 Responsible for achieving 100% fill rate, and maximize CPM’s for Mobile, Display and Video. Develop and oversee global partnerships in order to maximize revenue for each property, considering content recommendation, branded content, data and e-commerce. These include Adx, OpenX, Rubicon, Index, SpotX, Telaria & Amazon Strategic sales planning, revenue operations, and business development Manage implementation of all programmatic advertising initiatives Evaluate and consolidate platforms to optimize the digital operation Leverage first party audience within programmatic platforms and develop PMP’s

• Responsible for a $50 million dollar book of business of publishers for 2017. Maintain performance and revenue, as well as grow new business brought on by the Sales team• Day to day contact for over 100 different publishers including AOL/Oath properties, SpotX & Underdog Media.• Team lead for Pulsepoint’s brand safety initiative called “3 Strike Policy” in order to keep the exchange as brand safe as possible• Understand and control publishers supply mix, reporting on bidding activity, as well as on-boarding premium supply• Help with over 100 different integrations, via S2S, Header Bidding, or Tag setup

• Account leader in incremental revenue for three straight quarters bringing in over $1MM in revenue in 2014• Day to day contact for over 20 different publishers including Priceline, Whitepages & Everyday Health. Evolved into exclusive day to day contact for Everyday Health • Influence new business development by addressing RFPs and delivering agency/publisher capability presentations to clients – Responsible for Rocketfuel’s largest signed IO coming from Everyday Health, worth over $3.2MM in committed spend for a one year period• Create and design training materials; conduct sales training sessions; participate in strategic planning for product protection roll out & implementation• Prepare campaign progress reports, analysis and research leveraging Rocket Fuel data for presentation to clients both during and after campaigns

• Served as primary contact on advertising campaigns for multimillion-dollar accounts including Target, Pepsi and Best Buy• Grew existing client business by more than 2x from 2012 to 2013• Leveraged strong knowledge of the digital media landscape to a) provide the best possible results b) communicate findings to client partners and c) implement strategies to maximize campaign optimization• Produced additional campaign revenue and renewals by consistently presenting add-on sales opportunities and excellent customer service through daily client emails, weekly reporting, mid-campaign reports and end-of-campaign follow-up materials

• Team leader for Account Management department consisting of 4 sales people in the New York and Boston offices• Managed over $100MM worth of sales from Q2 – Q4 of 2012• Central liaison between Sales and Advertising Operations to traffic tags, set up pixels, and design campaign optimizations• Daily interface and day-to-day client contact in order to manage live campaigns, as well as Pre-Sale campaigns• Utilized AddThis' proprietary XGraph data technology processes, which include 70% of the world's web traffic, to deliver real-time insights, data-driven tools, and high-performing audience products to client base• Ensured accurate client invoicing on a monthly basis

• Manage day to day for 360 degree media channel campaign. Included TV, Print, Radio, and Digital components.• Assist on the tactical planning of two new business initiatives from top to bottom• In-depth competitive research via social media to help American Express make an educated business decision on entering the Social Media space• Cultivate and research local markets for a Daily Deal product American Express attempted to launch• Manage client relationship and daily communication through email, telephone, and presentations• Plan and buy: National TV, Local TV, Radio, National and Local Magazines, Newspaper, Trade publications, Non-Traditional, Online, and Experiential media• Negotiate rates and positioning with media partners• Evaluate media proposals and presented POVs to the client• Coordinate, maintain, and update nine-figure monthly budgets• Training and aiding other Associate Planners as well as interns in media roles and responsibilities

• Learned about and experienced various aspects of the internet marketing industry by interning for a leading Engagement Network's sales team. • Trained in the creation of PowerPoint marketing proposals for top tier brands, such as Starbucks, Wrigley's, and Canon. • Collaborated with VideoEgg team members to participate in and learn about the cultivation of new and existing accounts, by seeking out prospective clients and organizing client events. • Mined and analyzed data on the VideoEgg internal website, entered information into the firm's proprietary databases, SalesForce and Comscore. • Put together presentation books containing various documents vital to the preparedness of the sales team when meeting with new clients. • Provided support to all office members through calendar maintenance, light travel preparation, answering phones, and managing supply stock.

• Evaluated levels of East Coast merchandise to ensure that each region's Shop Rite stores were adequately stocked with specific items. • Communicated daily with store managers, providing product schedules, pricing information, and working to solve any delivery or inventory issues. • Developed strong relationships with various store managers and owners affiliated with Wakefern, the largest retailer-owned cooperative in the country. • Compiled a ‘Client Book’ of customers’ contact information and merchandise preferences that firm managers could use for both retail and wholesale marketing.

• Supported the First Vice President of Investments in various functions, including the daily research and procurement of securities data through the use of Bloomberg Financial system. • Assembled prospective client lists from internal and external data to be used in pitch campaign tactics through the internet and cold calling. • Completed administrative duties such as compiling Excel spreadsheets, organizing and filing documents, setting up Outlook calendar appointments.