As Vice President of Finance at Tidal Financial Group, I drove financial strategy and operational excellence for this industry leading ETF platform managing over $20 billion in assets. Key accomplishments include successfully implementing a NetSuite ERP system, significantly improving operational efficiency and financial reporting, building out a high-performing finance department, including hiring and developing top talent, and introduced innovative reporting metrics that provided actionable insights to support strategic decision-making. My work enhanced compliance, streamlined fund operations, and supported the launch of cutting-edge ETF products.

As Director of Operations at JOKR, I led the strategic development and management of high-performing teams, fostering a culture of collaboration and continuous improvement. I played a pivotal role in launching and scaling multiple micro-fulfillment hubs, ensuring operational excellence while reducing costs through optimized workflows and data-driven inventory strategies. I implemented key performance indicators (KPIs) to drive accountability and performance, streamlining processes to enhance delivery efficiency and customer satisfaction. Additionally, I spearheaded cultural initiatives to improve employee engagement, retention, and alignment with JOKR’s mission, driving sustainable growth in a dynamic, fast-paced environment.

As an Operations Manager at Amazon, I led cross-functional teams to deliver operational excellence in a fast-paced fulfillment center environment. I was instrumental in launching key process improvements, reducing delivery risk, and achieving productivity targets. My focus on team development and performance helped me run the best shifts in the facility. By leveraging data analytics, I developed and monitored KPIs to streamline delivery flows and ensure alignment with Amazon’s high safety, quality, and efficiency standards. My leadership supported seamless collaboration across departments, driving customer satisfaction and operational growth.

As the Owner-Operator of Blue Zone CrossFit, I built and managed a thriving fitness community by overseeing all aspects of business operations and member engagement. I implemented strategic marketing initiatives to attract new members and retain existing ones, achieving consistent membership growth. My role included hiring, training, and mentoring a team of certified trainers, fostering a supportive and high-performing workplace culture. I introduced innovative programming and events to enhance member experience, while ensuring compliance with safety and operational standards. Through efficient financial management and targeted community outreach, I positioned Blue Zone CrossFit as a cornerstone of health and fitness in the local area

As the Founder and Vice President of a Coastal Carrillo Chamber of Commerce, I brought together dozens of local businesses to create a unified platform for growth and collaboration in our small town. I led efforts to establish the chamber’s management team, ensuring sustainability and effective leadership. Working closely with community organizations, I spearheaded initiatives to drive economic development, improve local infrastructure, and foster a supportive environment for entrepreneurs. My work has strengthened business connections and enhanced community engagement, leaving a lasting positive impact on the local economy

As Chief Financial Officer and founding partner of Diamante Eco Adventure Park, I played a pivotal role in establishing the financial foundation and strategic direction for this innovative eco-tourism destination. I led the creation of a comprehensive finance department and implemented robust operating systems that streamlined financial processes. My responsibilities included project management, writing the business plan, and investor relations, and capital planning for sustainable growth. By focusing on team building and developing new reporting metrics, I fostered a collaborative environment that aligned with our mission of environmental stewardship, ultimately guiding the park to achieve long-term sustainability and success in the adventure tourism market.