. Cause marketing. Business development. Agency. Content strategy. Segmentation. Lifetime Value. -
International Marketing ConsultantLindberg International Oct 1998 - Jun 2002Århus, DenmarkIn this role, I developed international marketing strategies for consulting clients in the LOHAS sector (Lifestyles of Health & Sustainability). Together with colleagues, I also designed research plans to meet client needs. Official company liaison to the Danish American Business Forum (DABF).I also wrote press releases and produced the company's bi-monthly customer magazine, InterView.Keywords: B2B. International marketing consulting. International market research. Business development -
Market Research Consultant (Freelance)Ben & Jerry'S Aug 1998 - Jun 1999Aarhus, DenmarkConducted primary- (focus groups and depth interviews) and secondary research to assess market potential for Ben & Jerry’s product in Denmark. Also developed a business plan outlining a market entry strategy for the company. This report became the standard model for assessing new market initiatives.Keywords: FMCG. International market research. Focus groups. Marketing strategy. Qualitative research.
Brandi Shaw Morris Education Details
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Business Administration, Psychology, Marketing And Consumer Behavior -
Innovation Management (Course) -
Design Thinking For Innovation (Course) -
Advanced Qualitative Research Methods -
Applied Quantitative Methods In Business Research -
Judgment And Decision-Making (European Society Of Judgment And Decision-Making) -
Marketing -
International Business, French & English Minor
Frequently Asked Questions about Brandi Shaw Morris
What company does Brandi Shaw Morris work for?
Brandi Shaw Morris works for Emotion Is Data
What is Brandi Shaw Morris's role at the current company?
Brandi Shaw Morris's current role is Chief Executive Officer.
What schools did Brandi Shaw Morris attend?
Brandi Shaw Morris attended Aarhus University, Erasmus University Rotterdam, University Of Virginia Darden School Of Business, University Of Amsterdam, Aarhus University, University Of Amsterdam, Aarhus University, Aarhus University.
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