Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company, and McDonald’s, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.

-Development and Implementation of Strategic Marketing Plan• Collaborated with Marketing Director and CEO in creation of 65 page annual marketing plan as well as the budget to achieve it. The plan focused on market growth, customer retention, market penetration, and ROI.-Marketing Lead• Executed annual marketing plan strategy, creating an increase in sales qualified leads, orders, and a decrease in customer churn rate by over 50%. Presented these results to the Marketing Director and CEO.-Market Research and New Product Development Strategy• Aggregated, and reported data analytic trends from CRM and Google Analytics to make data driven marketing decisions. Used information to launch new products, resulting in a consistent 20% yearly revenue growth.-Website, Social Media, and SEO• Built, monitored, and managed the website, social media, email marketing, and on-line client services; with attention to generating return on investment through SEO. Resulted in a positive return on Google ad spend.-Graphic Design & Collateral Material Creation• Constructed and designed the placement of full page print advertisements, in over 30 magazine issues, press releases, and articles. Directed and designed the full rebrand for the company.-Lead Generation and Retention• Created marketing qualified lead email and sales campaigns, generating 150+ quotes and orders during the campaigns timeline.-Trade Shows and Vendor Events• Coordinated and planned the companies vendor appearance and booth at the industries international expo. Generated 1000+ potential leads and designed and implemented booth branding and message.

• Managed a team of five B2B marketing coordinators, completed projects with the team as well as distributed project responsibilities to fit individuals strengths. Tracked key performance indicators (KPI) - Marketing Plan & Sales Strategy Development • Developed the company’s annual 50+ page marketing plan and presented an approach to management. Exhibited the execution strategy, unique selling propositions, SWOT analysis, ICP, budget, and timelines, etc. - Website and Social Media Execution • Collaborated with the VP of marketing in the creation of a new user intuitive website. Brand development, website traffic growth, and web site UX . Paid and organic social media ads, analytics reporting to VP, post scheduling software for Instagram, Twitter, Facebook, and LinkedIn. - Construct CRM Bids/ Strategic Product Consulting • Drafted project quotes/bid using custom CRM system. Consulted and offered expert industry knowledge to over 150 clients, Including engineers of some of the largest food brands in the world. -Sales Calls and Tele-Consulting • Inquired on over 100 sales calls per week consulting (MQL) marketing qualified leads and (SQL) sales qualified leads down sales funnel. Created retention with clients; lead generation, nurturing, and qualifying. -SEO and SEM Implementation • Organic SEO - utilizing keywords, title and image tags, links, 401 redirects, etc and paid SEO using Google Ads search campaigns. Tracked campaigns: CTR, CPM, CPA, A/B testing, and more to evaluate effectiveness and ROI. - Head of Graphic and Promotional Design • Executed the company's branding and design. Created new graphic standards, logos, design elements, brochures, ads, graphics, and promotional products. -Trade Shows and Vendor Events • Coordinated and planned the company's vendor appearance and booth at the industries international expo. Generated 600+ potential leads and designed and implemented booth branding and message.

- Event Planning• Planned fundraising events to raise Big Brothers & Big Sisters annual budget.- Consultation and Software Training• Consulted and worked with local CEO’s seeking volunteers and charitable programs.- Created Promotional Graphic Design Materials- Implemented Grass-Root Marketing Efforts and Monthly Newsletter- Participate in Networking Events Interacting With Business Leaders in Community- Assist in Creating Marketing Strategy and Annual Plan