Produced visual identities and marketing/sales collateral to build awareness and audience growthGrew diverse book of business across multiple industries including music/entertainment, pet, food/beverage, and home improvement

Align creative briefs with cross-functional teams and manage creation & delivery of all creative work for marketing campaigns (optimized for growth KPIs)Create and enhance cohesive brand guidelines (develop and ensure a consistent look, feel and creative approach) to provide direction for teams and agencies in the strategic development of communicationsAnalyze the effectiveness of media campaigns to better optimize spend and performance, draw insights & make data-driven decisions that drive the company's goalsOversee cross-team marketing plans by partnering across teams to identify business needs, launch timing, ongoing strategic opportunities, marketing initiatives, seasonal campaigns & ensure cohesive brand message

Develop new brand, website, and packaging from scratch to break into FDMC vertical, leading to quick placements in Costco, Target, and Publix.Collaborate with new leadership and agencies to rebrand in-house brands upon PE acquisition - leading to significant revenue growth one year post launch.Craft trade show booth graphics and experiences to aid sales in lead generation, order placement, and new product showcases.Photograph and maintain visual catalog of ever-expanding inventory to insure quick and efficient access to marketing, sales, and e-commerce teams.

Responsible for marketing, booking, and operation of the booth.Clients include Tumblr, Capital One, University of Richmond and numerous happy newlyweds across Virginia.Innovative within the photo booth industry as quality measures up to being in front of a professional studio photographer.

Supported lead promoter with communications to producers, booking agents, managers and venue staff to ensure alignment on event planning.Managed day-of-show logistics from artist and venue coordination, box office operation, and payment / contract settlement. Booked local talent to promote event awareness and drive ticket sales for touring acts while creating database to increase booking efficiency based on music genre and past performance.

Assisted professor of UNIV 112 - Focused Inquiry II & UNIV 200 - Reading & Writing Rhetoric by increasing student engagement and teaching lessons to augment the professor’s lecture.Lead out-of-class workshops to aid students in project research, essay writing, and professional presentation.Developed research presentation evaluating UTA effectiveness within UNIV 112 for the 2012 Undergraduate Research & Creativity Symposium.

Captured images to supplement main photographer’s content.Setup and breakdown of photography and lighting equipment as well as insuring delivery and back-up of digital negatives.Photographed every aspect of weddings; from preparation and ceremony to posed portraits and reception.