• Design and build Tableau dashboards, giving User Acquisition (UA) and leadership teams the tools to better assess marketing campaign performance, player engagement, and system performance.• Collaborate across analytics teams to develop internal ETL processes and produce "single sources of truth" for standardized data, enhancing existing databases in coordination with Data team.• Own, improve, and validate internal UA data pipelines and processes to drive growth in organic and paid efforts.• Lead monthly UA spend audits to ensure accuracy of marketing costs across company databases and reporting.• Lead testing and utilization of new integrations and tooling with stakeholders.• Mine and analyze Snowflake data to drive optimization and improvement of marketing techniques, product development, and business strategies, as well as provide insights into customer behaviors and life cycles, such as user lifetime value, conversion, and retention.• Assess the SQL ability of potential new hires and employees seeking access to the company's Production database environment.• Support CRM efforts through refined reporting, user segmentation, experimentation, and defining database needs for push notification and email campaigns.

Generate and present weekly/monthly reports on lead volume, lead quality, sales and ROAS/ROI performance, to help determine how advertising dollars should be allocated and to identify other potential areas of improvement.Formulate updates and additions to the company database to ensure data accuracy and clarity.Produce monthly/quarterly reports and updates, including, but not limited to:- Lead volume and quality from digital, print, and TV advertising, along with resulting sales performance- Historical commodities prices- Email newsletter performance- Assorted reports to vendors and other 3rd party stakeholdersRespond to ad hoc management inquiries related to sales performance by ad source, sales rep performance, advertising expenses, and more.Provide updated data and charts for marketing materials.Troubleshoot lead attribution issues.Ensure accurate accounting of advertising spend in the database.Translate marketing and other business needs into technical instructions for both internal and contracted developers.

Manage sales process for team selling complex digital health products in a 6+ month sales process.Assist in managing partner and reseller relationships. Manage various systems for sales team and management, including Salesforce (CRM), JIRA, and Dropbox. Provide regular reporting on team and company performance metrics (closed sales, sales pipeline forecasts, service delivery KPIs, etc.). Act as Scrum master for combined marketing, sales, client success, and service delivery teams within Scrum agile framework. Schedule and periodically manage team meetings.

Analyze online job board performance metrics and user traffic in Google Analytics to evaluate website health and identify areas for product improvements. Manage and analyze data sets in Excel and Google Sheets, including spreadsheets on advertiser campaign performance, bill files, commission files, and marketing budgets. Collaborate with sales, tech, and various other departments to optimize performance of multiple websites. Troubleshoot advertiser concerns, campaign reporting, recordkeeping, HTML editing and repair, and identifying and reporting website errors. Communicate directly with advertisers to discuss and manage new and ongoing advertising campaigns on various online job boards.

Develop concepts for finance articles and research keywords in Google Adwords to create SEO-friendly content for various finance website. QA published articles.

Responsible for daily “Welcome Desk” operations including receiving visitors, answering questions related to park and City, coordination of park service reservations, and management of recreation equipment. Processed payments for recreation and parks membership cards and services.

Directly supervised and trained staff members and provided performance evaluations. Responsible for department operations, communicating with custodial, maintenance, and security personnel within the UCLA Student Union. Building liaison with clients holding events.

Responsible for training and scheduling of staff members. Supervision of arcade staff in areas of transactions, money collection and deposits, maintenance services, and customer management.