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Recruited to be the driving force and thought partner behind restructuring the sales organization, developing a global go-to-marketing strategy for the company’s 3D dental imaging product. Manage a team with a mix of sales, marketing, and new business development responsibilities. Work in tandem with executive leadership to guide start-up activities, create branding/marketing initiatives, and develop sales strategies to achieve first-year and long-term growth goals. Enable the evolution of the business strategy by identifying, prioritizing, and implementing business practices to overcome market entry barriers. Hold full accountability for P&L, marketing, vendor relations, financial reporting, and outbound social media engagement. Utilize sales metrics and other business analytics as an early warning system to identify where sales opportunities may lie.Maintain a constant pulse on the business to formulate go-to-marketing agendas to propel sales and ignite growth.Provide applicable intelligence on potential product positioning by identifying current and future market trends.Develop and implement regional sales and business plans to guide day-to-day priorities and track progress against goals.Drive the salesforce to deliver on sales goals, onboard new dealers, forecast sales trends, and achieve quotas.Strategize with dealers to put together marketing campaigns across traditional and social media spaces.Work alongside key thought leaders on product development and provide clinical feedback to tie results to R&D efforts.Partner with engineering to collect data, identify/resolve software glitches, and create/improve digital workflows.Launched a commercialized product into a highly competitive landscape despite early-stage start-up challenges.

Drove business development efforts and sales training to empower 10 representatives to achieve sales and developed stretch goals to create improvement opportunities. Reviewed sales data to identify trends in the selling ecosystem preventing sales from occurring to course-correct the sales team. Strategized with operational teams, c-level executives, and clinicians to help push the product into the market. Forged productive relationships within the industry to acquire partnerships, strengthen brand perceptions, and increase product positioning opportunities. Evaluated individual product sales vs. overall portfolio and applied this information to critical sales planning and forecasting.Delivered on sales quota by understanding product positioning, benefits, value propositions, and market competition.Identified resources needed to pursue a business opportunity and managed the deal structuring through close.Formed strategic proposals by fully understanding the client’s needs, business drivers, and pricing thresholds.Conduct market analysis to recognize product strengths, market gaps, customer segments, and consumer buying patterns to overcome potential selling barriers. Built a strong business presence with industry leaders to deepen relationships for multi-year sales success and secured the largest 5-year deal in company history.Elevated company exposure by executing the acquisition of an educational facility to educate general dentists and surgeons on correct implant techniques.

Managed 8 direct reports while commanding a dotted line responsibility to 55 indirect reports while overseeing marketing, product lifecycles, and sales. Trained sales teams on best practices to ensure the team was enabled and accountable for executing strategic sales plans, revitalizing sales revenue, and capturing a broader market share. Implemented new procedures, systems, and cascade reporting to track data for an improved overview of where future sales opportunities may lie. Led goal discovery meetings to assess needs, create ideations, and formulate plans for a broader content marketing strategy.Collaborated with R&D teams in the US, EU, China and Canada to continually add features to hardware and software.Built profitable dealer networks by delivering training of both products and digital workflows.Successfully launched several products into the market, growing product start-up. Received the “Specialty Director of the Year” award 5 consecutive years for achieving the highest revenue to quota.Engaged with end-users to bring feedback to developers that would allow product expansion into new market segments.

Served as the company’s primary leader in developing relationships with nationally recognized training facilities, convincing them to use the company’s product/platform, and customizing training content for their area of specialty. Worked closely with key opinion leaders and educational facilities across the US and Canada to implement curriculum into their academic programs. Influenced top-level decision-makers to adopt the company’s technology by leveraging the branding message and conveying a consistent message during lectures at trade shows, conferences, and conventions. Trained doctors and staff on best practices to ensure staff was enabled and accountable for executing strategic sales plans, revitalizing sales revenue, and capturing a broader share of the educational market. Worked closely with leading clinicians to acquire product feedback and bring results back to develop new product introduction protocols.

Tapped by company leadership to create a business case to justify the need for a new technology across a dental specialty. Identified opportunity funnels where none existed to move forward with niche sales and marketing strategies, growing revenue of the product line during brief tenure in this role. Trained a 60+ salesforce on CBCT technology and collaborated with top clinicians to establish product line credibility.