Brandon Lea Email & Phone Number

Scottsdale, Az, Us

• Manage Reporting Processes: Responsible for critical reporting processes for marketing performance, Lifetime Value (LTV), Trend Analysis, Cohort Analysis, and Audience Segmentation, establishing robust data ownership and utilization standards. • Collaboration with Leadership and Teams: Collaborate closely with leadership and cross-functional teams to deliver accurate and impactful reports, supporting informed decision-making.• Technical Proficiency: Proficient in a variety of technical tools, including Shopify, Google Analytics, Tag Manager, Python, BigQuery, and SQL. Specialize in leveraging data to enhance marketing strategies. Experience includes configuring, monitoring, and troubleshooting tracking pixels, APIs, and data pipelines to ensure accurate reporting and analysis.

Dallas, Texas, Us

• Manage Analytics data to provide insights and performance measurements across multiple channels. • Implement tracking for clients across Google Analytics, Paid Search, Organic Search, Display, Social, and other marketing channels. • Create automated reports and build custom dashboards to showcase performance and KPIs.• Collaborate with Digital Marketing teams to improve conversion rate and increase revenue.• Problem solving and develop custom solutions to meet client needs.• Conversion Rate Optimization (CRO) – Utilize Google Optimize, Hotjar, Crazyegg, and User Testing to Increase on-site conversions.• Software integration. Integrate tracking, Ad platforms, and CRMs to work together.

Dallas, Tx, Us

• Run SQL queries across multiple databases to create performance reports for senior management. • Vendor management, including assistance on escalation requests from sales, clients, and vendors. • Processing reports for billing of services and investigating refunds due to unsatisfactory fulfillment. • Responsible for troubleshooting and resolving technical issues with a CRM web-based platform.

Dallas, Tx, Us

• Design, develop, and implement reporting from client data to drive fact-based decision.• Provide detailed analysis of key metrics in order to identify, recommend, and implement program changes to increase overall performance.• Ad hoc reporting, pulling data from multiple sources to create on-demand reports to meet business needs. • Utilize Visual Basic and Microsoft Excel to provide advanced reporting and automation.

Dallas, Tx, Us

• Search Engine Marketing - Building high performing SEM campaigns for small and local businesses • Create, and optimize paid search campaigns on AdWords, Bing, and Superpages.com. • Research and identify optimization potential in Pay for Performance advertising campaigns to meet internal objectives and advertiser's specific metrics.• Ad copy A/B testing and keyword research to drive performance

Associate Degree, Web/Multimedia Management And Webmaster

Associate'S Degree, Web Page, Digital/Multimedia And Information Resources Design