Brandon Roper Email & Phone Number

Parker, Colorado, United States

Maryville, Tn, Us

Anoka, Minnesota, Us

Spearheaded sales, marketing, finance, sports marketing partnerships, independent representatives, and logistics for all assigned accounts including: Bass Pro Shops/Cabela’s, Cabela's Canada, Dick’s Sporting Goods, Scheels, Academy Sports, Sportsman’s Warehouse, and Gander Outdoors.• Increased sales 15% through 11 months in a depressed market.• Created and executed Omni-Channel marketing plan with Bass Pro Shops/Cabela’s to drive additional $500k in aged inventory sales.• Developed and placed special make products at Bass Pro Shops/Cabela’s driving over $4MM in additional revenue.• Sold over $600k in obsolete inventory to reduce excess inventory position.• Planned and facilitated a consumer experience event in partnership with Bass Pro Shops/Cabela’s.• Increased accuracy of monthly sales forecast by 20% increasing the efficiency of production reducing shortages and overages.• Optimized pro staff’s social media presence to increase brand reach and their followers.

Orofino, Id, Us

Oversaw all sales, marketing, finance, sports marketing, TV sponsorship, and logistics for assigned accounts including: Bass Pro Shops, Cabela’s, Scheels, Fleet Farm, Dick’s Sporting Goods, and Extreme Outer Limits totaling 15% of total revenue.• Attained Bass Pro Shops and Dick’s Sporting Goods as new customers accounting for over $1MM in additional revenue in the first year.• Drove an increase in top and bottom line revenue by 20% annually.• Management of TV and sports marketing contract for Extreme Outer Limits.• Planned and executed customer training events providing increased knowledge of the product line attributing to 20% revenue growth.• Developed consumer experience in partnership with Cabela’s credit card department providing exclusive consumer access and training.• Generated content that provided increased engagement and growth of social media accounts.

Lonoke, Ar, Us

Rebuilt 22 member outside national sales team to represent all of Remington Outdoor Company’s brands across all channels of trade. Developed job function and procedures for sales team to support new go-to market strategy increasing retail coverage by 30%.• Leadership of sales team supporting total revenue of more than $500MM across multiple channels of trade.• Developed $2MM territory sales and marketing budget reducing expenses by 10% over prior year.• Targeted additional expense reductions by coming in under budget by $200K.• Orchestrated regional and sports marketing contracts to increase total impressions by 20%.• Secured 8 high level sales professionals to complete national sales team.• Fostered 300% revenue increase at Cabela’s through an analytical sales and omni-channel marketing approach over 3 years.• Championed analytical sales data usage to maximize sales by providing seasonal, regional, and competitive analysis for increased revenue.• Coordinated internal and customer logistics team members to increase flow through at Cabela’s distribution centers by 75%.• Increased sales for the Colorado and New Mexico territory by 100% over 3 ½ years.* Also held position of Sr. National Account Manager and Sales Representative.

Directed all sales efforts for fishing, camping, hunting, and shooting sports products in assigned territory. Major brand responsibilities included Daiwa, Sterns, Remington, and Leupold.• Refocused neglected Colorado, New Mexico, Utah, and Southern Wyoming territory to produce increased sales an average of 20% annually.• Provided factory representation for over 15 unique brands in the outdoor industry.• Grew customer base by 20% with addition of 10 new independent retailers.• Coached, educated, and guided 3 pro staff members in support of all brands.

Bachelor Of Science (Bs), Business Management - Specialization In Business Administration

Associate Of Arts (Aa), Business Administration