My time at Periscope was mainly focused on creating product content for online retail sales to assist with driving customer traffic, as well as providing well-written copy to sell, inform, and boost its overall awareness. As their lead Content Editor for JCPenney.com's Home Division, I was trained to educate my fellow editors in style guide proficiency, formatting, updated disclaimers, and other legal information.I also had the opportunity to proofread and edit corporate materials before print or online promotion for companies such as: Target, Walgreen's, Arctic Cat, and Cox Communications.Technology & Systems Used: Microsoft Office programs, All Things Google, SmartView, Adobe, basic HTML, SEO/SEM research, BrightEdge.

I was hired on to Gander Mountain's eCommerce team in 2014 for one reason - Creating unique, user-friendly product copy for various outdoor retail products. Over the course of a year, I watched web content become more of a benefit for sales by using social media and SEO research to drive business. The once thought redundant job begun to have purpose and seeing those results only pushed me further down a path of combining marketing research with solid content.In addition to creating product copy I willingly threw myself at any opportunity to write for landing pages, help guides, and even webpage layouts to see how far a Web Content Specialist can go with my combined skills.

Manage all content for 30+ communities in the Midwest and Western states in the U.S. Updated social media for Google Plus, Facebook, Twitter, and blogsCreated original content ideas for articles, blogs, and postsEdited websites for errors and images

Hired and managed seven marketing internsEdited and proofread over 100 real estate websites for marketing contentCreated Craigslist advertisements using HTML and Google DocsManaged marketing for Coldwell Banker real estate team to increase home salesDesigned virtual flyers for email and direct marketingPromotions Team

Captured customer information for marketing purposesDetailed knowledge of product features and benefitsParticipated in controlling payroll and selling expense for a small businessIn charge of scheduling six employees and delegating tasks