Responsible for the management, execution, and analysis of multiple digital marketing channels including display advertisements, affiliate marketing, and product listed ads. My role required effective communication with individuals, teams, and vendors on a daily basis to plan and implement effective marketing strategies. I lead reporting efforts for all digital marketing channels by providing detailed budgets to designated individuals to ensure program success. I orchestrated new marketing strategies for driving revenue by researching emerging industry trends and extensive planning through cost-analysis.I also enhanced digital content effectiveness through search engine optimizations and monitoring our product review platform. Through this position, I have gained extensive analytic and reporting experience in the following tools: Google Analytics, Google Search Console, BazaarVoice, Marin, and Rakuten.

Oversaw Figi’s customer acquisition program and was responsible for the planning and execution of marketing initiatives for over six million catalog mailings per year. Widespread planning and communication with outside vendors as well as inter-company individuals to successfully position product and building lasting customer relationships was essential. It was also my role to establish test catalog marketing strategies to improve on current tactics as well as pursue growth within the program.