Brandon Read Email & Phone Number

Nashville, Tennessee, Us

• Develop and execute strategy for driving profitable growth within the National Accounts and Club Channel for Consumer Replacement Tire.• Manage creation of digital assets, in-store materials including point-of-purchase communication, temporary displays, promotional materials, and other resources• Successfully manage agency and vendor relationships to deliver flawless execution of programs through strong project management, budgeting and creative briefs• Analysis of programs including profitability analysis, expected return based on sales and consumer data, sell-in, and post-program evaluation.

Nashville, Tennessee, Us

Responsible for driving channel and customer growth through marketing leadership and partnership.• Develop and execute marketing plans, promotions, and programs to drive sales of Bridgestone and Firestone consumer replacement tires in the Independent/Dealer Channel• Build collaborative partnerships with key Sales (leadership and Field Sales) and customer stakeholders to lead and execute customer specific programs• Integrate with Product Marketing and the Marketing Center of Excellence (COE) to develop and execute marketing programs and support the results in a consistent customer and consumer experience across all touchpoints• Lead agency and vendor relationships to deliver programs through strong project management, budgeting, and creative briefs from ideation through execution• Maintain and evolve BridgestoneMarketing.com (Dealer portal); plan and activate marketing campaigns, and drive site enhancements/optimization• Lead execution and management of Pole Position and Co-op programs leveraged by the Independent/Dealer Channel, including leading agency partners administering programs• Complete analysis of program activation and post-program effectiveness• Manage budgets for all Independent/Dealer Channel marketing initiatives and support

Bowling Green, Ky, Us

Responsible for the oversight of marketing initiatives to ultimately drive business unit growth and profitability for Fruit of the Loom and BVD brands.• Lead cross-functional teams from new product and platform ideation to launch resulting in 30+ new styles and operating margins exceeding 15%.• Responsible for Fruit of the Loom’s Trade Up and Premium Men’s Underwear categories generating ~$50M in net sales annually.• Relaunched our BVD brand while overseeing the launch of 16 new styles across 4 collections• Established new social media accounts, agency partners, and digital media tactics to grow BVD.com and establish brand awareness within the premium apparel market• Deliver compelling Annual Plans and Long-Range Plans to Senior Leadership to drive organizational alignment on brand strategy• Responsible for leading the development of new consumer facing creative (packaging, merchandisers, and digital assets)• Work diligently to reduce total Fruit of the Loom Men’s Underwear slow moving inventory by 66% since 2019 through Off Price channels and product reallocation• Responsible for developing pricing that meets external retail partners RGM% goals, while achieving internal margin goals.

Bowling Green, Ky, Us

As a Marketing Assistant, I work collaboratively with the Marketing Manager to successfully manage new product and platform innovation from ideation, to development, to market.- Strategize and execute business objectives through the LRP and Annual Plan process- Manage total account P&L's for Fruit of the Loom's Mid-Tier, Specialty, and Off-Price accounts- Responsible for leading the development of new consumer facing creative (packaging, merchandisers, digital assets)- Responsible for pricing development that provides target RGM% goals along with profitable internal margins - Work collaboratively with Consumer Insights and Business Analytics to understand current market trends and product needs/frustrations. - Lead various cross-functional teams to ensure new product development deadlines are met

Bowling Green, Ky, Us

-Work hands on with Russell Athletic dealers and Sales to provide product and customer service information, as well as solve product and customer service problems with accuracy and efficiency.-Manage the Varsity level accounts for North Carolina, South Carolina and Georgia. I am responsible for the order(s) after the point of sale until receipt.-I work directly with the following cross-functional teams to insure on time delivery and the highest level of service to our customers: Sales, Distribution, Manufacturing, Marketing, Merchandising, Credit and Planning.-Continually surpassing my monthly call handle goals and service level goals. Statistics are available upon request.

Master Of Business Administration - Mba, General Sales, Merchandising And Related Marketing Operations

Bachelor Of Science (B.S.), Strategic Marketing

Marketing

Education record