Brandon Lang Email & Phone Number

Los Angeles, California, US

New York, NY, US

New York, US

 Responsible for achieving 100% fill rate, and maximize CPM’s for Mobile, Display and Video. Develop and oversee global partnerships in order to maximize revenue for each property, considering content recommendation, branded content, data and e-commerce. These include Adx, OpenX, Rubicon, Index, SpotX, Telaria & Amazon Strategic sales planning, revenue.

New York, New York, US

• Responsible for a $50 million dollar book of business of publishers for 2017. Maintain performance and revenue, as well as grow new business brought on by the Sales team
• Day to day contact for over 100 different publishers including AOL/Oath properties, SpotX & Underdog Media.
• Team lead for Pulsepoint’s brand safety initiative called “3 Strike Policy” in order to keep the exchange as brand safe as possible
• Understand and control publishers supply mix, reporting on bidding activity, as well as on-boarding premium supply
• Help with over 100 different integrations, via S2S, Header Bidding, or Tag setup

Redwood City, CA, US

• Account leader in incremental revenue for three straight quarters bringing in over $1MM in revenue in 2014
• Day to day contact for over 20 different publishers including Priceline, Whitepages & Everyday Health. Evolved into exclusive day to day contact for Everyday Health
• Influence new business development by addressing RFPs and delivering agency/publisher capability presentations to clients – Responsible for Rocketfuel’s largest signed IO coming from Everyday Health, worth over $3.2MM.
• Create and design training materials; conduct sales training sessions; participate in strategic planning for product protection roll out & implementation
• Prepare campaign progress reports, analysis and research leveraging Rocket Fuel data for presentation to clients both during and after campaigns

New York, NY, US

• Served as primary contact on advertising campaigns for multimillion-dollar accounts including Target, Pepsi and Best Buy
• Grew existing client business by more than 2x from 2012 to 2013
• Leveraged strong knowledge of the digital media landscape to a) provide the best possible results b) communicate findings to client partners and c) implement strategies to maximize campaign optimization
• Produced additional campaign revenue and renewals by consistently presenting add-on sales opportunities and excellent customer service through daily client emails, weekly reporting, mid-campaign reports and.

Reston, Virginia, US

• Team leader for Account Management department consisting of 4 sales people in the New York and Boston offices
• Managed over $100MM worth of sales from Q2 – Q4 of 2012
• Central liaison between Sales and Advertising Operations to traffic tags, set up pixels, and design campaign optimizations
• Daily interface and day-to-day client contact in order to manage live campaigns, as well as Pre-Sale campaigns
• Utilized AddThis' proprietary XGraph data technology processes, which include 70% of the world's web traffic, to deliver real-time insights, data-driven tools, and high-performing audience products to client base
• Ensured accurate client invoicing on a monthly basis

London, England, GB

• Manage day to day for 360 degree media channel campaign. Included TV, Print, Radio, and Digital components.
• Assist on the tactical planning of two new business initiatives from top to bottom
• In-depth competitive research via social media to help American Express make an educated business decision on entering the Social Media space
• Cultivate and research local markets for a Daily Deal product American Express attempted to launch
• Manage client relationship and daily communication through email, telephone, and presentations
• Plan and buy: National TV, Local TV, Radio, National and Local Magazines, Newspaper, Trade publications, Non-Traditional, Online, and Experiential media

US

• Learned about and experienced various aspects of the internet marketing industry by interning for a leading Engagement Network's sales team.
• Trained in the creation of PowerPoint marketing proposals for top tier brands, such as Starbucks, Wrigley's, and Canon.
• Collaborated with VideoEgg team members to participate in and learn about the cultivation of new and existing accounts, by seeking out prospective clients and organizing client events.
• Mined and analyzed data on the VideoEgg internal website, entered information into the firm's proprietary databases, SalesForce and Comscore.
• Put together presentation books containing various documents vital to the preparedness of the sales team when meeting with new clients.
• Provided support to all office members through calendar maintenance, light travel preparation, answering phones, and managing supply stock.

• Evaluated levels of East Coast merchandise to ensure that each region's Shop Rite stores were adequately stocked with specific items.
• Communicated daily with store managers, providing product schedules, pricing information, and working to solve any delivery or inventory issues.
• Developed strong relationships with various store managers and owners affiliated with Wakefern, the largest retailer-owned cooperative in the country.
• Compiled a ‘Client Book’ of customers’ contact information and merchandise preferences that firm managers could use for both retail and wholesale marketing.

New York, NY, US

• Supported the First Vice President of Investments in various functions, including the daily research and procurement of securities data through the use of Bloomberg Financial system.
• Assembled prospective client lists from internal and external data to be used in pitch campaign tactics through the internet and cold calling.
• Completed administrative duties such as compiling Excel spreadsheets, organizing and filing documents, setting up Outlook calendar appointments.