Diverse background in digital content with robust editorial experience, specifically in sports. Innate ability to build focused content and target the audience any brand wants to connect with. I have expert experience in iGaming/sports betting content management & creation. However, my origins are in news writing, covering the University of Michigan football team for six years. Now I'm fully entrenched in the world of Search Engine Optimization as a Commercial Editor for NASDAQ-listed performance marketing company, The Gambling.com Group.Strong AI skills, including content generation and advanced image creation. A data-driven thinker with expertise in how to use historical data and future trends to map out an efficient strategy to define and execute wins.Away from my desk, I serve as the varsity head baseball coach at Wyandotte Roosevelt High School – a Division I school with over 1,200 students. Coaching is my passion that's provided me with immeasurable people management skills and culture building that I carry over into my professional career.