Vice President Of Sales & Marketing
Herndon, Virginia, Us
Recruited to be the driving force and thought partner behind restructuring the sales organization, developing a global go-to-marketing strategy for the company’s 3D dental imaging product. Manage a team with a mix of sales, marketing, and new business development responsibilities. Work in tandem with executive leadership to guide start-up activities, create branding/marketing initiatives, and develop sales strategies to achieve first-year and long-term growth goals. Enable the evolution of the business strategy by identifying, prioritizing, and implementing business practices to overcome market entry barriers. Hold full accountability for P&L, marketing, vendor relations, financial reporting, and outbound social media engagement. Utilize sales metrics and other business analytics as an early warning system to identify where sales opportunities may lie.Maintain a constant pulse on the business to formulate go-to-marketing agendas to propel sales and ignite growth.Provide applicable intelligence on potential product positioning by identifying current and future market trends.Develop and implement regional sales and business plans to guide day-to-day priorities and track progress against goals.Drive the salesforce to deliver on sales goals, onboard new dealers, forecast sales trends, and achieve quotas.Strategize with dealers to put together marketing campaigns across traditional and social media spaces.Work alongside key thought leaders on product development and provide clinical feedback to tie results to R&D efforts.Partner with engineering to collect data, identify/resolve software glitches, and create/improve digital workflows.Launched a commercialized product into a highly competitive landscape despite early-stage start-up challenges.