Brando ⭕️ Brandstaeter Email & Phone Number

⭕️ The Brand(o)Group can be (y)our* global network of special & a bit weird humans (because normal people are just very boring = seldom a source of inspiration, nor fun!) with passion & purpose for brands, creativity, sports, art & well-being.⭕️ A very fine collection of very diverse people I have met during the last 25+ years, worked with, fought with, won awards with, fell in love with, had dinners with ...and hence, now trust!⭕️ The Brand(o)Group’s credo is B+ * your global network:📥 you are a brand or an agency and want to B(e) more: = more connected + more inspired + more challenged...?!* (y)our global network:📤 you are among my above-mentioned people and ready for the next episode!? = I might reach out for your skills very soon!Either way, why don’t you check out my website https://www.brando-group.com + we have a (catch-up) chat! #WeNeverMeetAsYoungAgain#CarpeDiem

2024 - I've entered the stage of #chrysalis 🐛🧨🦋2024 - with the beginning of the Chinese Year of the 🐲 (which I am one of) I decided to take a deep breath + a break = 2024 is mine! “Firstly, it always turns out differently, and secondly, than you think” and “Everything happens for a reason” are also quotes I strongly believe in = thus, I am super excited + curious what the future holds. Meanwhile, I am looking for(ward to) more family time + ‘father & son’ moments, because that’s still the most important + amazing job in life! Have you heard of “We always meet twice in life”?It's undeniable a fact that “We never meet this young again”.…therefore, (and without making it a long name list here) I am so truly grateful for all the amazing experiences, connections & friendships I share(d) with you + I am so looking forward to meeting you ‘again’! Although, I am now off to my #sabbatical journey, please don’t hesitate to PM me, in case you know someone (can be yourself 😜) who needs a little bit more #Brand(o) in life & wants to meet for an inspirational (lunch) session... #YOLO #CarpeDiem #ItsYourLife ...live it well!https://www.linkedin.com/posts/brandobrand_midea-toshiba-comfee-activity-7173228680301797379-GYG5?utm_source=share&utm_medium=member_ios

Foshan, Guangdong, Cn

2024 - #WatchMe 🤪📈💪🏽2023- signed 🧘🏼 #Haaland as Ⓜ️ #Midea's Global #BrandAmbassador - extended 👕 #ManCity + Ⓜ️ #Midea contract till 2026- hosted MideaGroup's 'Global Marketing Meeting' @ManCity's 👕 Etihad Stadium - #MideaGroup @IFA Berlin with entire Hall 5.1- MideaGroup #278 in Global Fortune500 (⬇️ 33 📉) 2022 - launched Ⓜ️ #Midea #CSR with #CITC + #NYCFC🗽 - taught 'Branding & Campaigns' @NextUniversity 👨🏼‍🎓 - launched #TasteTactics with 👕 #ManCity - 🟥 #TOSHIBA #DetailsMatter Brand Film wins 🏆 at #OneShowAsia - created 🟥 #TOSHIBA #TheDetailsBehindTheDetails- MideaGroup #245 in Global Fortune500 (⬆️ 43 💪🏽📈) 2021 - 🥈 #SilverAward 'Best Use Of Social Media' #MideaWorldClassAwards - launched #MideaWorldClassAwards with 👕 #ManCity - launched 🟥 #Toshiba #DetailsMatter Brand Film - created #MideaHomeChallenge 2.0 with 👕 #ManCity - launched 🟪 Comfee' ...is how I feel! - MideaGroup #288 in Global Fortune500 (⬆️ 19 💪🏽📈) 2020 - expanded ⚽️ #CFG + added #NewYorkCity + #MumbaiCity - created 🟪 #Comfee' ...is how I feel! - created 🔴 #Shinsena - created #Midea + #ManchesterCity = #WorldClass 🏆 - created #MideaHomeChallenge with #ManCity 👕 - MideaGroup #307 in Global Fortune500 (⬆️ 5 📈) 2019 - signed 👕 #ManchesterCity for Ⓜ️ #Midea Home Appliances - globally rolled-out 🟥 #TOSHIBA #DetailsMatter - MideaGroup #312 in Global Fortune500 (⬆️ 11 📈) 2018 - refreshed + relaunched 🟥 #TOSHIBA home appliance brand #DetailsMatter - launched www.midea-group.com - MideaGroup #323 in Global Fortune500 (⬆️ 127 📈) 2017 - positioned #MideaGroup + created tagline #HumanizingTechnology - run #FINA 🏊🏽‍♂️ sponsorship activation in #Budapest - MideaGroup #450 in Global Fortune500 (⬆️ 31 📈)2016 - launched 1st global + award-winning Ⓜ️ Midea #ImHome campaign - run #FINA 🏊🏽‍♂️ sponsorship activation in #Windsor - MideaGroup enters Global Fortune500 at #4812015 - created Ⓜ️ #Midea 'make yourself at home'

Foshan, Guangdong, Cn

2023- outlined the overall 🛜 ‘Smart Home Divisions’ 🏡 future ‘Communication Strategy’ for all #MideaGroup brands & paved the way to a new overall 🛜 ‘SmartHome App’ been globally launched at #IFA2023 - initiated the brand refresh of old-school 🇺🇸 American vacuum cleaner brand ⬛️ #eureka +- kicked-off the brand refresh of 🇮🇹 Italian premium built-in specialized brand ⬛️ #MasterKitchen for its respective (re)launches end of 2023- hosted MideaGroup's 'Global Marketing Meeting' @ManCity's 👕 Etihad Stadium 🏟️- extended #MideaGroup @IFA Berlin presence with entire Hall 5.1 multi-brand & design award-winning booth- hosted #EMEA's 1st Marketing Team #workshop in Dubai 🇦🇪- relocated permanently from #MideaGroup's Global #HQ 🇨🇳 to EMEA's #HQ in Dubai 🇦🇪 - hosted several #StrategicWorkshops in Jan+Feb to set up the EMEA region- #MideaGroup split off #EMEA as a strategically #growth focus 💥📈

London , Co

research-based brand consultancy#firefly was acquired & created by #MillwardBrown, bringing together some of the world’s finest qualitative research agencies. Millward Brown is(was) a leading global research company focused on brands, media and communications research-based consultancy. It is(was) part of #KANTAR, the insights arm of the #WPP holding, before it was re-branded to KANTAR.2013-2015 #Philips (#ConsumerLifestyle) HQ Amsterdam- globally leading & managing the #Philips account (qual + quant) - one of the company’s top30 accounts - as an external business partner & consultant responsible for developing & evaluating the glocal campaign development process(es) - designing & facilitating marcom briefs + CDJs (consumer decision journey) co-creations in #Philips' global key-markets - designing, organizing & supervising multi-country qualitative & quantitative consumer research - proposing campaign messaging strategies to #Philips key-stakeholders up to CEO of the business group- leading the Millward Brown quantitative team (on the Philips account) to build up an extensive pilot campaign tracking & evaluation system- trained as Millward Brown Germany’s Champion for the #Studio* approach = *a global workshop ideation-methodology to generate consumer insights

London , Co

2011-2014- as a qualitative researcher, moderating & analysing approx. 20 national & multi-national projects per year - ...across a very diverse range of industries, categories and brands: #MarriottHotels #TurkishAirlines #Expedia (#Hotels.com) #Samsung (#SmartTV) #Lenovo #Panasonic #SAP #Nikon #AEG #Electrolux #Acer #Audi #Nissan #Iveco #JTI (#Camel) #Unilever (Haircare) #RedBull #TCCC (Coke Light) #Diageo (#Captain Morgan) #Danone Waters #Unilever (#Becel) #Deoleo (#Bertolli) #ReckittBenckiser (#Calgon) #EckesGranini #Ferrero #DouweEgberts

Cabrils, Barcelona, Es

The ComVort Group is(was) with 170+ agencies the world's largest integrated marketing-communication network of specialized, owner-managed companies...- achieved 700+% growth 📈- grew from 25 to 170+ partner agencies in the last 8 years out of its 21 years’ history- a small 🇩🇪 German-speaking ad-agency network became the largest global marketing-communication network and a global brand 🌎🌍🌏- managing, administrating & coordinating the business of a worldwide 170+ agencies’ network - leading the international sales teams in Americas, EMEA and Asia Pacific - creating & analysing extensive global permission marketing activities- developing, permanently modifying & maintaining the company’s website- managing international PR of the network: responsible for press releases + news on a global level- leading a young team of 7+ people, training students in practice & internships in marketing communication- coordinating 60+ multi-national projects per year, among them: #AKG #Biomar #Brinkmann #Enami #Eppendorf #Eriksson #FishermansFriend #KonicaMinolta #Melitta #MTU #Olympus #PentaxMedical #RivieraMaya #Siemens #URSA #Zespri etc.- organizing & moderating the networks’ Global Annual Meetings: #Frankfurt2003 #Barcelona2004 #NewYork2005 #Dubai2006 #Stockholm2007 #Istanbul2008 #Chicago2009 #London2010* *team building at London’s #AbbeyRoad Studios + recording the network’s hymn/anthem

Cabrils, Barcelona, Es

Cabrils, Barcelona, Es

Full Service, PR & Interactive Agency

- managing the German key-accounts #Aldi #DentalClinicCenter #LappKabel #FischerIberica #Putzmeister #TeknoBau- managing multinational campaign adaptations- responsible for new business and self-promotion activities- developing & consulting the company’s website creation- coordinating & supporting multinational projects throughout the ComVort network

Advertising, Media & Broadcast Production Agency &International Commerce of TV/Movie Commercials (AdExchange.)- managing key-accounts: #Bausch&Lomb #BettenJumbo #E-Plus #LottoBerlin #MediaMarkt #JuwelierLorenz #TeppichlandBerlin- developing communication strategies & campaigns- coordinating administrative and financial procedures for regional & national projects & campaigns- supervising TV, film and radio productions- media planning & media buying for regional & national campaigns- supervising adaptation concepts & productions for international tv/movie commercials, including commerce of rights & royalties- monitoring & conducting market research campaigns for local & national clients- training students in practice in advertising, media & broadcast production

Global Branding

Education record

Emba

Advertising Instructor

Marketing & Communication

Psychology

Educational Science, Sociology, Psychology