• Lead the onboarding process for a book of 10-20 agencies with the responsibility of ensuring seamless integration, education of our platform, and alignment with client’s internal measures of success.• Provide strategic guidance for both agencies & brand direct clients while simultaneously working with internal teams to optimize overall client satisfaction by aligning marketing goals with our platform capabilities to maximize client’s ROI.• Develop tailored solutions in order to increase customer retention and incremental revenue by streamlining onboarding workflows and providing tactical recommendations which improves performance and strengthen partnerships.

• Helped spearhead the creation of the mid-market account management team by curating materials to assist account managers with narratives and reporting best practices/materials to meet the unique needs of clients.• Fostered relationships as primary post-sale point of contact with both advertising and agency partners by providing excellent solutions-oriented service through strategic recommendations surrounding platform best practices to align with client KPI’s• Led data driven upsell and renewal conversations to retain and grow revenue partnerships by working cross functionally across internal teams which cultivated a strategic approach to product adoption through the deep knowledge of our client’s business challenges and our platform’s solutions.

• Worked in unison with the executive team for timely execution of client deliverables as well as planning for integrated omni channel initiatives.• Developed & optimized campaigns across industry’s largest publishers in order to ensure alignment with client’s key performance indicators.• Provided strategic recommendations for upsell opportunities which included additional optimizations and/or expansion of support to capitalize on performance and meet client goals.• Managed direct partnerships with third-party media buying vendors as primary point of contact.

• Saw to the completion of data analysis for daily, weekly and monthly reports.• Improved reporting efficiencies by improving the framework of various templates, and automated processes saving the media team hours of manual reporting on a daily, weekly, and monthly basis.

• Coordinated with account management and strategy & analytics teams in the management and success of complex ad campaigns while working on various ad hoc requests and ops projects.• Quality assessed creative assets, created and implemented 3rd party ad tags and tracking pixels, while maintaining digital ad campaigns across multiple technology platforms.• By Identifying process inefficiencies and ways to improve operations workflow I drastically increased the effectiveness and efficiency of the Ad Ops team and was responsible for bringing SEM in-house. This included the development of tools, processes, and reports related to job responsibilities.• Created, updated, and maintained standard operating procedure documentation and other training materials in order to help establish a network of subject matter experts within partner teams.• Managed digital ad campaigns across multiple technology platforms while simultaneously debugging 3rd party tracking pixel and ad tag implementation issues.

• Marketed Western Michigan University by facilitating tours to groups of 8-25 potential students and parents around the university’s campus.• Escorted guest during special events such as scholarship competitions while also supervising team building exercises amongst competitors to assess the quality of interaction.• Represented the brand of the institution by maintaining professionalism to ensure growing rates of enrollment.

• Completed both daily and monthly ad hoc research/ reporting assignments in a teamwork environment while also contributing to the development/implementation of multiple Ford Mobility experiments in order to launch innovative solutions.• Interfaced with other departments within Ford’s Financial Arm, “Ford Motor Credit Company,” such as Consumer risk, IT, Marketing and global analytics in order to ensure cohesiveness in terms of research tasks and conceptual mobility experiments.