Brandon Palmer Email and Phone Number

● Administered HubSpot Marketing and Sales Hubs, eventually leading migration to SFDC CRM● Allocated $2.5M marketing budget through strategic decision-making, resulting in a 7% SAL increase with a 29% YoY rise in revenue from targeted, data-driven lead and demand generation campaigns● Directed, coached, and mentored Marketing Operations contractor to elevate email marketing and database management, leading to a 49% uptick in open rate● Implemented and owned Chili Piper, Outreach, HockeyStack, ZoomInfo, Apollo and others - training cross-functional teams on standard operating procedures (SOPs)● Developed analytical measurement framework via GTM, GA4 and HubSpot to deliver actionable weekly and monthly reporting to marketing team and board

● Administered Marketo and Oracle Sales Cloud, optimizing usability and eventually owning successful migration to HubSpot Marketing and Sales Hubs● Partnered with Product and Content Marketing teams to design and implement marketing automation campaigns that secured a 17% YoY increase in MQLs● Trained sales teams on processes in CRM designed to improve data hygiene and adoption - realizing 84% increase in user adoption● Boosted internal marketing campaign conversion rate to 7.63% by conducting strategic analysis and developing a targeted bottom-of-the-funnel campaign

● Managed a portfolio of 80 Google Ads accounts, leveraging expertise in digital marketing and SEO strategies to position this marketing agency as a verified Google Partner● Devised and executed a new digital marketing strategy involving gated content and LinkedIn Ads forms, generating $458K+ in new pipeline revenue ● Re-aligned messaging and ad copy for Google Ads and LinkedIn Ads campaigns to improve reach across the target customer base, resulting in a 10-15% lift in click-through rates (CTR)● Enhanced B2B marketing outcomes for 2+ agency clients with budgets ranging from $10K to $20K, delivering marketing strategies that yielded ROIs of up to 250%● Yielded actionable, data-driven marketing insights while compiling campaign analysis reports, identifying trends, and providing strategic recommendations to agency clients

● Optimized the B2B marketing strategy by aligning campaigns with business objectives, yielding a 28% increase in relevant website visitors and an 8% increase in conversion rate● Orchestrated a key business transformation following a leadership change by devising a comprehensive marketing strategy, including branding guidelines, website, and campaigns● Took charge of promotional and outreach marketing at 10+ events, including booth design and delivery, to surpass target metrics, generating up to 5+ quality leads per engagement

● Led teams of 10-12 to successfully complete 30+ customer projects spanning 3 days to 6 months in duration, generating $50,000+ in revenue from each engagement ● Nurtured customer relationships while acting as a key point of contact for project developments, driving a 75% increase in key account value and promotion retention across the portfolio● Communicated closely with clients to define project scope, determine feasibility, and manage expectations, achieving a 99% satisfaction rate