Brandon Joldersma work email
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Brandon Joldersma personal email
An accomplished executive with a proven track record in the beverage and hospitality industries, I specialize in steering organizations through periods of growth and innovation while maintaining operational excellence. My focuses have encompassed:Brand Strategy & Development: Expert in orchestrating successful branding strategies and product development initiatives that drive brand recognition and market positioning.Growth & Expansion Management: Proven capability in managing aggressive business expansion, from team growth to sales increase, leveraging a comprehensive understanding of industry trends and business dynamics.Operations Management: Proficiency in overseeing daily operations across various departments, aligning them with strategic objectives and fostering systems evolution to support continuous growth.Leadership & Team Development: Adept at cultivating high-performing teams through a culture of collaboration, innovation, and excellence.Financial Management: Skilled in driving financial success through effective budgeting, cash flow management, and profit margin enhancement.Production Optimization: Expertise in amplifying production capacity while maintaining operational efficiency and product quality.Marketing & Promotion: Proficient in devising marketing and promotional strategies that increase brand visibility and sales, creating a strong and robust presence both online and offline.With a focus on driving strategic growth and fostering operational efficiency, I am passionate about leveraging these skills to guide businesses towards achieving their objectives. I am open to opportunities where my strategic acumen can make a significant impact.
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Founder And CeoArlowAustin, Tx, Us
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Founder & CeoArlow Jan 2024 - Present
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CeoSurely Jan 2024 - Present -
CooStill Austin Whiskey Co. May 2021 - Jun 2023Austin, Texas, UsOversaw all day-to-day operations of the company during a 4 year period of aggressive growth.1. Successful Rebranding: Orchestrated a full-scale company rebrand, leading to improved market position and a significant uptick in brand recognition and customer loyalty.2. Led Product Innovation and Development: Built out a portfolio of flagship, LTO, and small batch releases that built signifiant hype and PR attention.3. Led Rapid Growth: Steered the company through a period of aggressive expansion, quadrupling the team size and increasing sales by 92% CAGR. 4. Operations Management: Oversaw all day-to-day operations, including production, sales, marketing, own-premise brand home, and human resources, aligning them with the company's strategic goals and evolving the team, system, and processes as the company continued to grow.4. Team Leadership: Directed a fourfold expansion of the team, fostering a culture of collaboration, innovation, performance excellence, and a teamwork-oriented culture.5. Financial Oversight: Was instrumental in building annual budget, optimizing budget allocation, cash flow management, and profit margins, contributing significantly to the 7x sales increase.6. Production Optimization: Grew whiskey production from 1,200 bbl annually to a 8,000 bbl annual run rate, including oversight on new equipment, doubling the size of the distilling team, and transitioning to a 24/7 production schedule.7. Brand Promotion: Oversaw marketing and promotional campaigns that amplified brand visibility, led to increased sales, and created a robust online and offline presence. -
General ManagerStill Austin Whiskey Co. Jul 2019 - May 2021Austin, Texas, Us
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General ManagerCoppercraft Distillery Apr 2017 - Jul 2019Holland, Michigan, UsRan all sales, marketing, production and operations for an existing distillery that had been recently purchased by an investment group. Oversaw a full rebrand and relaunch of the brand in market.1. Built entirely new teams for production/distillation, marketing, sales, and own-premise/brand home2. Worked with a design firm to oversee a complete rebrand of the company and all SKUs3. Developed and released new SKUs including 3 new whiskeys and a line of canned cocktails4. Increased wholesale distribution sales 5x in 2 years5. Hired and ran a sales team of 3 based out of Michigan6. Oversaw a rebuild of distilling team and operations including new equipment, new schedules, and working with consultants to develop operational efficiencies to improve our distillation quality and timing resulting in a 4x increase in distillation output7. Launched and oversaw a restaurant in our brand home, and the buildout and operations for a remote tasting room in a nearby city -
Sales DirectorVirtue Cider Oct 2014 - Apr 2017Fennville, Mi, UsInitially oversaw production operations as well as consumer-facing efforts for the production facility and own-premise hospitality in the Michigan market. Moved to Chicago after an acquisition by AB InBev and took over as Director of Sales.1. 5x sales revenue over a 12 month period2. Built and managed a sales team based out of Illinois3. Launched 210+ wholesalers within the AB network into 6 new markets4. Worked with President to integrate ops into AB systems, leveraging their sales networks, KAMs, state managers, etc5. Worked with team to develop and launch new designs, packaging, and sizing.
Brandon Joldersma Education Details
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Hope College -
Grand Valley State University
Frequently Asked Questions about Brandon Joldersma
What company does Brandon Joldersma work for?
Brandon Joldersma works for Arlow
What is Brandon Joldersma's role at the current company?
Brandon Joldersma's current role is Founder and CEO.
What is Brandon Joldersma's email address?
Brandon Joldersma's email address is br****@****low.com
What schools did Brandon Joldersma attend?
Brandon Joldersma attended Hope College, Grand Valley State University.
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