Brandon Lea

Brandon Lea Email and Phone Number

Data Analytics | Data Automation | KPIs Reporting | Data Visualization | Dashboards | Cohort Analysis | Google Analytics | Tag Manager | Looker Studio
Brandon Lea's Location
Dallas, Texas, United States, United States
Brandon Lea's Contact Details

Brandon Lea personal email

n/a

Brandon Lea phone numbers

About Brandon Lea

A digital analytics professional with over 15 years of hands-on experience directly focusing on digital analytics, insights, performance measurements, tracking, reporting and data analysis. Highly competent in report generation, tracking data, creating custom dashboards to help clients achieve their desired objectives.

Brandon Lea's Current Company Details

Data Analytics | Data Automation | KPIs Reporting | Data Visualization | Dashboards | Cohort Analysis | Google Analytics | Tag Manager | Looker Studio
Brandon Lea Work Experience Details
  • Bad Birdie
    Data Analytics Manager
    Bad Birdie Feb 2023 - Aug 2024
    Scottsdale, Az, Us
    • Manage Reporting Processes: Responsible for critical reporting processes for marketing performance, Lifetime Value (LTV), Trend Analysis, Cohort Analysis, and Audience Segmentation, establishing robust data ownership and utilization standards. • Collaboration with Leadership and Teams: Collaborate closely with leadership and cross-functional teams to deliver accurate and impactful reports, supporting informed decision-making.• Technical Proficiency: Proficient in a variety of technical tools, including Shopify, Google Analytics, Tag Manager, Python, BigQuery, and SQL. Specialize in leveraging data to enhance marketing strategies. Experience includes configuring, monitoring, and troubleshooting tracking pixels, APIs, and data pipelines to ensure accurate reporting and analysis.
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  • Avx Digital
    Digital Analytics Manager
    Avx Digital Apr 2017 - Feb 2023
    Dallas, Texas, Us
    • Manage Analytics data to provide insights and performance measurements across multiple channels. • Implement tracking for clients across Google Analytics, Paid Search, Organic Search, Display, Social, and other marketing channels. • Create automated reports and build custom dashboards to showcase performance and KPIs.• Collaborate with Digital Marketing teams to improve conversion rate and increase revenue.• Problem solving and develop custom solutions to meet client needs.• Conversion Rate Optimization (CRO) – Utilize Google Optimize, Hotjar, Crazyegg, and User Testing to Increase on-site conversions.• Software integration. Integrate tracking, Ad platforms, and CRMs to work together.
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  • Dex Media
    Consultant, Digital Performance & Supplier Management
    Dex Media Dec 2015 - Apr 2017
    Dallas, Tx, Us
    • Run SQL queries across multiple databases to create performance reports for senior management. • Vendor management, including assistance on escalation requests from sales, clients, and vendors. • Processing reports for billing of services and investigating refunds due to unsatisfactory fulfillment. • Responsible for troubleshooting and resolving technical issues with a CRM web-based platform.
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  • Dex Media
    Data And Reporting Analyst - Search Engine Marketing
    Dex Media May 2010 - Nov 2015
    Dallas, Tx, Us
    • Design, develop, and implement reporting from client data to drive fact-based decision.• Provide detailed analysis of key metrics in order to identify, recommend, and implement program changes to increase overall performance.• Ad hoc reporting, pulling data from multiple sources to create on-demand reports to meet business needs. • Utilize Visual Basic and Microsoft Excel to provide advanced reporting and automation.
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  • Dex Media
    Business Analyst - Search Engine Marketing
    Dex Media Nov 2008 - May 2010
    Dallas, Tx, Us
    • Search Engine Marketing - Building high performing SEM campaigns for small and local businesses • Create, and optimize paid search campaigns on AdWords, Bing, and Superpages.com. • Research and identify optimization potential in Pay for Performance advertising campaigns to meet internal objectives and advertiser's specific metrics.• Ad copy A/B testing and keyword research to drive performance
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Brandon Lea Education Details

  • Texas State Technical College
    Texas State Technical College
    Web/Multimedia Management And Webmaster
  • Texas State Technical College
    Texas State Technical College
    Digital/Multimedia And Information Resources Design

Frequently Asked Questions about Brandon Lea

What is Brandon Lea's role at the current company?

Brandon Lea's current role is Data Analytics | Data Automation | KPIs Reporting | Data Visualization | Dashboards | Cohort Analysis | Google Analytics | Tag Manager | Looker Studio.

What is Brandon Lea's email address?

Brandon Lea's email address is bl****@****tal.com

What is Brandon Lea's direct phone number?

Brandon Lea's direct phone number is +197245*****

What schools did Brandon Lea attend?

Brandon Lea attended Texas State Technical College, Texas State Technical College.

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