I work with the various Emergo Group departments to understand their business processes, and with insight, create efficiency via SharePoint developments to help them meet objectives. * Created Power Platform automations to assist with content and information management reducing the time it takes to complete tasks. * Produced sever workflows to route documents and seek approvals for a number of reasons including, PTO requests, Non-Conformance notifications, Credit Memos, Business Expenses, Legal Documents management. * Lead initiative to develop enterprise-wide Content Type definitions. Goal was to create additional streamlining of the Project Management process so managers could provide more in-depth service and address our client's needs. * Work with a team of three to layout the information architecture of the company's intranet and extranet. * Lead designer of the intranet spending many hours in Photoshop and Illustrator and bringing everything together with CSS.

• Created product descriptions for an Austin-based retailer for the launch of a redesigned ecommerce enabled website.• Modified brochure content for local training facility allowing for better understanding of services provided and increasing training session sales.• Assisted local consulting firm with online content review and organization.

• Collaborated with Marketing department to formulate branding strategies, event planning ideas to reach target audience.• Convinced senior management to introduce new high-end bike brand to existing mix, resulting in $115,000 of additional revenue in the first year and a half and elevating the store to a top 8 global retailer.• Played a key role in ascertaining consumer trends and consulted with store buyers, resulting in additional growth opportunities and revenue streams.

• Produced branding initiatives and facilitated communication with outside resources, resulting in 17% growth versus prior year.• Composed company branded banners, posters, race day promotions and in-store point of purchase materials. • Coordinated product education and advanced sales training/message development for a staff of 10 individuals.Head of Business Operations and Strategy

• Introduced a marketing brand strategy increasing awareness and perception among Detroit area cycling community.• Conceptualized and created effective Advertising, eliminating the need for outside creative resources, increasing the company’s revenue.• Provided sales coaching on client buying motivations and proper product alignment stemming from my experience in Advertising and Sales.

• Introduced a marketing brand strategy increasing awareness and perception among Detroit area cycling community.• Conceptualized and created effective Advertising, eliminating the need for outside creative resources, increasing the company’s revenue.• Provided sales coaching on client buying motivations and proper product alignment stemming from my experience in Advertising and Sales.

• Worked extensively on website development for top global brands throughout the Young & Rubicam network, ensuring projects where completed on time and exceeded client satisfaction.• Interacted closely with web designers to ensure functionality of creative design within a specific online application. • Maintained competitive brand analysis to detect and monitor product performance within the defined target audience.

• Assisted print advertising sales staff in making the transition to selling online ad space by holding sales clinics and technology demonstrations. • Attended numerous events and functions as a representative of the Lansing State Journal’s interactive department.• Designed online banner ads and built web pages prior to the inaugural launch of lsj.com.