Brandi Sims, Mba Email & Phone Number

As the Founder & CEO, Principal Publicist at Brandinc PR, I led a boutique public relations agency specializing in elevating small to mid-sized businesses in the lifestyle, beauty, and entertainment sectors throughout Oklahoma and Texas. Brandinc PR’s mission was to enhance brand visibility, engagement, and reputation through strategic PR campaigns that captured the spirit of Texan culture, resonating with both national and global audiences. With a team of skilled professionals and in-depth industry knowledge, we delivered impactful PR solutions that consistently drove results.My daily responsibilities included creating and executing tailored publicity plans for clients, pitching stories and ideas to media outlets, and arranging speaking engagements, appearances, and interviews to maximize client exposure. I drafted talking points, prepared clients for media interactions, and built lasting relationships with media and industry partners. Additionally, I oversaw client social media activity to ensure a positive public image, managed daily interactions with media, and developed impactful publicity events.I directed all aspects of campaign planning and implementation, working closely with our content team to produce on-trend social media and blog content, assembling comprehensive press kits, and organizing promotional events. I represented clients in interviews and press conferences as needed, analyzing the effectiveness of publicity strategies and adjusting as necessary to optimize results. Managing budgets, setting targets, and adhering to deadlines were integral to maintaining high service standards. Conducting market research also informed strategy adjustments and enhanced campaign impact.Achievements include nominations for the Southwest Ledger's 12:10 To The Top in 2020 and 2021 and the WCFA/Davos Communications Best Agency of 2021.

Lawton, Oklahoma, Us

As an adjunct professor for the Principles of Communication course at Cameron University, I guided students through essential theories and practices of effective communication. I designed and delivered lectures, led class discussions, and created assignments to help students build strong verbal, nonverbal, and written communication skills. By incorporating real-world examples and interactive exercises, I aimed to provide a comprehensive understanding of communication strategies that students could apply in both personal and professional settings. I also evaluated their performance, provided constructive feedback, and supported their academic growth throughout the semester.

Washington, D.C., N.W., Us

As an adjunct professor for the Practice of Public Relations course at Strayer University, I provided students with an overview of public relations practices across business, nonprofit, and governmental sectors. I guided students through the major forms of media used in public relations, including news releases, broadcast publicity, public service announcements, and institutional advertising. By examining these core areas, I helped students understand how to effectively craft and distribute messages tailored to various media platforms, equipping them with practical skills essential for success in the public relations field.

As the Creative Director and Marketing Lead at Obrié Beauty, I guided the brand’s visual identity and strategic marketing from its inception in 2019. This role encompassed designing and executing tailored marketing plans, carefully aligning with client specifications to elevate our cosmetic and skincare offerings. I spearheaded each project’s financial and resource planning to ensure seamless execution and maximized impact. Through engaging sales presentations, I highlighted our innovative product benefits, providing clients with a captivating perspective on each campaign's creative approach. In collaboration with the executive and design teams, I developed impactful marketing materials that amplified brand exposure and enhanced Obrié Beauty's market presence, establishing a solid foundation in the beauty industry.

Lawton, Oklahoma, Us

I was responsible for handling the public image of the Lawton Fort Sill Chamber following the principles, practices, and concepts of public affairs and marketing; also comprised work in graphic design, photography and event planning. In addition, lead the strategic direction and logistics of the Chamber membership program through enhanced recruitment and retention efforts. Developed partnerships with media outlets to enhance coverage of Chamber sponsored events and community initiatives. Also developed strategic plan for digital professional development business opportunities and events. Gained experience with crisis communication, strategic planning and implementation, and cross-training for other departments. Developed and implemented a standard policy for communication practices. Resulted in 150 non-paid media placements and coverage, prepared and circulated 35 press releases and 280 social media posts through all platforms, which included member promotional events and job postings. Strategic plan for digital outreach resulting in non dues revenue increase of $4,450 in first three events. Communication strategic plan and execution also resulted as a contributor for Chamber 5 Star Accreditation, which was the organizations highest level in its 100 plus year history.

Norfolk, Virginia, Us

As a Senior Public Relations Consultant at The KBD Group, I planned and implemented publicity strategies and campaigns, crafting and producing presentations and press releases. I managed inquiries from the public, the press, and related organizations, and organized and attended promotional events, including press conferences, expos, exhibitions, tours, and visits. I created content for various marketing collateral such as flyers and brochures, and contributed to website development by updating client information, media coverage, and event details. I also represented the company in interviews, press conferences, and presentations.In my role, I advised clients on new promotional opportunities and provided regular updates on PR campaign progress. I analyzed and secured media coverage and conducted relevant market research as needed. Collaborating closely with clients, managerial staff, and journalists, I ensured alignment on budgets, timelines, and objectives. I also oversaw the PR internship program, developing schedules and tasks to support interns’ professional growth.Additionally, I managed social media marketing and campaign efforts, developing and overseeing content. My administrative duties included billing, appointment scheduling, inventory management, filing, and general office administration. I created an instructional guide on publishing and email marketing platforms, as well as social media advertising strategies, for use by future employees. Each month, I researched and prepared action items, quarterly status reports, and meeting agendas for clients, covering pending tasks, media coverage, and marketing collateral updates.

As a Field Sales and Brand Representative for ULTA Beauty in the Hampton Roads territory, I played a pivotal role in driving retail growth and cultivating brand loyalty. I strategically collaborated with local ULTA Beauty stores, empowering associates with in-depth product knowledge and engaging customers to boost sales. By organizing and facilitating dynamic in-store events, I created memorable brand experiences that increased foot traffic and elevated product awareness. Through targeted networking and relationship-building, I successfully expanded the brand’s presence and fostered a community of engaged beauty enthusiasts. This role honed my skills in sales, customer engagement, and event planning, laying a strong foundation for impactful brand representation.

New York, Ny, Us

As a Sales & Education Trainer for Tarte Cosmetics, I played an instrumental role in achieving sales targets and strengthening Tarte’s presence across Sephora, ULTA, and Macy’s locations. I served as the brand's primary contact for designated stores, delivering engaging product education focused on Tarteistry techniques, product expertise, and effective selling strategies. Collaborating closely with store teams, I coordinated impactful in-store events and educational initiatives to drive sales and elevate brand awareness. My strategic insights helped evaluate each store’s performance alongside the Account Executive, identifying areas of growth and addressing merchandising or inventory challenges to enhance in-store experiences. I maintained precise administrative oversight, meeting all deadlines for scheduling, reporting, and sales recaps. A standout achievement was securing the highest sales in the Mid-Atlantic with a record-breaking $5K at a corporate event, reflecting my dedication to excellence in sales training and brand advocacy.

West Hollywood, California, Us

Promoting sales of HUM nutrition at Sephora stores and training sales associates on product assortment.aAs a Nutrition Educator for HUM Nutrition, I played a key role in expanding product knowledge and boosting sales within Sephora stores. By providing in-depth training to Sephora sales associates, I empowered them to confidently recommend HUM’s range of wellness-focused products. My role included engaging customers with product insights, effectively communicating the unique benefits of HUM’s nutritional offerings to drive brand loyalty and sales. This hands-on experience allowed me to foster a deep understanding of both customer needs and store operations, making a tangible impact on brand awareness and sales performance within each location.

New York, Ny, Us

In my role as Lancôme Business Manager at Bloomingdale’s, I was dedicated to elevating sales performance and creating memorable client experiences. I diligently monitored daily sales goals, ensuring both the department and my personal targets were met consistently. Leading a team of three associates, I provided mentorship and strategic guidance to help them excel and contribute to our collective success. Through daily and weekly business meetings, I collaborated with the team to plan high-impact store events and develop social media marketing initiatives that expanded brand visibility. By leveraging the CRM system, I cultivated strong client relationships through tailored consultations and appointments, driving repeat business and building brand loyalty. I was also hands-on in managing special projects, from event planning to social outreach, which significantly boosted sales and enhanced our department’s impact at Bloomingdale’s.

Little Rock, Ar, Us

In my role as Lancôme Counter Manager at Dillard’s, I focused on driving exceptional sales results and cultivating a loyal client base. I actively tracked and met daily sales goals for both the department and personal quotas, while guiding my team with effective leadership to achieve our objectives. By participating in daily and weekly business meetings, I helped strategize and implement successful sales events that engaged customers and increased brand presence. Through personalized consultations and appointments, I built lasting relationships with clients, fostering a strong sense of loyalty and trust in the Lancôme brand. My dedication and results-oriented approach led to significant achievements, including recognition as a top sales performer two years in a row, with annual sales exceeding $200,000, and reaching the highest preorder goal in the state with a record-breaking $10,200.

Lawton, Oklahoma, Us

As the Public Relations Assistant at City National Bank, I played a key role in shaping the bank's communications and public image. I crafted press releases for events, ensuring consistent and impactful media coverage, and developed a comprehensive social media strategy and policy to enhance our digital presence. I created employee achievement presentations for the Executive Board, highlighting accomplishments and fostering a culture of recognition. Each week, I produced a detailed marketing feedback report, analyzing employee and customer responses to our events to measure engagement and success. My content creation spanned across flyers, posters, brochures, and all social media channels, helping to maintain cohesive branding and engage our audience effectively. Additionally, I organized and participated in community outreach, strengthening the bank's ties with the local community. Notably, I was the first Marketing Assistant in the company, establishing a social media procedure that laid the foundation for future digital strategies.

In my role as a Customer Service Representative/ODP Specialist, I was responsible for providing exceptional customer service by handling phone inquiries, addressing questions, and resolving complaints with the utmost professionalism and courtesy. I meticulously analyzed transactions, corrected records, and made necessary adjustments to ensure accuracy. As part of my duties, I maintained and updated customer information, including changes to addresses, names, and security access codes. I also served as a member of the Sunshine Committee, focusing on boosting employee morale and fostering a positive workplace culture. Additionally, I worked as both a Phone Operator and Overdraft Protection Specialist, further honing my skills in customer relations and problem-solving, ensuring each interaction was seamless and efficient.

Doctor Of Philosophy - Phd, Strategic Media Communications

Master Of Business Administration (Mba), Public Relations, Advertising, And Applied Communication

Bachelor Of Arts (B.A.), Communications/Public Relations

High School, General Education