Brandon Reber's Location
Oklahoma City, Oklahoma, United States, United States
Brandon Reber's Contact Details
Brandon Reber work email
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Brandon Reber personal email
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Brandon Reber phone numbers
About Brandon Reber
Hello! In reviewing my profile and career path, you will note how I am fortunate to be an accomplished alcohol industry professional who continually focuses on driving innovation, execution, and high levels of operational efficiency and more importantly, TEAM Success.My background includes many experiences in optimizing overall sales processes with the aim of meeting and exceeding sales and execution quotas. In addition to this, I have a proven record of managing operations and teams in various disciplines, encompassing distribution, field sales, marketing, finance, and distribution. I have been recognized for improving many organizations’ effectiveness and growth by creating, implementing, and maintaining variety of sales operations functions. Moreover, I am adept at leading cross-functional teams while strengthening relationships at all organizational levels. Thank you for reviewing and please feel free to contact me in LinkedIn chat with any thoughts, comments, or questions about my work, as I am always interested in making new professional acquaintances.
Brandon Reber's Current Company Details
Experienced and Multi-faceted professional in the Alcohol (Beer/ Spirits) Industry,
Brandon Reber Work Experience Details
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Vice President- National SalesCoop Ale Works Mar 2023 - Aug 2024Oklahoma City, Oklahoma, UsTook on new and engaging position with Oklahoma’s largest Craft Brewer and emerging national provider of Flavor Malt Beverages partnership brands (Sonic/ Tampico and Welch’s) in 41 states to increase volume and revenue as well as wholesaler relationships for 255 wholesalers in the U.S.Re-Built and increased local Oklahoma and National Sales Team size, structure and capabilities to better align with wholesaler needs to gain advanced positioning in their sales priorities for 2023 and 2024. Immediately gave COOP Ale/ Beverage Works increased credibility through improve sales personnel repositioning, hiring, business knowledge and wholesaler/ retailer engagement frequency.** Role Eliminated after 18 months of being created** -
Region Vice President- South Central Region.Pabst Brewing Company Sep 2022 - Dec 2022San Antonio, Texas, UsAttain increased wholesaler and retailer engagement and realignment towards execution priorities and pricing strategies through simplified and focused approach with my Region Team. Devised and implemented growth mindset strategies for large, small (off) and on premise-format execution milestones, large & small format shelf space and on-premise distribution gains focused on winning vs. competition. Lead TUS, in volume & forecasting increases (+5.2%), and In Nielsen, recovered dollar and unit share improvement within value segment as well as improved monthly BIR share of category by (+2.4bps) in first 2 months. -
Commercial Vice President- TexasAnheuser-Busch Jun 2021 - Sep 2022St. Louis, Mo, UsMentored direct team that managed 48 wholesalers selling 128M cases of beer in #1 volume & revenue state in the U.S., improving gross profit (+2.1%) for the company in 2022 through routine activities, such as volume forecasts, marketing strategies and budget management. Accelerated performance, productivity & enhanced market share and improved retail account execution by directing a team of (5 Sr. Commercial Directors, 13 Commercial Directors/Managers, 3 Trade Marketing Managers & 1 Commercial Strategy Director). Met national and regional priorities through the creation of annual sales, price, and promotional plans as well as strengthening of retailer and wholesaler relationships through TX 10YP Wholesaler Committee creation and committee meeting execution cadence. -
Anheuser-Busch Senior Commercial Director- Louisiana/ Arkansas/OklahomaAnheuser-Busch Sep 2017 - Jun 2021St. Louis, Mo, UsConducted Wholesaler visits to 27 wholesalers selling 52M cases of beer in the #4 Commercial Director territory in the U.S. improving BIR market share (+1.1bp), volume (+240K cases) and revenue (+4.7%) 2018-2021. Accelerated commercial business to the highest levels in the U.S. for 2019 and 2020, attaining #1 rankings in BIR share and Volume performance each year. Exceeded national and regional priorities through creation and implementation of annual sales, pricing and promotional plans and built strongest wholesaler relationship platform for Anheuser-Busch in 5 years in those states.
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Anheuser-Busch Sales Director- Pennsylvania & DelawareAnheuser-Busch Sep 2012 - Aug 2017St. Louis, Mo, UsDeveloped and executed complex pricing and performance models for 18 equity and 9 non-equity wholesalers, year over year, by evaluating economic conditions, competitive pricing, market trends, and other critical inputs. Enhanced wholesaler and direct team’s (15 direct reports) performance, by (+$103M), through creating and leading new pricing and execution metrics during 3 state packaging law changes in Pennsylvania (2014-2016).
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Senior Key Account Manager- Mid-WestAnheuser-Busch Aug 2010 - Sep 2012St. Louis, Mo, UsProduced $214M per year from the sale of 9.5M cases of beer to 3,500 CVS Drug retail outlets over 10 states. Oversaw sales, pricing, AD, TPR creation, and ABI category brand execution. Implemented strategies with local Anheuser-Busch field teams and wholesalers to deliver increased volume and share of category activations and execution through tracking those activations and execution from self-developed weekly sales/distribution reports, plan o gram updates and INBI gap reports. Ensured successful launch of new brands (Bud Light Platinum and Bud Light Rita) were executed to 90% simple and 72% display distribution during product launches.
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Senior District Manager- Detroit, MiAnheuser-Busch Apr 2007 - Sep 2010St. Louis, Mo, UsWork closely with 3 Anheuser-Busch wholesaler management teams to identify sales and revenue opportunities and establish objectives to attain those goals. Responsible for coaching and motivating wholesaler management and their sales team personnel.
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National Accounts ManagerRedhook Ale Brewery Dec 2006 - Apr 2007Seattle, Washington, UsResponsible for all Redhook & Widmer business with concerns to on premise and off premise national accounts in the Northern Division of the East Coast. -
Regional Sales ManagerRedhook Ale Brewery Jul 2004 - Dec 2006Seattle, Washington, UsResponsible for all Redhook & Widmer sales, marketing and pricing for the states of Michigan, Indiana and Ohio. Managed relationships and implemented Redhook & Widmer strategies and objectives for 67 Anheuser- Busch shared wholesalers.
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State Manager- MichiganRedhook Ale Brewery Jun 2003 - Jul 2004Seattle, Washington, UsAccountable for all Redhook & Widmer sales, marketing and pricing for the state of Michigan. Implemented Redhook & Widmer strategies and objectives for 24 Anheuser- Busch shared wholesalers. Called on retail on premise, off premise and 5 major chain accounts directly and in conjunction with wholesaler chain key account management.
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District Sales Leader- MichiganFrito-Lay Aug 2001 - Jun 2003Plano, Texas, UsResponsible for 7 million dollars of Frito-Lay sales in Detroit Metro Area.Managed, created and implemented sales plan for 10 routes (15 union route sales representatives). -
District Manager-IllinoisBacardi Aug 2000 - Dec 2000Pembroke, BmResponsible for 40 million dollars of Bacardi U.S.A. sales in Illinois.Managed all "On" and "Off" premise chain and broad market sales personnel for THREE distributors: Central Wholesale, Mueller Distributing and Paramount Distributing. -
District Manager- CaliforniaBacardi Jan 1999 - Aug 2000Pembroke, BmResponsible for 31.9 million dollars of Bacardi U.S.A. sales in Northern California.Managed all "on" and "off" premise broad market and small chain sales personnel of Young's Market Company in Northern California.
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Account Manager- CaliforniaBacardi Aug 1997 - Jan 1999Pembroke, BmResponsible for 7.6 million dollars of Bacardi U.S.A. sales in the "East Bay" Market of Northern California.Directed 5 division managers and 40 salespeople of Young's Market Company in the "East Bay".
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Account Manager- MichiganBacardi Jun 1996 - Aug 1997Pembroke, BmResponsible for 3.5 million dollars in sales on spirit brands and 2.3 million dollars on wine brands in Detroit Metro Area.Managed wine segment of Bacardi U.S.A. portfolio in conjunction with J. Lewis Cooper Inc. on the east side of Detroit.
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Sales Representative-MichiganBacardi Jul 1995 - Jun 1996Pembroke, BmResponsible for a 3.7% increase on Bacardi U.S.A. brands in Southern Michigan.Established favorable alliances with key chain stores, on-premise, independent and military accounts.
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Sales Representative- Grand Rapids, MiB & B Beer Distributing Co. Inc Aug 1992 - Jul 1995Grand Rapids, Michigan, UsManaged on and off-premise chain and independent accounts in; Supervised all ordering and delivering of B&B Distributing products.Increased product sales in 1994 by 12.5% improving sales to 1 million dollars yearly. -
Student Internship- Washington, D.C.United States Senator Richard Lugar- Indiana Apr 1992 - Aug 1992Instrumental in creating campaign form letters for 1994 re-election.Assisted in the management of Senate mailroom.Received incoming requests from constituents and voters and drafted letters of response on the Senator's behalf.
Brandon Reber Skills
Key Account Management
Sales Operations
Key Account Development
Pricing
National Accounts
Sales Management
Consumer Products
Account Management
Retail
Beer
Sales
Iri
Beverage Industry
Management
Market Planning
Alcoholic Beverages
Grocery
Trade Marketing
Marketing
Distributors
Wholesale
Pricing Strategy
Leadership
Direct Store Delivery
Ac Nielsen
Retail Category Management
Budgets
Fmcg
Shopper Marketing
Spectra
Nielsen
Categorization
Customer Insight
Brandon Reber Education Details
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Aquinas College - Grand RapidsMarketing And Speech Writing Minors
Frequently Asked Questions about Brandon Reber
What is Brandon Reber's role at the current company?
Brandon Reber's current role is Experienced and Multi-faceted professional in the Alcohol (Beer/ Spirits) Industry,.
What is Brandon Reber's email address?
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What is Brandon Reber's direct phone number?
Brandon Reber's direct phone number is +158621*****
What schools did Brandon Reber attend?
Brandon Reber attended Aquinas College - Grand Rapids.
What skills is Brandon Reber known for?
Brandon Reber has skills like Key Account Management, Sales Operations, Key Account Development, Pricing, National Accounts, Sales Management, Consumer Products, Account Management, Retail, Beer, Sales, Iri.
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