Owner
CurrentAs the owner and co-founder of The Better Generation alongside NBA star PJ Tucker, I lead a cutting-edge lifestyle brand that transcends the traditional retail experience. Our mission is to combine the worlds of sneaker culture, community, and exclusive collaborations into a unique, immersive space. We focus on bringing people together through creative events, exclusive products, and a shared passion for streetwear culture, both online and at our Houston storefront.Key… Show more As the owner and co-founder of The Better Generation alongside NBA star PJ Tucker, I lead a cutting-edge lifestyle brand that transcends the traditional retail experience. Our mission is to combine the worlds of sneaker culture, community, and exclusive collaborations into a unique, immersive space. We focus on bringing people together through creative events, exclusive products, and a shared passion for streetwear culture, both online and at our Houston storefront.Key Highlights:- Co-founder of The Better Generation, a sneaker and lifestyle boutique rooted in community and culture.- Partnered with NBA champion PJ Tucker, one of the most influential figures in sneaker culture.- Recently collaborated with Nike on the Flight 89 "Sky Blue" release, which garnered over 5 million impressions, highlighting our digital and cultural reach.- Developed strong ties with Houston’s iconic sports teams, including collaborative projects with the Houston Astros, Houston Rockets, and Houston Rodeo, blending sports culture with lifestyle.- Collaborated with Houston legend Bun B, reinforcing our deep connection to local culture and the broader community.- Our flagship store in Houston hosts exclusive product releases, cultural events, and partnerships, including recent sneaker drops and creative experiences. Show less