Sean Hartigan Email & Phone Number

Philadelphia, Pa, Us

Overland Park, Kansas, Us

Head of Planning for the largest Eversana Intouch agency affiliate, providing strategic services to healthcare clients of all sizes for brands at all stages of lifecycle, from pre-launch to launch, new indication launches and LOE.

Overland Park, Ks, Us

-Solely focused on healthcare marketing for the biotech, device and pharmaceutical manufacturing industry-Lead overall strategic direction of New York office strategic planning team for AOR, DAOR, Center of Excellence/above-brand strategic consultancy accounts-Experienced in leading successful brand development and promotion (AOR) and digital and integrated MCM programs (DAOR) for companies that range from small start-ups to global market leaders, and for brands at all stages of life cycle-Responsible for primary and secondary research used to reveal opportunities and actionable insights relative to brand, company, customers, category and competition -Moderate and facilitate strategic workshops, both internally and with clients and partner agencies-Partner with account leaders, creative team, subject matter experts (analytics/decision scientists, content strategists, inbound search strategists, medical strategists, paid media strategists, relationship marketing strategists, social media strategists) to ensure clients receive the most highly effective solutions tailored to achieve their unique brand goals-Development of integrated marketing ecosystems informed by research/data and populated with a carefully selected mix of paid, owned, earned and shared channels-Partner with both internal and client analytics teams to ensure that all marketing efforts are measurable and that all data collected from the ecosystem can inform optimizations to marketing efforts over time-Continue to help define the company's strategic approach to modern marketing, driving innovative AOR, DAOR, and above-brand enterprise-level services-Attend industry conferences in order to remain versed in topics, trends, and opportunities that can be leveraged for clients-Serve as a thought leader, both internally (internal blogs, cross-discipline staff training, and externally (articles published in industry magazines)-Mentor junior strategists and partner with senior strategists

Overland Park, Ks, Us

-Fully immersed in existing clients’ strategic planning process to guide recommendations and outputs-Lead overall strategic direction of brands with the assigned subject matter expert teams-Moderate and facilitate strategic workshops, both internally and with clients-Partner with account leaders, creative team, subject matter experts (analytics/decision scientists, content strategsts, inbound search strategists, medical strategists, paid media strategists, relationship marketing strategists, social media strategists) to ensure clients receive outstanding and the most highly effective services tailored to achieve their brand goals-Guide research efforts designed to provide actionable insights relative to stakeholders/customers (barriers, drivers, needs, preferences) category, competitor activity, channels, and content -Continue to help define the company's strategic approach to modern marketing, driving innovative AOR, DAOR, and above-brand enterprise-level services-Attend industry conferences in order to remain versed in topics, trends, and opportunities that can be leveraged for clients-Serve as a thought leader, both internally and externally (internal blogs, cross-discipline staff training, articles published in industry magazines, et al) -Mentor junior strategists and partner with other senior strategists

Overland Park, Ks, Us

-Establish measurable multichannel (MCM) marketing strategies for healthcare brands to align with and support brand strategic objectives-Create enterprise-level multichannel (MCM) marketing methodologies for above-brand pharmaceutical marketing clients designed to provide brand teams with a highly efficient and effective standardized approach to MCM-Articulate and present strategic direction for the integration of traditional and emerging channels consisting of a mix that aligns personal and non-personal engagement for improved market penetration, impact, and brand performance. Channels can include responsive websites, live and on demand interactive programs, social media, email, banner ads, and apps for all customer segments, in chorus with sales force, congress, telemarketing, and direct mail initiatives -Develop multichannel strategies for healthcare and pharmaceutical brands designed to reach, engage and change the behavior of healthcare provider, patient, caregiver, payer and sales force audiences-Identify emerging trends, challenges and opportunities-Drive MCM vision, strategy and priorities-Develop insight-driven strategic and tactical plans-Plan and lead internal and client MCM immersion programs-Develop points of view on MCM and emerging media -Collaborate with multidisciplinary Intouch team, clients, and partner agencies to ensure effective integration of tactics across channels-Work with analytics team to develop MCM measurement plans consisting of diagnostic indicators and KPIs

New York, Ny, Us

Developing multichannel strategies that integrate traditional marketing tactics with interactive, digital solutions that optimize reach, impact, engagement, pull-through and brand uptake through careful planning and analysis. Collaborate with a team of Interactive Creative Directors, Art Directors, User Experience Specialists, Medical Educators and Marketers, Account and Project Managers to plan, build and launch integrated multichannel programs (online and offline channel mix, cadence, content strategy), brand websites, online marketing initiatives (SEO, SEM). mobile experiences and iPad applications for global pharmaceutical, bio-tech, and device clients. Specializing in identifying and creating new technologies to penetrate the marketplace, and connect with healthcare professionals, patients, caregivers, sales representatives, speakers, payers and more, in a meaningful and personally relevant way in order to change their behavior for our clients. Creating engaging social media, video and interactive programs for implementation on the Web, via desktop, laptop, smart devices (phones, tablets), convention kiosks and more.

-Recommend and develop multichannel marketing methodologies in response to client imperatives leveraging integrated channel mix including interactive physical and digital response-driving tactics-Define scope, recommended approach, and help manage execution of strategy and strategic planning projects for clients -Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on client marketing investments-Develop program and tactical concepts and related copy platforms-Produced results that helped grow client brands and my business.

-Regularly met with prospective clients to determine brand goals and strategic imperatives for new business pitches, so that I could then...-Recommend and develop multichannel marketing methodologies in response to client imperatives leveraging integrated channel mix including interactive physical and digital response-driving tactics -Define scope, recommended approach, and help manage execution of strategy and strategic planning projects for clients -Collaborate with account and creative Services, and partner companies to create powerful marketing strategies and solutions that meet the challeges our clients face-Help build, maintain and grow client relationships-Medical writer with 10 years healthcare experience in many therapeutic categories such as antiinfectives, cardiovascular, CNS, dermatology, endocrine disorders, mental and psychological disorders, oncology, pain management, pulmonary diseases, rheumatology, transplantation, urology, and women's health -Develop new products/services, response vehicles, digital tactics and channels best suited to meet the needs of our clients -Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on client marketing investments; programs yielded actionable physician-level data, response rates anywhere from 3% all the way up to 58% and ROI ranging from 3:1-19:1 -Collaborate with clients' other agencies and service providers to create a more effective and integrated marketing mix -Contribute to the development and presentation of new business proposals to existing and new clients-Create new business development tools to help support sales efforts-Produced results that helped grow client brands and my agency's business.

Seasoned, innovative freelance creative services/copywriting professional with 20 years experience in strategic planning, brand/product development/management, and creating effective marketing solutions; advertising, CRM, direct marketing, eMarketing (Internet, multimedia), interactive programs, promotional collateral, public relations.-Produced results that helped grow client brands and the consortium's business.

Responsible for establishing best practices for consumer-facing program content development. Where necessary, serve as primary writer for certain accounts. Oversee/train freelance and staff writers RE: best practices/strategies for consumer-facing program content development. Review all program creative to ensure that it is on strategy (meets in-house standards and client expectations). Responsible for creative direction on all cue programs. Provide pitch creative materials. Participate in client pitches. Attend all client kick-offs for sold programs. Attend all in-house meetings relative to each sold program. Partner with program Art and Account Directors: Brainstorm session and recruitment concepts with creative and account team members for each sold program. Apprise Project Managers on all program developments that affect deliverables and timelines. Host regular status teleconferences/meetings. Liaise with partner marketing companies as necessary.

Built and managed the Copy and Editorial Departments for the most innovative interactive digital agency that produced hundreds of successful program for 17 of the top 20 pharma, biotech and device companies; Hired , trained, and managed he best writers and editors. Contributed strategically to each interactive promotional, educational and research program, i.e. strategic architectures, manuscripts, layouts, et al. Supervised each manuscript development and provided creative direction. Worked collaboratively with each department and instilled that culture in the Copy and Editorial Departments. Participated in client meetings, present creative. Participated in/helped land new business and enterprise-wide contracts - support Business Development with pitch presentation development. Refined healthcare provider recruitment tactics for programs. Contributed to the development of company branding, plus development of websites, ads, collateral, demos; won Rx Club, MM&M and Global Awards-Produced results that helped grow client brands and my agency's business.

-Responsible for the strategic development, implementation, measurement and on-going refinement of healthcare provider panel recruitment tactics (acquisition and retention) for interactive promotional, educational and research programs -Database management

Built and managed creative team of writers, editors, designers, Web developers, production artists. Managed and prioritized jobs effectively and efficiently. Provided fresh, unique thinking with regard to concept development and marketing initiatives for integrated multichannel programs. Ensured that all programs were on strategy and met agency high standard, while producing jobs on time and on budget. Establish credibility with Clients at all levels. Provided comprehensive design and copy content overview for each assigned account. Effective presenter - clearly communicate creative concepts and sell Agency work - to Clients or new business prospects. Worked directly with Brand Managers and provided strategic input into direct marketing initiatives. Demonstrated thorough understanding of Client’s business Copywriter on select high profile projects/accounts; Produced results that helped grow client brands and my agency's business.

Ba, Advertising Design

Education record