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My focus encompasses interactive design and steering the brand's digital presence. With a solid background in creative direction and marketing communications, I've been pivotal in crafting innovative experiences that resonate with our customers and align with strategic goals. My journey has honed my expertise in providing direction on design concepts, mentoring designers, and partnering with cross-functional teams to deliver cohesive and impactful content.At the core, my approach is collaborative, working with content, user experience, and engineering teams to push the boundaries of online retail spaces. My role extends to guiding the brand's narrative through rich content creation, using Figma and other cutting-edge tools to maintain a fresh and engaging user interface. The team's efforts under my leadership have consistently enhanced user interaction with homedepot.com, affirming the brand's commitment to innovation and customer-centric design.
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Creative ManagerThe Home DepotAtlanta, Ga, Us -
Senior Digital Designer/Art DirectorThe Home Depot Jan 2017 - PresentAtlanta, Georgia, Us• Create interactive design concepts, layouts, comps, and mood boards.• Lead creative direction, approve and provide feedback on designer creative.• Drive new ideas with content, user experience, and engineering teams to create innovative experiencesthat meet strategic objectives for homedepot.com• Guide and mentor other designers and serve as a subject matter expert for the design team.• Content creation for rich content (inline content) via original custom illustrations.• Maintain and provide ongoing designs of Homedepot.com, promotions, seasonal events,in-store support,,and redesign projects.• Partners cross-functionally with content, user experience, and business teams.• Create and maintain various brand guidelines for Homedepot.com.• Set up and maintain an asset management system.• Manage/produce various design projects/marketing materials for vendors and store support.• Prepare images for various media outlets, sales collateral, and website.• Develop overall strategic creative campaigns that help build equity and customer awareness.• Responsible for exploration, conceptualization, and execution of design options and solutions.• Contributed efforts have resulted in $417,500 in total revenue in 2022. -
Sr. Designer Print & Digital - Your “Other” WarehouseThe Home Depot Jul 2015 - Jan 2017Atlanta, Georgia, Us• Work with the merchant and sales team to concept, design, develop, and implement all print,digital, or video-related marketing materials and communications that support the brand strategy.• Lead creative direction, and drive new ideas that meet strategic objectives for Your “Other” Warehouse.• Responsible for exploration, conceptualization, and execution of design options and solutions for currentbusiness and future business concepts for Your “Other” Warehouse.• Produce print/digital catalogs and sales collateral to support monthly and annual promotions and branding.• Develop strategic creative campaigns that help build equity, and customer awareness and maximize revenue.• Create print and sales material to support company, private label brands, and product campaigns.• Create and maintain various brand guidelines for Your “Other” Warehouse.• Develop and implement digital product catalogs for industrial and home improvement exclusivebrands utilizing data integration.• Produce and manage direct-mail marketing, web marketing, and organization eblast.• Set up and maintain an asset management system. -
Graphic/Web DesignerToto Usa Jun 2014 - Jul 2015Morrow, Georgia, Us• Manage design projects, project budgets, vendors, and project meetings.• Produce various marketing materials for products.•Prepared images for various media outlets and websites.• Ready files for pre-press production, including color separation, trapping, trim & bleeds.• Produce sell sheets, installation instructions, trade show graphics and material, product guides,product brochures, large format graphics, and various print and web advertisements. -
Graphic Production Artist/Store Design, MerchandisingIntegrated Merchandising Systems, Llc Nov 2012 - Jun 2014Chicago Area, Il, Us• Planned and designed retail floor plans, signage layouts, and placement.• Produced online elements for The Home Depot website and vendors.• Set up and maintained print files for FTP upload.• Readied files for pre-press production, including color separation, trapping, trim, typesetting & bleeds.• Set up in-store renderings for select store refreshes. -
Production ArtistThe Creative Group 2010 - 2012Menlo Park, Ca, Us• Dealing with corporate identity, web design, print design, UX design, and branding.• Implementing marketing strategies for small businesses.• Creative direction and decision-making.• Produce custom graphics and artwork for corporate communications.º The Athlete’s Foot US/Globalº Carters & Associates, Atlanta, GAº Syntaxx Communications, Atlanta, GAº Mc Strategies, Atlanta, GAº Damballa, Inc., Atlanta, GA -
Marketing Communications SpecialistCooper Lighting Solutions 2009 - 2010Peachtree City, Georgia, Us• Assisted the sales and marketing team with communications media, point-of-sale graphics, and advertising materials.• Planned and executed the archival system for well-organized storage of pictures and alldocuments, and re-formatted files.• Produced graphics and prepared images for media and websites.• Readied files for pre-press production, including color separation, trapping, trim & bleeds.• Produced sell sheets, installation instructions, trade show material, product labels, product packaging,product guides, and artwork for shipping boxes. -
Marketing CoordinatorGeorgia-Pacific Llc 2007 - 2009Atlanta, Ga, Us• Assisted meeting development and team planner(s) with preparation.• Produced interactive media for large-screen displays, graphics, flash animations, PowerPoint presentations,point-of-sale graphics for sample displays, and large-format signage.• Planned and executed the archival system for well-organized storage of pictures and alldocuments, and re-formatted files.• Prepared the marketing space for meetings, setup, and breakdown exhibits.• Managed and executed IT or technical support for the marketing space; tasks include programming computers,routing audio and video, and solving technical issues for the sales team and customers.
Brandon Carter Skills
Brandon Carter Education Details
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Art Institute Of PittsburghGraphic Design -
American Intercontinental UniversityGeneral -
Lovejoy High School
Frequently Asked Questions about Brandon Carter
What company does Brandon Carter work for?
Brandon Carter works for The Home Depot
What is Brandon Carter's role at the current company?
Brandon Carter's current role is Creative Manager.
What is Brandon Carter's email address?
Brandon Carter's email address is th****@****ail.com
What is Brandon Carter's direct phone number?
Brandon Carter's direct phone number is +140471*****
What schools did Brandon Carter attend?
Brandon Carter attended Art Institute Of Pittsburgh, American Intercontinental University, Lovejoy High School.
What are some of Brandon Carter's interests?
Brandon Carter has interest in Graphics, Cooking, Exercise, Electronics, Cars, Home Improvement, Art, Reading, Music, Sports.
What skills is Brandon Carter known for?
Brandon Carter has skills like Illustrator, Logo Design, Graphics, Layout, Graphic Design, Brochures, Photoshop, Indesign, Flash, Corporate Identity, Adobe Creative Suite, Html.
Who are Brandon Carter's colleagues?
Brandon Carter's colleagues are Jennifer Fagot, Danisha Davis, Aron Cheruiyot, Debra Hilgendorf, Kou Xiong, Klo Klumsy, Rob Bowling.
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