Director E-Commerce
CurrentResponsible for developing and effectively executing an E-Tailer Strategy that:Protects the Rinnai brand by: protecting reseller margins so that desirable pre- and post-sale services and infrastructure can be provided, insures appropriate price levels to facilitate technology development and new product introductions, levels the reseller playing field to avoid destructive channel conflict.Insures a premier consumer experienceAllows both online and offline sales growthKey Components Include:* Comprising Authorized E-Tailer Agreement (Participation Policy / Display and Trademark Usage Policy)* Defining IMAP* Identifying Distributor(s)* Determining Authorized Resellers* Implementing 3rd Party Online Monitoring* Defining Penalties (Distributors Selling Unauthorized E-Tailers and E-Tailers Violating IMAP / IP Policy)