Brandon Reder Email & Phone Number

Los Angeles, Ca

Leverage strong understanding of retail business and products to consult key buyers at national mid-tier department stores on effective product merchandising and marketing. Advise key leaders on apparel industry best practices, sales strategies, marketing plan development, forecasting, processes and procedures for buying large orders from large manufacturers in Asia.• Build and maintain lucrative industry relationships, representing and establishing numerous manufacturers as vendors with wide-ranging national mid-tier department stores and specialty accounts. • Convert large orders for various manufacturer brands, ensuring excellent customer service and account management to ensure brand loyalty and repeat business. • Partner with Marketing departments to develop and implement innovative marketing strategies, and to design and deploy effective selling tools and promotional materials. • Collaborate with Production departments on efficient product development, timely production, and EDI operations. • Oversee order production, packaging and shipment, ensuring adherence with service level agreement (SLA).• Communicate regularly with key accounts, providing updated data on selling performance.• Report sales trends and opportunities for improvement to Design department.

Carson,Ca

Managed a team of six regional sales representatives in CA, NY and FL for a large producer of young men’s lifestyle apparel brand. Developed sales strategies for selling to national department stores and specialty stores. • Coached, trained and mentored team in effective consultative sales and marketing techniques. • Partnered closely with Product Design and Development teams in managing product calendar. • Acquired large national key, increasing annual sales by 22%. • Improved SMU business by 30% from 2013 to 2015.• Key accounts acquired: JC Penney’s, Fred Meyer, Burlington Coat Factory, and TJ Maxx.

Orange County, Ca

Managed major client accounts throughout the U.S. and Canada for a young men’s clothing manufacturer, developing seasonal buy plans and effective selling strategies in support of increasing annual sales volume. Played key role in company’s launch and growth from the ground up, personally acquiring a majority of all accounts. • Oversaw and assigned a team of six regional sales representatives, providing sales training, mentoring and coaching. • Charged with responsibility for establishing price points and margins, and closing key accounts for sales staff. • Provided assistance to Product Development team, and collaborated with overseas production staff in meeting critical seasonal deadlines. • Delivered customer feedback to designers on niche markets and perceived product value.• Increased sales from $0 at start-up to $7.2M annually. • Successfully achieved 38% to 40% margins from 2007 to 2013.• Major accounts managed: Nordstrom, Saks, TJ Maxx, Kohl’s, JC Penney’s, Sears, and Wal-Mart.

Los Angeles, Ca

Oversaw all stages of product development and production for a clothing manufacturer specializing in men’s apparel. Established, grew and maintained large lucrative sales channels. Conducted extensive cold-calling to promote products, and successfully cultivated strong sales base without leads.• Leveraged extensive hands-on experience in international production and distribution to sell clothing to national retailers and independent stores. • Negotiated pricing and placed PO’s with agents, designers and factories in China. • Partnered with Customs Officials in clearing containers for delivery. • Collaborated with 3rd party logistics companies to ensure nationwide shipping of products to clients.• Developed lasting relationships with suppliers and accounts. • Key accounts acquired: Ross and various independent stores nationwide.

Apparel Production & Business Management

Apparel Production & Business Management