• Led creation of customer journey mapping, marketing segmentation, and activations regarding brand awareness, delivering insights to stakeholders and nearly doubling digital conversions such as email opt-in and web form submissions• Designed and implemented campaign measurement plans and analytical roadmaps, including: defining success and key performance indicators, implementing necessary project tracking, reporting results and insights• Drove industry-leading innovation through the… Show more • Led creation of customer journey mapping, marketing segmentation, and activations regarding brand awareness, delivering insights to stakeholders and nearly doubling digital conversions such as email opt-in and web form submissions• Designed and implemented campaign measurement plans and analytical roadmaps, including: defining success and key performance indicators, implementing necessary project tracking, reporting results and insights• Drove industry-leading innovation through the development of ‘next best action’ sales suggestions, leveraging machine learning models and generating a company-wide lift of 5% on total sales call conversions• Supervised company in architecture design and implementation of a new Customer Data Platform, managing external team of 8 to timely delivery and becoming the subject matter expert• Visualized data into dashboards to assist data storytelling with tools such as Looker, Qliksense, and Power BI• Broke down company silos through customer-facing delivery of cross-functional, data-driven presentations to senior leadership in marketing, sales, and IT teams• Redefined essential team workflow processes through Agile methodology to develop technical efficiency, increase collaboration, and maximize stakeholder value, saving team 10+ hours a week Show less

• Maintained and managed essential KPIs across all digital marketing channels (social, display, site, email, SEO) using platforms such as Google Analytics, Salesforce, Sprout, Firebase• Visualized data into dashboards with tools such as Google Data Studio and Microsoft Excel• Created dashboards for executives, reporting on high level functional health, campaign results, and key conversions• Presented data analysis and recommendations to C-level executives • Utilized functional… Show more • Maintained and managed essential KPIs across all digital marketing channels (social, display, site, email, SEO) using platforms such as Google Analytics, Salesforce, Sprout, Firebase• Visualized data into dashboards with tools such as Google Data Studio and Microsoft Excel• Created dashboards for executives, reporting on high level functional health, campaign results, and key conversions• Presented data analysis and recommendations to C-level executives • Utilized functional understanding of HTML and SQL to assist in data pulls and website updates Show less

• Managed website content updates, including landing page integration, product detail page updates, and media asset creation updates• Optimized SEO through industry and keyword analysis utilizing tools such as SEMrush, and executed meta description updates through SAP Hybris Backoffice• Improved internal website search results by conducting search term relevancy analyses and boosting search results• Managed affiliate network relationship and analyzed program success• Analyzed… Show more • Managed website content updates, including landing page integration, product detail page updates, and media asset creation updates• Optimized SEO through industry and keyword analysis utilizing tools such as SEMrush, and executed meta description updates through SAP Hybris Backoffice• Improved internal website search results by conducting search term relevancy analyses and boosting search results• Managed affiliate network relationship and analyzed program success• Analyzed and implemented VOC feedback from Qualtrics surveys • Managed product launches for digital team and oversaw marketing operations (managing key deliverable dates, aligning site updates and necessary promo channels)• Developed integrated marketing calendar to align all business units and streamline marketing operations Show less

• Created a cost to deliver model in order to identify potential operational savings• Lead inter-facility freight reduction project, resulting in yearly savings of $350,000• Implemented dynamic safety stock • Targeted and managed access and obsolete material• Managed and presented key supply chain KPIs in weekly/monthly cross functional meetings in order to promote company-wide transparency • Designed SAP transaction code guide