Oversee the planning, creation, and performance analysis of all advertising and promotion for approximately 100 books published annually including James Patterson adult front-list titles. Manage a newly established digital ad workflow improving audience targeting, reach, and ROI. Lead a team of art directors and campaign managers in meeting strict deadlines and quality standards. Manage high-level marketing budgets. Report directly to the Deputy Publisher and VP of Marketing.

Oversee the planning, creation, and performance analysis of all advertising and promotion for all front-list campaigns. Lead a team of copywriters and designers in meeting strict deadlines with consistent creative direction. Manage high-level marketing budgets. Liaise regularly with external agencies.

Manage the planning, creation, approval, and delivery of all advertising and promotional content for all front-list campaigns. Meet strict deadlines and liaise regularly with external advertising agency.

Responsible for carrying out marketing plans for approximately 350 trade hardcover and paperback titles published annually. Manage the scheduling, creation, and delivery of catalogs, print and digital advertising, online video trailers, reading group guides, and other promotional materials. Liaise with advertising agency and team of freelance copywriters.

Manage all marketing and sales activities for approximately 100 trade and academic books published annually. Oversee advertising, publicity, catalogs, direct marketing, and traveling exhibits. Manage four direct reports. Plan and conduct semi-annual sales conference for national sales force. Sell and manage all national wholesale and select retail accounts. Manage annual budget.

Manage direct marketing and advertising plans for approximately 100 books published annually. Plan, design, and coordinate the production of print and digital promotional pieces. Manage advertising workflow both internally and with freelance designers. Write targeted marketing copy. Analyze and report on performance data for all direct response campaigns.

Manage direct marketing and advertising plans for approximately 100 books published annually. Plan, design, and coordinate the production of print and digital promotional pieces. Manage advertising workflow both internally and with freelance designers. Write targeted marketing copy. Analyze and report on performance data for all direct response campaigns.

Generate publicity for approximately 40 books published annually. Schedule, design, and oversee production of print direct marketing campaigns, including semi-annual trade catalogs and various annual subject-area catalogs. Design and deliver advertising artwork.