Support the advancement of economic development for Lorain County, Ohio; Driving strategies to attract, assist and retain businesses.

• Manage the Communications Department in one of the country’s largest staffing firms, overseeing the department’s budget and development of its strategic vision for the company’s corporate office, specialty groups and 40+ operating locations nationwide• Supervise a team of communications and multimedia coordinators and interns, including hiring, initial training and ongoing performance management• Develop the overarching internal and external communications strategy and design individual PR and marketing initiatives• Serve on the company’s senior leadership team, providing a perspective on brand identity and messaging to high-level corporate decision-making, creating a robust and well-integrated communication program• Design strategic recruitment campaigns to attract high-quality candidates in both major and rural markets• Manage all corporate communications including media relations and crisis communications• Oversee vendor selection, negotiations and management Key Contributions• Contributed to annual revenue growth and a near-doubling of the workforce since 2001• Developed numerous charitable partnerships with non-profits, including the Greater Cleveland Foodbank, St. Jude Children’s Research Hospital and National Military Family Association• Managed the marketing and communications strategy for 12 acquisitions in 12 states across 25 locations• Spearheaded two complete website overhauls, including mobilization, Search Engine Optimization, content and integration of the company’s job board, currently hosting an average of 250K visits per year• Completed 100+ award and recognition applications for industry-related honors, resulting in 75+ wins• Launched a weekly company blog with 250+ articles on HR and industry topics with dozens of resources• Developed all internal and external messaging related to the COVID-19 pandemic

• Designed and executed public relations strategies designed to generate publicity for the company and its products, programs and services• Utilized advertising, communications and appropriate public relations activities to promote company initiatives, brand awareness and internal operations• Coordinated advertising with the Marketing Team to ensure consistent messaging and brand identity• Responded to media requests for comment, quotes, background data, etc. and prepared press releases• Planned and coordinated numerous special events annually, such as collection previews, client appreciation events, corporate anniversary celebrations, employee engagement and company strategy conferences, sales, golf outings, etc., including arranging for corporate sponsorships and prizes• Collaborated with Project Managers, Business Development Managers and Principals to respond to 500+ RFQs and RFPs, including content development, layout, production and distribution• Prepared requests for bids, sourced and qualified vendors and negotiated purchase agreementsKey Contributions• Served as the Project Lead on a major website redesign• Implemented an Intranet system to house corporate information, collaboration tools and operational systems, including company updates, 200+ forms, on-demand marketing materials, real-time ordering and request links, training videos and a weekly CEO video update segment, all produced internally• Tasked with overseeing the crisis response strategy during the Great Recession

• Developed and reviewed internal and external print communications used for recruiting, sales and marketing and general company operations• Served as the liaison between the corporate office and branch offices• Designed effective and targeted internal communication and marketing programs• Created training, HR, recruiting and other materials intended for internal uses, such as onboarding new employees, boosting morale, disseminating information and managing policy or operational changes• Supported the day-to-day administrative duties of the Communications Department, including bill requisitions, response tracking, operational form updates and order fulfillmentKey Contributions• Provided key event planning support for major company anniversaries, which included year-long promotional campaigns and hallmark celebrations with attendance of 350+ employees, members of the press and current and prospective clients• Spearheaded and later led the company’s initial transition from traditional to digital advertising• Created social media pages for the company across Facebook, LinkedIn, Twitter, YouTube and Instagram, including both public-facing content and private groups used for internal purposes

• Provided broadcast intelligence counsel to corporations, non-profit organizations and public relations/marketing agencies throughout the state of Ohio• Coordinated special broadcast monitoring, in the event of crisis situations or special promotions• Designed and delivered marketing presentations to current and potential clients, overviewing the company’s products and services

• Researched, composed and broadcasted stories concerning relevant news to Northeast Ohio for WEOL 930 AM• Produced morning, afternoon and evening news casts on a weekly basis• Covered various city council and school board meetings, along with other special community events

• Prepared news releases and profile articles for local newspapers• Developed promotional flyers and public address announcements for distribution to: schools, churches, community groups and the city’s cable channels and webpage• Implemented special promotional and marketing programs to increase utilization and awareness of the Parks and Recreation Department facility and programs