Brandon Baskin Email & Phone Number

Rosemont, Illinois, United States

Loyalty Program Manager for Allstate Elevate Rewards- Analysis of loyalty program performance-Strategic planning for loyalty program-Program recommendations and improvements-Email marketing-Close cooperation with client in order to translate business requirements into loyalty program rules, processes and configurations -Problem solving to ensure members are happy and engagedLoyalty Program Manager for Exxon Mobil Rewards+-Program strategy and recommendations-Program performance analysis-Campaign planning-Customer journey analysis-Competitive analysis-Email and SMS marketing-Email HTML-Campaign configuration-Monitoring performance of campaigns

Woodridge, Illinois, United States

• In 1.5 years developed loyalty program to $1.8M in revenue and $873K in margin• Grew loyalty engagement to 40K members in 1.5 years driving 30% of members to repeat purchase• Lead cross functional loyalty meetings with 3rd party loyalty provider (Annex Cloud)• Developed campaign strategy weekly for loyalty members• Utilized market research and customer feedback from surveys to triple the points redemption rate• Doubled rewards used by enhancing communication on how to use rewards and changing rewards values• Communication lead with customer service on upcoming loyalty campaigns • Strategy ownership of email channel for 2 Brands• Create weekly email campaigns in Listrak, generating an additional $272K in revenue• Manage daily promotional codes and sales for all marketing channels• Using data, optimized website page layout to increase visibility of specific products improving promotional sales• Updated campaign images on Groupon to feature new or seasonal products

Woodridge, Il

• Optimized 776 products on Amazon using SEO and customization• Planned & scheduled 10 email marketing campaigns in Listrak that reached 30,000 people each time and increased open rate by 4.88% and conversions by 16.3%• Created 3 new products using past performance data to appeal to a wider audience; came up with the design, pricing, and margins• Chose 200 products to showcase in Zulily events in July based on profitability and customer appeal• Communicated effectively with co-workers during various projects