-Led team of 9 Business Development Representatives across the Southern California region to provide key insights and sales recommendations to wholesaler partners and retail stakeholders-Builds relationship with Wholesaler Management and Region teams -Executes key enabler programs for market execution -Leverages local incentives and local programming initiatives to drive execution -Identifies market opportunities (sales, distribution, display, POS, pricing, etc.) and presents High End performance with commercial team as well as actionable insights during monthly WPPM -Effectively coordinates and communicates with commercial team, distributors, and CSO to facilitate the effective development and execution of programs and business initiatives. -Establishes distribution, display, feature ad, retail promotion, and space management objectives with CSO team that produce the effective presentation of the brands to the consumer at the point of purchase and brought to life through our field sales programs. -Communicates information to management with recommendations that will contribute to the development of brands, sales growth, and distributor effectiveness. -Manages specific operating systems and standards, for the management of: Ordering and Inventory Management, Quality Control, Selling and Merchandising Objectives and Standards, Program Execution Guidelines, Pricing and Discount Management, and POS Material utilization. -Identifies leads, manages prospects, acquires new business and grows points of distribution. -Owns the execution & sales results of High End field programs in the sales territory and acts on market opportunities. -Participates in wholesaler trade and S&OP routines to ensure forecasting accuracy and wholesaler POCM orders meet market needs

-Manage assigned brands to include sales performance, distribution and retail execution.-Develop and implement plans to grow key areas of these brands. -Prepare and present marketing support tools available to the sales force. -Coordinate and implement the local execution of national and geographic marketing plans. -Coordinate and implement various programs including, but not limited to Brand Plans, Geographic Marketing, CA&E, local sponsorships, ethnic marketing and internet activities as assigned by the Director of Sales and Marketing.-Manage POS/ PPG warehouse inventory. -Develop positive relationships with local promoters, media representatives, and field sales managers in order to stay informed of local trends, company direction and community needs, as well as to negotiate favorable terms for sponsored activities. -Evaluate and respond to local requests for sponsorships and donations. -Help develop budgets and track and manage expenses for assigned projects and programs. -Assist with special projects assigned by the Director of Trade Marketing and the Sales and Marketing Director.

-Responsible for fulfilling pre-established objectives set by the District Sales Manager and implementation of Company programs at retail level.-Visit assigned retail accounts and utilize company portfolio to sell volume, increase distribution, monitor price, and manage shelf space-Build business relationships with and present professional sales presentations using sales data and sell sheets-Increase shelf space and position for Anheuser-Busch products; introduce new brands and packages when appropriate-Responsible for maintaining published product freshness standards in assigned retail accounts by monitoring and rotating stocks-Negotiated the terms of an agreement and close sales-Worked with the credit department to resolve credit issues including collecting past due balances.-Gathered market and customer information and provide feedback to District Manager on buying trends-Participate in new product launch events including tastings / samplings. -Responsible for daily decisions regarding retail inventory levels using past sales history, changes in climate, competitive activity, special promotional activities, and any other available information-Attended sales meetings to discuss sales issues, opportunities to improve sales efforts, and shared best practices-Full business “owner” of route to grow net revenue and help the company Lead Future Growth