Brandon Barrett Email and Phone Number
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Experienced entrepreneur turned strategy consultant with a demonstrated history of integrating behavioral economics to identify the rational and emotional factors that aid businesses in addressing opportunities in CX/EX strategies to increase brand loyalty.I am recognized as a big-picture thinker with excellent communication skills and executive-level presence. Lover of a blank canvas, with a bias toward action and a passion for sculpting structure from ambiguity, I pair a detail-oriented, diligent work ethic with a big-picture strategic vision with the ultimate goal of "getting it right" over "being right." I bring expertise in analytics, creative insights, compelling storytelling/customer empathy, precise communication, and deep relationship-building to every facet of my work.My passion is two-fold: 1) to make sense of burning questions and complex business challenges, and then combining diligent research and experience to create/activate plans to solve them and 2) helping others- my clients, my employers, my teams- be successful and achieve their goals. In my role, I do four things: strategic business planning, change enablement (people, process, technology), stakeholder engagement, and capability development (project management and people change).What does this really mean? Examples of this in practice include:• Creating a new operating model, customer segmentation strategy, and product gap analysis for a global non-profit network of over 300K members• Measuring customer engagement and brand attributes of a global hotel chain with over 25 unique brands across its portfolio• Developing custom training programs for an F500 social media company's commercial sales teams leveraging insights from a tailored VoC program• Improved customer loyalty with a large wholesale distributor in the retail space by measuring and identifying key drivers of customer loyalty• Identifying new marketing channels, customer segments, and go-to-market strategy for a new service offering for the most significant private retailer of wine, beer, and spirits in the U.S. • Designing and managing global brand tracking studies, responsible for creating surveys, coordinating coordinating inputs, and researching trends to deliver tailored recommendations• Implemented talent strategies and competency models to improve retention of specialized engineering talent for a specialty chemical engineering company• Designing capabilities to improve the internal IT user experience and improve employee productivity at a global cosmetics company
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Associate Principal, Experience StrategyCortico-XAtlanta, Ga, Us -
Associate Principal, Cortico-XAcquis Cortico-X Aug 2023 - PresentAcquis Cortico-X is an experience strategy and transformation business, focused on transforming customer and employee experiences in this digital age. We partner with clients and technology companies to incubate and commercialize products, and further expand the breadth and depth of Acquis Consulting Group’s services to accelerate digital change. -
Principal, Experience TransformationWipro Digital Mar 2022 - Jul 2023Bangalore, Karnataka, InAdvise a F500 leading consumer goods organization on how to improve employee experience in their IT function. Using design thinking principles that place the user at the center of strategic initiatives, I lead a team of five consultants, two developers, and one systems architect who have built and executed a capabilities roadmap designed to transform the IT function from a passive cost-center to a strategic partner in driving improved business outcomes.Key skills:Business developmentRoadmap creationProcess improvementThought leadershipProject scoping -
Senior Managing Consultant, Enterprise ConsultingGallup Mar 2019 - Mar 2022Washington, D.C., UsAdvise Senior Leaders of F1000 clients with actionable insights and recommendations to improve CX/EX challenges. Scope of expertise includes performing win/loss analysis on competitive B2B proposals, designing and implementing VoC programs, assessing account team structure, advising on culture transformation, customer/employee engagement, and journey mapping.Develop go-to-market advisory solutions for global Customer Centricity practice. Designed consulting approaches, frameworks, and business development collateral to expand the organization’s solution sets. Practice generated and contributed over $22 million in annual revenue in 2020, an increase of 20% YoY. Led 20+ client engagements overseeing teams of analysts, consultants, Subject Matter Experts, and methodologists. Size of teams varied from as little as two to as many as 30. Engagements range from two months to five years.Key skills:Market researchQuantitative/qualitative researchSurvey designMatrixed-team leaderData analysisExecutive CoachingCustomer/employee journey mappingCX/EX maturity assessmentsProgram governance -
Sr. Manager, Customer Experience & InsightsTotal Wine & More Apr 2014 - Feb 2019Bethesda, Md, UsSolved employee retention issues by designing training and quality assurance program that decreased turnover by 55% in CY 2015. Allowed team to scale from 6 employees to 24 over two years.Collaborated with multiple business unit leaders to implement CRM solutions to capture all customer touch points with the company. Allows for improved timeliness and accuracy of customer data across the enterprise.Enhanced email campaigns using A-B testing best practices and metric analysis to segment target markets and increase sales conversion by 10%. Increase equated to approximately $850K increase in sales for CY 2017. -
State Sales ManagerBeaumad & Associates May 2010 - Sep 2014
Brandon Barrett Skills
Brandon Barrett Education Details
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American University - Kogod School Of BusinessMarketing Strategy -
The University Of Southern MississippiPolitical Science
Frequently Asked Questions about Brandon Barrett
What company does Brandon Barrett work for?
Brandon Barrett works for Cortico-X
What is Brandon Barrett's role at the current company?
Brandon Barrett's current role is Associate Principal, Experience Strategy.
What is Brandon Barrett's email address?
Brandon Barrett's email address is yo****@****ail.com
What is Brandon Barrett's direct phone number?
Brandon Barrett's direct phone number is +160167*****
What schools did Brandon Barrett attend?
Brandon Barrett attended American University - Kogod School Of Business, The University Of Southern Mississippi.
What are some of Brandon Barrett's interests?
Brandon Barrett has interest in The Criterion Collection, Node, Neu, Ruby On Rails (Web Framework), Tom Waits, Christopher Marlowe, Objective C (Programming Language), James Joyce (Author), Charles Simic, Programming Languages.
What skills is Brandon Barrett known for?
Brandon Barrett has skills like Retail, Merchandising, Customer Service, Microsoft Office, Sales, Store Management, Time Management, Teamwork, Store Operations, Public Speaking, Economics, Inventory Management.
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