David Reyes-Guerra Email & Phone Number

Norwalk, Ct, Us

United States

Provide brand marketing & communications solutions for Magnum, a vendor for J.P. Morgan Wealth Management.

Norwalk, Connecticut, United States

Westport, Connecticut, United States

978 Danbury Road; Wilton, Ct 06897 203-544-8371, Ext. 207

Drive sales growth at this high-volume dealership serving the Tri-State Region with distinction since 1988.

Wilton, Ct

Led the 2014-2015 Chapter Management Team to a season of outstanding events, robust knowledge-sharing and invaluable networking opportunities. A new strategic plan emphasized how the team was driven to become "The beacon for marketing knowledge"​ in southwestern Connecticut. Our goal remains to continuously provide the members of our marketing community with tools and resources that demonstrate how marketing and its allied professions are catalysts for innovation and growth. To that end, we… Show more Led the 2014-2015 Chapter Management Team to a season of outstanding events, robust knowledge-sharing and invaluable networking opportunities. A new strategic plan emphasized how the team was driven to become "The beacon for marketing knowledge"​ in southwestern Connecticut. Our goal remains to continuously provide the members of our marketing community with tools and resources that demonstrate how marketing and its allied professions are catalysts for innovation and growth. To that end, we also pursued strategic partnerships with other AMA Chapters, other associations, local businesses and area educational institutions. We remain firmly committed to the idea that marketing and its related professions, e.g., public & media relations, communications, advertising, graphic arts, strategy & competitive analysis, et al., provide more business value and impact when they're integrated rather than individual functions. In short, "Better Together!" The recent season concluded with the Chapter setting 10-year records for average and total event attendance, as well as net revenues. Show less

South Norwalk, Ct

HB Publishing & Marketing's Brand Services division employs a stakeholder- and enterprise-wide approach to brand building that integrates classic and contemporary promotional disciplines including brand positioning, marketing, advertising, public & media relations, internal communications and social media. We provide clients with a roadmap to value, revenue growth and employee engagement, while lowering costs and improving marketing ROI. Our five-step process of brand equity/brand health… Show more HB Publishing & Marketing's Brand Services division employs a stakeholder- and enterprise-wide approach to brand building that integrates classic and contemporary promotional disciplines including brand positioning, marketing, advertising, public & media relations, internal communications and social media. We provide clients with a roadmap to value, revenue growth and employee engagement, while lowering costs and improving marketing ROI. Our five-step process of brand equity/brand health assessment, market research, brand-building recommendation(s), creative development, and program implementation establishes the direction businesses need to prosper. If you or your company need help in meeting your growth objectives, please visit the website at www.hbpubdev.com or contact Hank Berkowitz at 203-852-9200 or David Reyes-Guerra at: 203.247.6240. Show less

New York, Ny

Established a centralized marketing function to revitalize the brand globally and drive revenue growth for this nearly 100-year-old, $55 million non-profit business membership association and research think-tank. All activities contributed to double-digit operating margin growth from 2009 to 2012.• Single-handedly assembled and led a 30-person centralized marketing organization, which includes marketing communications, conference promotions, channel marketing, publishing, public/media… Show more Established a centralized marketing function to revitalize the brand globally and drive revenue growth for this nearly 100-year-old, $55 million non-profit business membership association and research think-tank. All activities contributed to double-digit operating margin growth from 2009 to 2012.• Single-handedly assembled and led a 30-person centralized marketing organization, which includes marketing communications, conference promotions, channel marketing, publishing, public/media relations, internal communications, and The Conference Board Review magazine.• Restructured and re-staffed the Public/Media Relations office, resulting in significant increases in global media coverage with citations for Consumer Confidence Index now double that of the closest competitor and 8 times that of the Reuters/University of Michigan Consumer Sentiment Index.• Developed and launched a digital repository of 500+ marketing, sales and communications materials accessible by all employees and contractors to drive messaging consistency and spur revenue growth.• Implemented changes to conference marketing by redesigning formats and employing bloggers, banner ads and social media prompts to drive results. Revenues in FY09 thru FY12 were $4.4, $5.8, $6.5 and $6.3 million with corresponding marketing ROIs of 122%, 317%, 449% and 446%.• Launched a fully integrated social media campaign in 2011 to extend brand awareness. Followers on Twitter and LinkedIn increased 135% and 94%, respectively; Facebook “Likes” increased 80%; YouTube Subscribers increased 900% and Weekly Views 930%. Traffic to the external website from Facebook increased 164%, from Twitter 200%, and from LinkedIn 70%.• Wrote a new set of values and developed the FY Focus Program to transform the internal culture. Show less

New York, Ny

Leveraged brand marketing and communications across several dimensions to help this firm become the employer-of-choice in professional services. Provided ongoing strategic counsel to global, national and area leaders on market positioning, brand development, and integrated communications. Led a 15-person staff comprised of marketing communications, brand identity & design, and editorial services teams.• Developed and launched a new global brand identity in 1999 for 660 offices in more… Show more Leveraged brand marketing and communications across several dimensions to help this firm become the employer-of-choice in professional services. Provided ongoing strategic counsel to global, national and area leaders on market positioning, brand development, and integrated communications. Led a 15-person staff comprised of marketing communications, brand identity & design, and editorial services teams.• Developed and launched a new global brand identity in 1999 for 660 offices in more than 130 countries with a state-of-the-art digital asset management Intranet developed internally.• Created an in-house process for product and service naming, including collaboration with the General Counsel’s Office to facilitate trademark filing, registration and tracking of all Intellectual Property.• Led a fully integrated, $1.75 million marketing, advertising, event, and communications campaign for the Banking & Capital Markets sector, contributing to revenue growth of 30% in non-audit services. Directed a brand services team to support similar efforts for the Pharmaceutical, Oil & Gas, and Automotive practices.• Developed and launched a new global brand positioning and a refreshed brand identity in March 2008, which included all workplace branding for the new 5 Times Square Global Headquarters. Show less

Stamford, Ct

Manager of Corporate Identity in Strategic Development & Communications reporting to the Director, Worldwide Strategic Advertising. Responsible for developing and implementing a new corporate identity program worldwide. Member of the three-person strategic repositioning team, working closely with CEO Paul Allaire and with the objective to change global perceptions of Xerox from strictly a copier manufacturer (53% of revenues) to a company involved in numerous businesses and technologies focused… Show more Manager of Corporate Identity in Strategic Development & Communications reporting to the Director, Worldwide Strategic Advertising. Responsible for developing and implementing a new corporate identity program worldwide. Member of the three-person strategic repositioning team, working closely with CEO Paul Allaire and with the objective to change global perceptions of Xerox from strictly a copier manufacturer (53% of revenues) to a company involved in numerous businesses and technologies focused on improving office productivity. Global research was conducted to test concepts for cultural appropriateness; a new corporate signature, color, promotional symbol, and typefaces were developed; and a new advertising campaign was introduced to launch the program. Ongoing implementation work included the development of usage standards delivered via an Intranet-based digital asset management system constructed internally. Also responsible for product naming, which included daily contact with the chief trademark attorney and various product marketing managers. Re-engineered the product naming model & process to reflect the new corporate identity and lower name development costs. Show less

Stamford, Ct

Responsible for annual and quarterly reports,financial community presentations, and the individual investor program. Also, developeda marketing plan and directed a program to publicize Xerox environmental initiatives, which were recognized in 1993 by the World Environment Center with its Gold Medal Award.

Manager of Communications for this $2 billion industrial conglomerate, which producedinstrumentation and controls for the semiconductor production, telecommunications,industrial automation, energy management and rail transportation industries.Responsibilities included all shareholder communications, including annual and quarterlyreports, public and media relations, employee communications and corporate identity.Reported to the VP - Investor Relations, assisting in all… Show more Manager of Communications for this $2 billion industrial conglomerate, which producedinstrumentation and controls for the semiconductor production, telecommunications,industrial automation, energy management and rail transportation industries.Responsibilities included all shareholder communications, including annual and quarterlyreports, public and media relations, employee communications and corporate identity.Reported to the VP - Investor Relations, assisting in all aspects of daily contact withfinancial community. Worked extensively with senior management, including CEO andfour product group Executive Vice Presidents. Show less

Piscataway, Nj

Reported to the Editor-in-Chief of The Exchange, a monthly internal magazine for employees of Bellcore, the research arm of the divested Bell Operating Companies and the largest such consortium in the U.S. Responsibilities included selection of the design vendor,development of the magazine's "look and feel," generation of articles based on Bellcore scientific white papers and author interviews, and overall production direction.

Great Neck, Ny

Responsible for developing, producing and distributing Technology Report, a monthly newsletter depicting the development of new Sperry defense products and technology directed to a high-level target audience of military decision-makers (top 100 officers in the Departments of the U.S. Army, Navy and Marines; Government leaders (U.S. Senate and House of Representatives); and education leaders (Presidents of the 100 largest universities in the U.S.).

New York, Ny

Reported to the Editor-in-Chief of Lighting Design & Application, a monthly magazine devoted to the lighting profession and published for the 20,000-plus IES membership, including key executives from Westinghouse and General Electric, public and private utilities, as wellas practitioners of retail, commercial, architectural and landscape lighting design. Also administered an international lighting design competition with over 500 entries per year.

B.A., English Literature

Activities and Societies: Football, Sigma Chi Actively pursued the liberal arts orientation of Beloit by delving into numerous courses.

Undergraduate Work/Study Program With Coursework In Journalism I And Ii, And Journalism & The Law, Communication, Journalism, And Related Programs

Coursework in Journalism I, Journalism II and Journalism & The Law.

High School Diploma, All Things High School

Activities and Societies: Varsity football, basketball and baseball I was at Loomis for only one year as a post-graduate student, having.

High School Diploma, All Things High School

Activities and Societies: Varsity soccer, football, basketball and track. Trumpet player in band, dance band and orchestra..