Raymond Uhlir

Raymond Uhlir Email and Phone Number

Senior VP/Chief Licensing Officer @
About Raymond Uhlir

Consumer industry leader with extensive experience in Marketing, Brand Licensing and Brand Management involving some of the world's most valuable brands such as IBM, HP, GE, Motorola and others. Specializing in the definition of brand equity, identification of high value strategic partners, and the successful extension of top brands into desired, new market segments and categories satisfying consumer demand and strategic business objectives. Recognized in the industry for top tier brand/marketing management and licensing skills with a proven track record in the development of strategy, alliances, and innovative business and distribution models for a wide variety of products and services ranging from Consumer Electronics, Semiconductors, and Software to Consumer Packaged Goods, Appliances, Toys, Apparel, and Accessories. Developed market leading brand strategy and marketing initiatives resulting in increased brand value, brand awareness, sales and market share involving multi-Billion dollar global businesses. Passionate about building brands and growing consumer business, and directly responsible for delivering some of the largest and most successful Brand Licensing programs in industry history.Specialties: - Brand and Trademark Licensing- Brand Equity and Attribute Definition- Brand Strategy- Brand Building- Brand Extension- Brand Management- Marketing- Sales- Negotiation- Channel Development- Strategic Partnerships- Technology- Product Management- International Business Development- OEM Relationship Development

Raymond Uhlir's Current Company Details
LMCA - Brand Extension Specialists

Lmca - Brand Extension Specialists

Senior VP/Chief Licensing Officer
Raymond Uhlir Work Experience Details
  • Lmca - Brand Extension Specialists
    Senior Vp/Chief Licensing Officer
    Lmca - Brand Extension Specialists Jan 2023 - Present
  • Lmca - Brand Licensing Specialists
    Senior Vice President, Brand Development
    Lmca - Brand Licensing Specialists Aug 2021 - Jan 2023
    New York, Ny, Us
  • Lmca - Brand Licensing Specialists
    Managing Director, Brand Licensing
    Lmca - Brand Licensing Specialists Sep 2010 - Aug 2021
    New York, Ny, Us
    Responsible for brand extension strategy development, new license sales, new client acquisition, and client management at LMCA (Leveraged Marketing Corporation of America). LMCA is a recognized leader in the brand/trademark licensing industry. We have a history of working with top brands and delivering some of the largest, most successful, and longest term license partnerships for our global clients such as HP, Trane, Westinghouse, RCA, AT&T, Uniden, Forbes, Snuggle, Craftsman, DieHard, Kenmore, Minolta, Sunbeam, Mack Trucks, Winchester, AgfaPhoto and many others. Some key facts that distinguish our company from others include the following:• LMCA pioneered brand extension licensing 20+ years ago• Top 3 Global Licensing Firms and Top 10 Global Licensors• Hundreds of major licenses signed, selling products and services in more than 100 countries• Retail sales of licensed products for LMCA clients approaches $5 Billion annually• LMCA manages more licensing programs of over $100 Million in sales volume than any other firm • More clients on License Global magazine’s Top 100 Licensors list than any other agency• Known for top tier licensee partners, long term relationships and creativity, (exclusive rights to the “brain power” of Mensa)• Stable and long-term client relationships representing the world’s best brands, some lasting over 20 years• Headquartered in New York with offices in Boston, Nashville, Atlanta, St. Louis and Shanghai, China, and affiliates in Europe, LMCA is well positioned to extend your brands globally.
  • Brandelivery, Inc.
    Ceo
    Brandelivery, Inc. Jan 2009 - Sep 2010
    The BRANDelivery team brings world class brand management, marketing and licensing experience to the brand and trademark licensing industry. Our licensing professionals leverage decades of experience and knowledge running major businesses at Fortune 500 companies and managing some of the world's most valuable brands such as IBM, GE, Motorola and others to support your business. Current clients include HP, Sunbeam, Vivitar, Oreck, Bendix, Litton, Air Touch, Crazy Eddie and others. Whether you are a brand owner interested in extending and enhancing your brand and overall business through licensing, or a business owner interested in securing a recognized brand under license to deliver higher credibility and acceptance, established equity and imagery, and increased sales we can meet your objectives. We are responsible for marketing the brands and negotiating strategic partnerships with manufacturers, distributors, retailers or others interested in licensing the brands for a wide range of consumer categories. We develop and implement brand/marketing strategies covering brand positioning, product concepts, feature sets, channel and territory rollout, promotional campaign options, cross promotions, and product bundling. We also excel in developing compelling sales presentations that clearly convey the power of the brand application to a wide range of categories from Consumer Electronics, Software and Appliances to Consumer Packaged Goods, Apparel, Toys and many others. We are market leaders in identifying a wide range of highly qualified brand partners and delivering significant licensing opportunities for our clients. Our efforts enhance brand equity, increase brand awareness, complement core businesses and deliver significant revenue and marketing benefits.
  • Gibson Guitar Corporation
    Vice President, Licensing
    Gibson Guitar Corporation Aug 2008 - Jun 2009
    Nashville, Tn, Us
    Vice President of Licensing for Gibson Guitar Corporation, the world's premier musical instrument manufacturer and leader in music technology. Responsible for all brand/trademark licensing for Gibson’s iconic family of brands. These include major brands such as Gibson, Epiphone, Baldwin, Wurlitzer, Dobro, Hamilton, Tobias and many others across categories such as guitars, banjos, mandolins, pianos, organs, drums, and other equipment. Defined a “lifestyle” licensing plan across 11 market segments and directed licensing efforts across hundreds of categories including toys, consumer electronics, housewares, entertainment, instruments, software, apparel, accessories and others. Negotiated and delivered multiple licenses within initial 5 months with Millions of dollars in Minimum Guarantees. Brought forward license opportunities with key prospects including Lucky Brand Jeans, Robert Graham clothing, Altec Lansing, Becker & Meyer Publishing, the BB King Museum, GMP Die-Cast and other top manufacturers/partners. Also delivered outbound licenses, co-brand licenses and inbound licenses with Elvis, Jim Hendrix, Jimmy Page, Ted Nugent, Opryland/Gaylord, Hard Rock and others.
  • Equity Management Inc.
    Senior Vice President - Brand Licensing
    Equity Management Inc. Jun 2004 - Aug 2008
    San Diego, California, Us
    World's Premier and Largest Corporate Brand Licensing and Brand Management Agency representing some of the world's most valuable brands such as GE, General Motors, DuPont, Whirpool, Maytag, Kitchen Aid, Rawlings, Lockheed Martin, American Airlines, Goodyear, Nissan, Kawasaki, Dr. Pepper, 7-Up, LA-Z-BOY, Hefty, Renuzit, SoftScrub, E-Z-GO and many others. Responsible for brand strategy, product concept development, license sales and negotiation, and client/licensee management. Managed global licensed product portfolio involving thousands of products in hundreds of categories generating Millions in annual profit. Directed brand extension efforts such as GE Digital Cameras and TV, Maytag HVAC systems, Jenn-Air Grills, Lockheed Martin F-22 "Transformers" merchandise, Nissan "Fast and Furious" toys, E-Z-GO golf push carts, and many others.
  • Motorola, Inc.
    Corporate Director - Brand Strategy And Licensing
    Motorola, Inc. Jul 2002 - Jun 2004
    Chicago, Illinois, Us
    Responsible for brand strategy, business development, brand/trademark licensing, and product line management for a broad portfolio business across all company sectors. Delivered over $1 Billion in wholesale business and Millions in license royalty profit with increased brand equity for Motorola after first year of program. Drove all proposals and category extensions with C-level leadership team. Extended brand into 2-way radios, cellular accessories, cordless phones and other consumer electronics categories.
  • Dataplay, Inc.
    Vice President - Marketing
    Dataplay, Inc. Jun 2000 - Jul 2002
    Us
    Responsible for both OEM and consumer marketing for DataPlay’s universal digital media, micro-optical read/write drives, enabled consumer devices, and web-based content delivery/activation tools. Secured over 75 device partners using DataPlay technology within 1 year of marketing program start including major OEM’s such as Toshiba, Samsung and others in consumer and business device categories. Efforts secured over $120 Million in investment from VC and strategic partners such as Intel, Imation and others. Delivered blank media distribution contract with Imation and pre-recorded music distribution agreements with all major record labels including Universal, BMG, EMI, and Jive/Zomba for Billboard top 100 artists. Developed all company messaging, branding, collateral, packaging, website material, and advertising concepts. PR efforts resulted in coverage in all major media outlets prior including ABC, CNN, NYTimes, WSJ, USA Today, etc.
  • Ibm
    Program Director - Brand Strategy And Licensing
    Ibm Apr 1996 - Jun 2000
    Armonk, New York, Ny, Us
    Responsible for IBM Corporation brand licensing, all licensed product marketing activities, opportunity ID and business case development, contract negotiation and execution, and license operational management. Operated as general manager of a cross division virtual business involving multiple external strategic partners and direct/matrixed internal IBM groups and personnel for delivery of new consumer and B-to-B products. Secured brand license agreements delivering $40 Million in guaranteed royalty/profit annuities after first year. Deployed and managed 300 different consumer/technology products from 12 license partners in 12 months. Delivered top 3 market share in licensed product areas with $400 Million in first year wholesale sales. Nominated by LIMA as Best Corporate Brand License Program and built IBM program into the 7th largest worldwide in the first year expanding IBM visibility, product range, share, customer base, revenue and profit.
  • Raytheon Corp.
    Program/Product Manager
    Raytheon Corp. Sep 1988 - Apr 1996
    Arlington, Va, Us
    Business Development Manager responsible for market analysis, strategic planning, competitive proposal development, and award of several contracts involving processing systems, wireless devices, and others. Efforts resulted in individual contracts with Marconi, Cable and Wireless, DARPA and others valued up to $160 Million each as well as multi-Million dollar spin-offs to companies such as HP. Responsible for several Independent Research and Development Programs related to advances in RF, laser, and infrared HW/SW signal detection and processing. Marketed developed products to customers resulting in teaming agreements and production contracts.
  • Usaf
    Captain, Ew Flight Test/Special Projects Director
    Usaf Jun 1982 - Aug 1988
    Randolph Afb, Tx, Us
    USAF Officer at Tactical Air Warfare Center, Eglin AFB, FL and Detachment 3 Air Force Flight Test Center, NV. Directed individual efforts valued up to $125 million dollars each and managed over 100 assigned support personnel. Involved in planning, flight test, analysis, and reporting of numerous proprietary or highly classified special access projects.

Raymond Uhlir Skills

Strategic Partnerships Strategy Product Management Brand Management Marketing Sales Business Development Product Marketing Negotiation New Business Development Licensing Management Strategic Planning Marketing Strategy Product Development Advertising Competitive Analysis Leadership Crm Program Management Brand Development Contract Negotiation Digital Media Market Analysis B2b Retail Start Ups Sales Operations Selling P&l Management Market Research

Raymond Uhlir Education Details

  • The George Washington University
    The George Washington University
    Management (Marketing Track)
  • Auburn University
    Auburn University
    Electrical Engineering

Frequently Asked Questions about Raymond Uhlir

What company does Raymond Uhlir work for?

Raymond Uhlir works for Lmca - Brand Extension Specialists

What is Raymond Uhlir's role at the current company?

Raymond Uhlir's current role is Senior VP/Chief Licensing Officer.

What is Raymond Uhlir's email address?

Raymond Uhlir's email address is ru****@****mca.net

What is Raymond Uhlir's direct phone number?

Raymond Uhlir's direct phone number is +161554*****

What schools did Raymond Uhlir attend?

Raymond Uhlir attended The George Washington University, Auburn University.

What are some of Raymond Uhlir's interests?

Raymond Uhlir has interest in Fly Fishing, New Technology, Skiing, Art, Gourmet Cooking, Travel, Film.

What skills is Raymond Uhlir known for?

Raymond Uhlir has skills like Strategic Partnerships, Strategy, Product Management, Brand Management, Marketing, Sales, Business Development, Product Marketing, Negotiation, New Business Development, Licensing, Management.

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