Brandon Reder personal email
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Accomplished sales and marketing professional with 10 years’ expertise in apparel brand management, large program negotiations, brand marketing, multi-channel marketing, public relations, training and management. Solid background working directly with department buyers, designers and overseas production teams, opening sales channels with national chains and independent stores. Partners with large volume customers to develop strategic initiatives, sales strategies, marketing plans and seasonal collections to forecast sales goals. Analyzes and reports on complex financial data, retail performance and trends. Track record of successful brand and product positioning, driving sales, revenue and profit margins in direct partnership with buyers and senior leaders at large accounts. Results-oriented and detailed accounts manager who develops sales plans and negotiates contracts. Effective leader who builds and mentors successful teams. Develops positive relationships with clients, vendors and internal stakeholders. Strong communications skills. Conversational Spanish skills. CORE COMPETENCIES • Sales & Marketing• Account Management• Strategic Planning & Public Relations• Business To Business (B2B)• Training & Development• Management & Team Building • Client & Vendor Relations• Budgets Management & Sales Forecasting• Profit & Loss (P&L)• Multi-Channel Marketing• Contract Negotiations• Brand Marketing & Positioning • National Sales Channel Development• Global Production Team Relationships• Designer Apparel Brand • Purchasing & Merchandising• Retail Performance Analysis• Sales Opportunities Identification• Visual Merchandising • Promotional Materials• Public Speaking & Presentations • Marketing Plan Development• Seasonal Buy Plans• Data Analysis & Reporting• Sales Activity & Trends Analysis• Customer Performance Assessment• Inventory Replenishment Requirements• Market Risks Assessment• Service Level Agreement (SLA)• Trade Show Exhibitions
Apparel Consulting
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Independent Apparel Sales RepresentativeApparel Consulting 2015 - PresentLos Angeles, CaLeverage strong understanding of retail business and products to consult key buyers at national mid-tier department stores on effective product merchandising and marketing. Advise key leaders on apparel industry best practices, sales strategies, marketing plan development, forecasting, processes and procedures for buying large orders from large manufacturers in Asia.• Build and maintain lucrative industry relationships, representing and establishing numerous manufacturers as vendors with wide-ranging national mid-tier department stores and specialty accounts. • Convert large orders for various manufacturer brands, ensuring excellent customer service and account management to ensure brand loyalty and repeat business. • Partner with Marketing departments to develop and implement innovative marketing strategies, and to design and deploy effective selling tools and promotional materials. • Collaborate with Production departments on efficient product development, timely production, and EDI operations. • Oversee order production, packaging and shipment, ensuring adherence with service level agreement (SLA).• Communicate regularly with key accounts, providing updated data on selling performance.• Report sales trends and opportunities for improvement to Design department.
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Vice President Of SalesSplit Usa 2013 - 2015Carson,CaManaged a team of six regional sales representatives in CA, NY and FL for a large producer of young men’s lifestyle apparel brand. Developed sales strategies for selling to national department stores and specialty stores. • Coached, trained and mentored team in effective consultative sales and marketing techniques. • Partnered closely with Product Design and Development teams in managing product calendar. • Acquired large national key, increasing annual sales by 22%. • Improved SMU business by 30% from 2013 to 2015.• Key accounts acquired: JC Penney’s, Fred Meyer, Burlington Coat Factory, and TJ Maxx. -
Sales ManagerSapphire Lounge 2007 - 2013Orange County, CaManaged major client accounts throughout the U.S. and Canada for a young men’s clothing manufacturer, developing seasonal buy plans and effective selling strategies in support of increasing annual sales volume. Played key role in company’s launch and growth from the ground up, personally acquiring a majority of all accounts. • Oversaw and assigned a team of six regional sales representatives, providing sales training, mentoring and coaching. • Charged with responsibility for establishing price points and margins, and closing key accounts for sales staff. • Provided assistance to Product Development team, and collaborated with overseas production staff in meeting critical seasonal deadlines. • Delivered customer feedback to designers on niche markets and perceived product value.• Increased sales from $0 at start-up to $7.2M annually. • Successfully achieved 38% to 40% margins from 2007 to 2013.• Major accounts managed: Nordstrom, Saks, TJ Maxx, Kohl’s, JC Penney’s, Sears, and Wal-Mart.
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Sales & ProductionJeanious Clothing 2006 - 2007Los Angeles, CaOversaw all stages of product development and production for a clothing manufacturer specializing in men’s apparel. Established, grew and maintained large lucrative sales channels. Conducted extensive cold-calling to promote products, and successfully cultivated strong sales base without leads.• Leveraged extensive hands-on experience in international production and distribution to sell clothing to national retailers and independent stores. • Negotiated pricing and placed PO’s with agents, designers and factories in China. • Partnered with Customs Officials in clearing containers for delivery. • Collaborated with 3rd party logistics companies to ensure nationwide shipping of products to clients.• Developed lasting relationships with suppliers and accounts. • Key accounts acquired: Ross and various independent stores nationwide.
Brandon Reder Skills
Brandon Reder Education Details
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Apparel Production & Business Management -
Apparel Production & Business Management
Frequently Asked Questions about Brandon Reder
What company does Brandon Reder work for?
Brandon Reder works for Apparel Consulting
What is Brandon Reder's role at the current company?
Brandon Reder's current role is SALES & MARKETING STRATEGIST.
What is Brandon Reder's email address?
Brandon Reder's email address is bs****@****hoo.com
What schools did Brandon Reder attend?
Brandon Reder attended Fashion Institute Of Design & Merchandising, Fashion Institute Of Technology.
What skills is Brandon Reder known for?
Brandon Reder has skills like Sales Management, Merchandising, New Business Development, Retail, Inventory Management, Sales, Negotiation, Wholesale, Trade Shows, Profit, Apparel, Customer Service.
Not the Brandon Reder you were looking for?
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1uml.edu -
Brandon Reder
Bremerton, Wa -
Brandon Reder
Ohio, United States2rewmaterials.com, gmail.com5 +161494XXXXX
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