Received a promotion to Sales Manager with the added responsibilities of oversight for a five-person sales and technical service team. Managed all sales for product distribution customers, including animal health distributors, farm and ranch retailers, feed manufacturers and commercial dairies across the country. - Focus on building a high-powered sales team with clear expectations and accountability. - Provided leadership, direction and focus on achieving company goals and objectives by developing organization-wide sales strategy and implementing tools to streamline operations within the sales department.- Focus on top-line sales and bottom-line performance, managing staff and overseeing all portions of the sales process, including team coaching, recruiting, training and motivation.- Collaborated cross-functionally with all management levels to create operational efficiency and customer value.- Manage and coordinate sales structure to develop relationships, which lead to collaboration with customer partners to drive sales.- Create goals with channel marketing team, overseeing execution of key elements to achieve revenue targets.

I was recruited for this role to manage large retail and distributor accounts nationwide and repair damaged retail customer relationships. I was also responsible for the strategic planning, development and growth of milk replacer, colostrum and animal health products accounts nationwide. - Exceeded budgeted growth YoY throughout tenure. - Grew book of business from three primary customers and increased revenue. - Fostered executive engagement, buyer and merchant partnerships, sales representative support and marketing business plan creation and execution.- Assessed individual customer accounts to define and present the most robust product offerings to match specific client needs and geographic locations. - Strategically planned and analyzed sales figures, profit, performance metrics and trends for line reviews and market growth development

In this position, I was responsible for the purchasing, product assortment and product expansion for the Forage Department, including marketing efforts, profit and loss and cost, retail and inventory levels. Managed vendor base of 40+ vendors across the US, directly oversaw an Associate Buyer and Merchandise Administrator and a cross-functional management team of more than ten participants. - Developed, implemented and managed the company’s first-ever private-label bagged forage products. - Implemented and managed monthly, quarterly and yearly budgets.- Increased SKUs from five to over 25, growing revenue from $900K to over $52M. - Worked with individual stores to offer forage products in large quantities and increased shelf space to create the feel of a local independent feed store. - Developed risk management policies, obtained permits and worked with county governments for permission to sell forage products across the company. - Oversaw advertising and local media marketing campaigns.

Here, I was responsible for managing hay and straw acquisitions for distribution to the Kentucky equine industry and account management for top strategic farms in the area. - Supervised shipping and receiving operations to facilitate delivery of products to customers, including processing orders and maintaining inventory levels.- Improved efficiency in purchasing, shipping/receiving, warehouse and delivery operations by reducing time and cost through improved processes.- Organized and managed all business transactions, including cost, retail, purchasing and operational expenses.- Completed monthly inventories to ensure current supply of hay and straw met anticipated demands. - Developed and implemented a process to monitor supplier’s performance, leading to a reduction in defective product rate of more than 15%, improving the overall quality of products used by customer base. - Interviewed and hired employees, ensuring new hires had proper training to perform at desired level in position.