Brandon Carson Email & Phone Number

San Francisco, California, US

• Founded and built trading and research software for reselling, handling full-stack development, marketing, and sales

Austin, Texas, US

• Report directly to the CFO, developing detailed forecasts and leading analytical projects to drive executive decisions
• Directed sales call data analysis using AI and ML, driving actions that increased lead conversion rates by 200%
• Oversaw our reporting tool optimization, yielding a 25% improvement in load times for the back and front-end
• Lead data analytics initiatives for a ~15 person cross-functional team, driving insights and operational efficiencies
• Spearhead projects in data model construction, statistical analyses, dashboard development, and data engineering

Austin, Texas, US

• Worked directly with Fortune 500 company and helped close the largest enterprise deal to-date
• Led paid campaigns and landing pages efficiency initiative resulting in a 50% reduction in customer acquisition cost
• Managed 4 person team that executed data analysis projects on behalf of C-Suite
• Guided insights initiatives by leveraging data to enhance company-wide OKRs and drive strategic improvements

Austin, Texas, US

• Conducted regression analyses on product usage clusters, leading to initiatives that boosted user retention by 40%
• Owned end-to-end marketing data pipeline from data collection to reporting and proposing cross-functional actions
• Designed and analyzed A/B tests, delivering key findings that drove data-informed marketing strategies
• Partnered with the CMO and Director of Finance to set annual company-wide business targets

Austin, Texas, US

• Execute global paid acquisition campaigns
• Monitor and optimize the performance of paid campaigns
• Test paid acquisition projects and make recommendations based on results
• Responsible for business analytics work through all phases, including data quality, data analysis, data visualization, and presentation of results and deliverables
• Quantify the impact of marketing initiatives on user success and future behavior
• Build dashboards, web apps, reports and presentations

Valley Forge, PA, US

• Developed relationships with clients to understand their unique financial needs
• Engaged in investment guidance conversations to position the appropriate products or solutions
• Communicated complex investment topics in a concise manner
• Devised UX strategy through client call analysis

• Completed valuations of large-cap, small-cap, and micro-cap companies
• Performed backtests to gauge the effectiveness of several company strategies
• Conducted research on equities, options, the Greek risk measures, and volatility using the Bloomberg Terminal
• Formed customized investment decisions based on client-specific factors
• Attended investor relation presentations and sat in on client calls

Malvern, PA, US

• Supported the Operations, Research and Finance departments in the day-to-day operations of a medical device start-up
• Tag and photograph all equipment in order to maintain solid inventory data
• Research new technologies for equipment tracking systems

Downingtown, Pennsylvania, US

• Planned, promoted and organized comprehensive indoor and outdoor playground activities for summer camp for a group of 30 kids ranging in age of 6-12
• Supervised facility and enforced all camp rules and regulation

• Received customer orders and worked cash register
• Balanced and closed-out cash register at the end of the evening and trained new hires

Bachelor’S Degree, Economics Major And Double Minor In Applied Statistics And Astronomy

High School