Brandon Prather-Huff Email & Phone Number

New York, New York, US

New York, New York, US

New York, New York, US

London, London, GB

• Worked directly with the Customer Success Managers in the United States and Canada to analyze customer's web sites
• Leveraged tools such as Google Analytics to understand how the web site is performing,looking at bounce rates, conversion rates, sessions and make recommendations to theCustomer Success Manager on areas the clients can.
• Built dashboards and data pipelines surfacing product data to executive & operational teams
• Operationalized data science by developing time series forecasting model predicting client GMV and dependent variable revenue stream
• Leveraged Tableau and Power BI as visualization tools across initiatives, supplementing inbuilt analytics with custom R scripts
• Produced insights and visualizations of holiday shopping trends & performance to drive brands thought leadership presence

Chicago, IL, US

• Established discovery session schedule and enforced required cadence for requirement feedback and approval
• Led functional discovery sessions for 15+ stakeholders, prioritized finalization of environment level requirements in order to unblock architects on “Sprint 0” to maintain the teams flexibility and ability to deliver.
• Conducted information architecture for migration and consolidation of multiple permission gated intranets into single site with controlled access by section
• Designed, and implemented centralized Google Analytics implementation across 12 client websites through GTM. Built data pipeline and visualization infrastructure to drive enterprise level marketing analytics

Chicago, IL, US

• Defined client requirements from proposal into projects backlog, prioritized work against incremental change requests integrating dependencies with regard to the order development happens and needs to happen
• Managed daily scrums for teams ranging from 4 – 15 development resources & 1 – 3 architects across parallel systems and work-streams for CMS, CRM, CSR, Event Management, and Headless Commerce Implementation Projects
• Identified changes in acceptance criteria and assessed change magnitude to evaluate significance of scope
• Trained and managed team of 5 content authors across client and contractor resources, developed site matrix and tracking procedure for authoring before handing off oversight of team to lead content author
• Reengineered client product taxonomy to align with product delivery method across shipped, digital, entitled after approval, and subscription type products in order to provide framework for future state development and.
• Evaluated wireframes and designs to call out and escalate deviations from initial strategy, distilled designs back to component library and requirements for Backend and Frontend resources

Iowa City, Iowa, US

Iowa City, Iowa, US

London, GB

- Conducted R&D on GIS solution for visualizing flooding around southwest England. Developed prototypes with ArcGIS, Leaflet, Kepler.gl and Mapbox.gl- Transformed qualitative survey responses into quantitative scores to leverage social capital in proposition of ecological developments along the Thames Estuary- Applied data analysis and information.

- Developed and maintained exceptional service standards- Maintained a reputable list of wines and teas from local and international purveyors.- Adjusted sales and outreach techniques for a luxury product to accommodate a small town environment.- Trained part-time and contract staff in restaurant etiquette and food safety laws.- Offered wine and tea.

Bachelor Of Business Administration - Bba, Business Analytics And Information Systems

High School