During my two-month internship in Lisbon, Portugal, I gained hands-on experience in social media marketing. I created engaging content for two apps using Canva, producing five posts per week to boost user engagement. I conducted in-depth analyses of eight competitor websites and social media strategies, documenting key insights in Excel and presenting them to leadership. This directly influenced an improved content creation strategy. Additionally, I designed and executed two comprehensive, four-week social media schedules in Microsoft PowerPoint. Working in a fast-paced, deadline-driven environment, I consistently met weekly goals, strengthening my ability to deliver high-quality results under pressure.

In this program, I work alongside a small team to partner with MSU student-athletes, aiming to enhance their personal growth through NIL (Name, Image, and Likeness) agreements. These agreements can be established with businesses looking to partner with student-athletes for brand promotion. As the Marketing Lead, my duties include creating pitch templates for the athletes, conducting market research, providing insight on athletes' social media profiles, and formulating brand strategies for both businesses and clients.

• Created paid and organic social media content for Instagram & Facebook• Designed and built an e-commerce website using Shopify• Implemented brand guidelines and developed on-brand creative and copy• Sourced influencers and planned a global influencer campaign on TikTok• Calculated cost-efficiency metrics, evaluated and reported on campaign performance• Leveraged best practices to improve conversion and reduce friction• Collaborated with global team to complete marketing tasks

Platform Partners provides people with an easy to use web builder so they can build their own websites or hire us to build it for them. We also provide way to create marketing assets to help scale your brand.During my time, i developed essential skills in cold calling and email communication, while gaining valuable experience in networking with prominent brands to foster lucrative partnerships with ambitious college athletes. This hands-on opportunity allowed me to improve in building and enhancing personal brands, as well as creating captivating and functional websites that showcase the athletes' unique talents and stories.

• Interacted in teams of 3 to coordinate food distribution and items to package• Trained other staff to check customers out, by conveying excellent communication skills to team members• Analyzed customers' orders via phone, memorized 2 different menus for separate dining times

•Communicated in teams of 2 cleaning inside of cars efficiently by vacuuming and complying with cleaning supplies•Gathered customer feedback to guide product improvements and introduced incentives to increase customer satisfaction •Earned and split tips evenly with team members excluding a salary of 4$ per hour

• Orchestrated a Covid-friendly summer camp for kids aged 7-9 every weekday, and developed key parental interaction skills• Managed revenue in a spreadsheet, accumulated through about 12 kids, which went towards pay, activities, supplies, and food