Implemented and executed GTM Strategy that led Tilt through Series A and B growth stages, contributing to 456% pipeline growth, 255% revenue growth, and 50% increase in Sales Executive deal capacity. Reduced our CAC Payback period from 15 months to 6 months while also decreasing our sales cycle from 90+ days to 68 days.

Served as VP of Marketing & Sales and lead key business initiatives for this early-stage SaaS startup. Sales & Marketing strategy, product positioning, messaging, branding, product pipeline, social media properties, in-house marketing/creative core competencies, content strategy, communication strategy, and lead/demand generation.

Responsible for advising a portfolio of clients, including 1Place Childcare and Jackrabbit Technologies, on Marketing and Sales best practices, including operations, campaign development, ad strategy, and branding.

Support the school and the growth of the program, support the learning efforts of those within the program, review the program offerings and advise on areas of improvement, support professional learning and development efforts to evoke true cultural change.

Led an early stage company through a rebrand and second product launch while leading the sales and marketing teams to generate 150% growth in first year. GTM strategies led to 60% reduction in customer acquisition cost and 50% reduction in sales cycle while growing a high-performing sales team that reached 130% of quota.

Led the GTM Strategy, including pricing, product positioning, and channel identification, for a healthcare company that transformed from a computer hardware to SaaS, leading to 214% revenue growth. Led high-performing sales teams that achieved 116% of quota.

As the founding sales executive and marketer, grew both teams while leading a seed round company to their Series A, achieving 124% revenue growth from $2.9M ARR to $6.5M ARR. Led the GTM launch of a second product, while establishing diversified revenue channels with low CAC and high sales velocity.

Responsible for driving volume growth by defining, creating, executing, and reporting on an integrated marketing funnel that exceeded growth plans.• Development of association referral and loyalty program, resulting in 238% growth in membership referrals.• Achieved 12% year over year growth through digital marketing, email marketing, and sales enablement• Completed a major website redesign project, resulting in increased search engine rankings and added ecommerce capabilities.

Responsible for coordinating company’s inbound marketing efforts including demand generation tools, website, SEO and social media.• Increased marketing qualified leads over 300% through integrated marketing campaigns utilizing social media, tradeshows, and content marketing strategies.• Creation of content and management of social media strategies and pages using Facebook, Twitter and YouTube. Catapulted engagement by over 200%• Increased company loyalty by 3% annually through the implementation of CRM system (Daxko Engage)

Responsible for sales of SEO and Website development packages across the East Texas Region. Manage client accounts and respond to customer needs