Brandon Baskin Email & Phone Number

Rosemont, Illinois, United States

Loyalty Program Manager for Allstate Elevate Rewards- Analysis of loyalty program performance-Strategic planning for loyalty program-Program recommendations and improvements-Email marketing-Close cooperation with client in order to translate business requirements into loyalty program rules, processes and configurations -Problem solving to ensure members.

Woodridge, Illinois, United States

• In 1.5 years developed loyalty program to $1.8M in revenue and $873K in margin
• Grew loyalty engagement to 40K members in 1.5 years driving 30% of members to repeat purchase
• Lead cross functional loyalty meetings with 3rd party loyalty provider (Annex Cloud)
• Developed campaign strategy weekly for loyalty members
• Utilized market research and customer feedback from surveys to triple the points redemption rate
• Doubled rewards used by enhancing communication on how to use rewards and changing rewards values

Woodridge, IL

• Optimized 776 products on Amazon using SEO and customization
• Planned & scheduled 10 email marketing campaigns in Listrak that reached 30,000 people each time and increased open rate by 4.88% and conversions by 16.3%
• Created 3 new products using past performance data to appeal to a wider audience; came up with the design, pricing, and margins
• Chose 200 products to showcase in Zulily events in July based on profitability and customer appeal
• Communicated effectively with co-workers during various projects