Brandon Read Email & Phone Number

Nashville, Tennessee, US

• Develop and execute strategy for driving profitable growth within the National Accounts and Club Channel for Consumer Replacement Tire.
• Manage creation of digital assets, in-store materials including point-of-purchase communication, temporary displays, promotional materials, and other resources
• Successfully manage agency and vendor relationships to deliver flawless execution of programs through strong project management, budgeting and creative briefs
• Analysis of programs including profitability analysis, expected return based on sales and consumer data, sell-in, and post-program evaluation.

Nashville, Tennessee, US

• Responsible for driving channel and customer growth through marketing leadership and partnership.
• Develop and execute marketing plans, promotions, and programs to drive sales of Bridgestone and Firestone consumer replacement tires in the Independent/Dealer Channel
• Build collaborative partnerships with key Sales (leadership and Field Sales) and customer stakeholders to lead and execute customer specific programs
• Integrate with Product Marketing and the Marketing Center of Excellence (COE) to develop and execute marketing programs and support the results in a consistent customer and consumer experience across all touchpoints
• Lead agency and vendor relationships to deliver programs through strong project management, budgeting, and creative briefs from ideation through execution
• Maintain and evolve BridgestoneMarketing.com (Dealer portal); plan and activate marketing campaigns, and drive site enhancements/optimization

Bowling Green, KY, US

• Responsible for the oversight of marketing initiatives to ultimately drive business unit growth and profitability for Fruit of the Loom and BVD brands.
• Lead cross-functional teams from new product and platform ideation to launch resulting in 30+ new styles and operating margins exceeding 15%.
• Responsible for Fruit of the Loom’s Trade Up and Premium Men’s Underwear categories generating ~$50M in net sales annually.
• Relaunched our BVD brand while overseeing the launch of 16 new styles across 4 collections
• Established new social media accounts, agency partners, and digital media tactics to grow BVD.com and establish brand awareness within the premium apparel market
• Deliver compelling Annual Plans and Long-Range Plans to Senior Leadership to drive organizational alignment on brand strategy

Bowling Green, KY, US

As a Marketing Assistant, I work collaboratively with the Marketing Manager to successfully manage new product and platform innovation from ideation, to development, to market.- Strategize and execute business objectives through the LRP and Annual Plan process- Manage total account P&L's for Fruit of the Loom's Mid-Tier, Specialty, and Off-Price accounts.

Bowling Green, KY, US

-Work hands on with Russell Athletic dealers and Sales to provide product and customer service information, as well as solve product and customer service problems with accuracy and efficiency.-Manage the Varsity level accounts for North Carolina, South Carolina and Georgia. I am responsible for the order(s) after the point of sale until receipt.-I work.

Master Of Business Administration - Mba, General Sales, Merchandising And Related Marketing Operations

Bachelor Of Science (B.S.), Strategic Marketing

Marketing

Education record