Demand Generation: - Planned and executed digital campaigns for lead generation and brand awareness including paid social, paid search, and programmatic advertising- Partnered closely with content and creative teams to develop effective, “scroll-stopping” ads- Organized and executed email nurture campaigns and event promotions - Identified opportunities to optimize underperforming campaigns and channels with a focus on organizational KPIs- Turned insight into action- used campaign performance data to steer strategy planning for future campaigns- Focused obsessively on lead quality over lead quantity- Developed and executed SEM strategy- Performed keyword research for SEO - Tools: Meta advertising, LinkedIn ads, 6Sense ABM platform, Metadata.io, Google Ads, Google AnalyticsABM:- Assisted in the development and execution of ABM initiatives including account sourcing, list building, and segmentation- Collaborated with product marketing, content team, and various SMEs to understand target personas and effective messaging strategies to guide landing page, email, and ad copy- Used intent data to identify prioritize target accounts- Architected Sales Development outreach sequences and email templates for ABM alignment

Demand Generation: - General Support for demand generation program restructuring- Identify industry events and coordinate logistics and ancillary activities - Webinar logistics (promotion support, graphics, content development, speaker prep)- Planning and executing digital campaigns in HubSpot (landing page creation, emails, forms, etc.)- Support CMS transfer Marketing Operations: - Third Party / Vendor oversight - Documented lead strategy from marketing inbound lead to sales- Process invoices and track budgets- Brand advocacy support- Operational Support for Marketing Technology suiteCorporate Communications: - Content development (coordinate SME schedules for content interviews and create initial drafts for content)- Help develop marketing process / contacts / channels for crisis comms- Website stewardship (weekly website reviews, update pages, refresh content)- Content strategy - Reviewed content including blogs, articles, white papers, and videoSocial Media: - Keep social media calendar up to date - Regular post cadence with industry news, company news, and company created content- Keep employee social advocacy platform up to date with recent content and news updates - Ensure the brand is represented properly across all social channelsField/Event Marketing: - Regularly met with sales and marketing stakeholders to develop marketing plans in alignment with sales goals and strategies- Supported regional and industry specific event logistics and planning - Helped orchestrate and measure sales plays through content creation, campaign tracking, email copy, and lead generation- Led pre-event briefs and post-event debrief calls to evaluate ROI and event success

Worked with a diverse team of sales professionals to drive net-new pipeline for the company utilizing a variety of different channels. As the first hire for the Sales Development organization I had a large role in putting in place the operational and technological processes that are still followed today. This included evaluating BI platforms and outreach technology to establishing the initial lifecycle of a lead. My primary responsibilities in this role included: prospect outreach through traditional and non-traditional channels, data management, lead generation and qualification, and list and dashboard building.