Numerate business leader with over a decade of experience in product, program, and operations management in more than 7 industries. Have experience in:Strategy:* Market / User Research - Designing, managing, and executing primary & secondary research studies and deliverables to define user archetypes for segmentation and to create competitive landscape maps used to design product strategy, size opportunities, and prioritize products or product features in roadmaps.* Market Analysis and Pitch - Sizing opportunities/ effort and writing and presenting business cases.Roadmap Execution:* Product Design - Documenting user tool/feature design requirements, defining and documenting white-label configuration and integration requirements, and collaborating with Engineering and deciding on roadblock workaround solutions.* Launching - Managing the launch of companies and platforms, from idea conception to launch in record time.Running the Business:* Sprint Planning - Managing product roadmaps, and feature priorities for product development (waterfall and agile).* Feature Testing & Review- UAT, AB Test & Regression test design, process standardization, and performance review.* Goal Setting - Creating proformas, budgets, and adjusted budgets, explaining variance and driving performance through KPI defining.* People Leadership: Cross-functional teams as an IC & supervising & leading direct & down-level reports.* Rythm of Business - Designing, standing up, and running the meetings, defining & analyzing KPI varience, & reporting to drive performance.Results:* Launches: 1 company, 1 platform, 7 products, & many features.* Budget - Beat budgets for products P&Ls +$1B/y revenue and as small as $3M/yr.* User Experience - Increased product quality by 5X and NPS > 90.* Sales: Increasing conversion rates by +25%.* Op-Ex: Doubled team operational efficiency.* Growth: Grew my team from 55 FTEs to 160 FTEs and product portfolio from 2 to 6.P 360.281.3903@ brandon.lien@outlook.combrandonlieninnovations.combrandonlieninnovations.com/wp-content/uploads/2024/06/Brandon-Lien-Video.mp4
