For Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams.Relax, Reignite, Reevaluate, Rebuild and Reconnect with Brandi Starr on Revenue Rehab; it’s like therapy, but for marketers.https://www.revenuerehab.live/

Brandi Starr is the President and Brand strategist of Cassius Blue Consulting. Cassius Blue Consulting is strategy-first, inbound marketing agency and Ontraport Referral Partner helping personal and professional service businesses transform and automate the way they do marketing to increase leads, drive conversions and boost revenue.Brandi started Cassius Blue because she is passionate about helping small business owners to succeed. Brandi believes that “most small business owners are extraordinary at doing that ‘thing’ that they built a business around; but they lack the ‘know how’ to develop a solid strategy and to effectively market and sell their product or service. Through action-oriented consulting and training, Brandi Starr helps her customers see real results!With 15 years marketing experience in both B2B and B2C environments Brandi energizes small business owners who are in the early stages of their business to win more customers, grow sales and build reputation. “I choose to primarily work with business owners who are still in the phase of ‘figuring it all out’; having a strong strategy and using effective sales & marketing tactics is the difference between success and failure,” stated Brandi Starr. Through Cassius Blue, Brandi provides her clients with the knowledge and tools they need to not only be successful but to also be profitable.

Establish strategy for cross-selling other Sage products to existing Sage ERP installed base in order to reach outlined revenue and attach goals.Develop quarterly and annual marketing plans to exceed lead and conversion goals for all cross-sell products. Exceeded 2011 lead goal by 42% and 2012 by 24%.Leverage the Oracle Marketing Cloud (Eloqua) to personalize and automate campaigns, including campaign flow, forms, landing pages, cloud connectors and components. Evaluate programs & projects across multiple criteria including relevant response rates, cost/revenue analysis, qualitative key learning’s, and overall results.Execute marketing campaigns. Includes project pre-work job submissions, managing timelines and vendors, obtaining necessary approvals, copy and layout editing, coordinating response mechanisms, and budget maintenance.Develop & maintain lead-generating cross-sell microsites to give EEP customers a place to find information on other Sage products and to guide them through the various stages of the buying cycle.

Starr Studded Weddings & Events helps clients to celebrate life’s milestones. We specialize in creating unique and memorable social events that make every guest feel like a STARR! We can assist with home parties or catered events at hotels, restaurants, or specialty venues. Our services include full-service party planning, a la carte planning assistance and a Party-in-a-Box event shopping service. In addition, (coming soon) we offer Host@Home host trainings to teach people how to be an illustrious host. We position ourselves as a resource to individuals and groups for all of their event planning needs.

Formulated innovative marketing strategies that translated the big picture into specific business strategies to activate the personal auto products throughout the distribution channel and achieve revenue goals. Provided product positioning, key messages and other relevant content to Marketing Communications in order to develop product-centric marketing material in order to ensure that each auto risk is underwritten appropriately & therefore priced properly.Conceptualized and managed a national campaign to promote the Commercial Vehicle product that generated an 8.9% increase in new business apps during the campaign period and increased quotes by 9.4% and apps by 0.3% during and following the campaign.Established a monthly metric report to communicate product performance across the organization allowing senior management to make informed decisions. Later automated the report generation process reducing the number of hours to generate by 25%. Participated in sales opportunities and customer meetings to gain further insight into the client’s needs & gather first hand feedback. Compiled client-feedback and other industry data/research to provide direction to senior leadership to improve sales results and the agent-carrier relationship.Devised and oversaw promotional strategy, which included additional agency compensation as well as CSR driven promotions to maintain momentum in sales trends.Developed and facilitated online and face-to-face training programs for inside and outside sales allowing sales force to speak uniformly and accurately to the agent base aiding in achieving organization and product goals. Designed, scripted, and narrated pre-recorded client facing agent/broker training as a part of a product awareness campaign, which trained almost 300 agents within a 45-day period. The average attendance per session was 125 agents, an increase of 400% over the prior six months.

Served as administrator for ScoreNet contacts database and coordinated with the different ScoreNet teams to collect and manage data. Analyzed customer contact information, prioritized contact lists for marketing campaigns and established project timetables. Devised contact management business process and best practices; including assigning responsibilities for data integrity & update, establishing best practices and timelines for data hygiene allowing each departments needs to be met and data to be shared & used globally. Digital Marketing AdministratorWorked with the Digital Marketing team on Internet Marketing strategy across several Web sites to increase web traffic, data accessibility, and conversion.Generated & analyzed website key metrics reports including site performance, web campaign analysis, and visitor behaviors allowing management to make informed decisions.Researched industry best practices and reports on competitive activities and made recommendations for website and eMarketing changes which increased web traffic, usability, and drove leads to the site.Assisted with overall administration of Eloqua Marketing Automation.Sr. Marketing Campaign Manager, Mortgage DivisionEstablished campaign planning best practices and business process, which included timelines, workflow, accountability, inter-departmental communication & results tracking which optimized performance within the marketing department. Achieved marketing goals by devising a marketing strategy and executing direct mail, email and online marketing campaigns from concept through execution. Managed internal training program for proprietary CRM system which increased early-adoption rates, improved overall data quality.Built multi-departmental intranet using SharePoint Portal Services saving the organization thousands in consulting fees. Worked with multiple departments to ensure technical and functional needs were met.

The Destination: SUCCESS, Success Forum was designed to provide a format for participants to learn success skills, discuss their goals and shortcomings, and to develop themselves in to well-rounded thriving individuals. I was responsible for all program logistics, which included securing a location and materials as well as marketing the program. My program planning responsibilities included conducting the appropriate needs assessment, selecting appropriate reference materials & media and creating development drills and other material.

Established business processes for each department within the Consumer Solutions Group (CSG) using the salesforce.com CRM solution. Managed the entire project, which included needs assessment, system customization, implementation, user training, data integrity, and business process support. Designed & managed campaign-planning processes across the CSG, which saved 7.6 hours ($152 wage dollars) per campaign. Revised process increased productivity & allowed multiple divisions to collaborate increasing potential revenue per opportunity. Previous Position: Marketing SpecialistLead the creative development of and executed the designs and layouts for all marketing literature, including print, email and online solutions. Coordinated marketing campaigns, maintained marketing schedule and conferred with internal clients to discuss design and content of campaigns. Managed projects from start to finish & provided regular updates to the Marketing Manager regarding project progress. Maintained proactive involvement in all Marketing functions, fostered teamwork and cooperation within other functional areas of the company with timeliness and professionalism. Maintained consistent corporate image, brand standards and creative positioning, while adapting to specific audiences as well as the objective of messages. Ensured conformity with company standards, budgets, and contractual requirements in the production of all marketing literature and advertisements.

Former name for ACE INA

Former Name for ACE INA