· Developing comprehensive marketing plans to promote the company’s products (inkjet and digital duplicators) and enhance brand recognition.· Analyzing market trends, customer needs, and competitive landscape to inform strategic decisions.· Planning, executing, and overseeing marketing campaigns across various channels (digital, print, events, etc.) to drive sales and customer engagement.· Administrating CRM systems to manage customer relationships, track interactions, and leverage data for targeted marketing campaigns.· Supervising the creation of marketing materials such as brochures, ads, websites, and social media content.· Implementing SEO strategies to enhance online visibility and improve search engine rankings.· Collaborating with the sales team, especially the dealer sales division, to provide them with necessary marketing tools and materials.· Managing the marketing budget and ensuring funds are allocated effectively to maximize ROI.· Working closely with the dealer network to support their marketing efforts and ensure they have the resources needed to sell the company’s products.· Monitoring and analyzing the performance of marketing activities and campaigns, and adjusting strategies as needed.· Reporting on marketing activities and performance to senior management and other stakeholders.

· Manage and oversee financial affairs of the organization such as bankselection, reconciling statements, allocate and manage cash flow distribution·Assist in fundraising $10k+ in donations from digital marketing campaigns in our startup year· Facilitate in the preparation of an annual budget of $10k+, regularly monitor andcompare the actual revenues and expenses incurred against such budget· Translate financial concepts and information to board members whilebringing new investment opportunities to light· Create end-to-end digital fundraising campaigns· Facilitate a sensory gift card program· Establish a digital infrastructure for the organization to store and communicate data· Design and uphold brand standards· Design and implement a functional and informational website with donation and form functions· Enroll in non-profit eligible programs such as Facebook for Nonprofits, Canva for Nonprofits, Google Suite for Nonprofits, and more

· Photograph large scale events on-site, weddings, and portrait sessions· Manage all photography and editing sessions· Design marketing materials and branding for small businesses· Communicate with clients throughout various stages of the photography and design cycle, from pre-event to post-event· Manage all marketing and business affairs

· Manage email communications by curating promotions, announcements, and customer journeys to drive product demand· Strategically manage social media for parent and subsidiary companies, creating content and messaging as well as engaging with customers and prospects · Develop and reinforce brand guidelines, evolving and creating digital marketing materials across all major departments· Create and execute top of funnel campaigns receiving more qualified job applicants and capturing 300% more customer leads for the subsidiary company· Create and optimize cross-platform promotional campaigns for the subsidiary company that helped double sales YoY· Conduct market research, implement, and report on marketing programs such as email, social media, digital campaigns, and events· Prepare a weekly progress report on marketing and finance metrics for the subsidiary company· Contribute to the design and development of the new website and maintain it by implementing new features, creating cross-synced forms, and coordinating with vendors· Plan and execute conference strategies to drive lead generation efforts, including; training, sponsorship coordination, marketing material planning, and post-event lead tracking · Interview, hire, and oversee student workers through a summer internship program to train them essential marketing skills

· Created compelling marketing content such as website copy, press releases, blog posts, videos, and customer case studies· Supported overall marketing campaigns · Curated a quarterly company insider· Created sales contests to motivate employees and encourage sales· Created, scheduled, and reported on social media · Applied for yearly industry-related awards· Assisted in email marketing initiatives· Spearheaded financially related reporting for several initiatives across all North American office locations

· Assisted in strategy and creation of product marketing campaigns and content such as emails, blogs, PR, social media, and in-app messaging· Worked cross-functionally across teams to help identify feature and communication gaps · Worked directly with TaskRabbit to uphold the terms of agreement to our partnership· Created a repository of customer journeys, purchase buyer history, and more

· Created and maintained a self-monitored file tracking system for mileage, maintenance, and other expenses · Built strong relationships with customers keeping in mind safety, kindness, and urgency

· Ensured pleasant and safe arrivals for riders · Practiced customer service and verbal communication resulting in a 4.89 average rating

- Utilized company tools and technology to provide customers with product knowledge, enhancing customer engagement and maximizing sales- Proactively problem-solved customer concerns keeping in mind company policy and customer satisfaction in mind- Partnered with store leadership team on elevated customer service initiatives

- Performed opening and closing store duties as needed- Provided prompt and courteous service to customers to maximize personal and store sales and customer service while promoting the company image of quality and professionalism- Supported the store manager in all tasks necessary to efficiently operate the store

- Developed strong product knowledge across the RL Lifestyle catalogs- Maintained open, professional, and ongoing communications with store management, peers, and corporate partners- Provided exceptional customer service and hospitality by greeting, listening, and assisting customers by exceeding their expectations and demonstrating excellent knowledge of the product and styling