Brandon West

Brandon West Email and Phone Number

Senior Product Manager @ Tractor Supply Company
Leechburg, PA, US
Brandon West's Location
Leechburg, Pennsylvania, United States, United States
About Brandon West

I am a Product Manager with over 9 years of experience in both fast-paced startups and established corporate environments. I specialize in developing and executing product strategies, creating data-driven roadmaps, and leading teams to deliver impactful solutions. My expertise spans across search and discovery optimization, content management systems, merchandising platforms, and user experience design, driving measurable improvements in conversion rates, user satisfaction, and productivity.I thrive in collaborative environments, partnering with cross-functional teams to bring innovative products to life. At PartsTech, a SaaS-based startup focused on helping automotive repair shops find the right parts, I led the Search and Discovery product roadmap, which resulted in an double digit increases in conversion rates and user satisfaction. Previously, at American Eagle Outfitters, I spearheaded the implementation of a Content Management System that boosted content creation productivity by 30% in just 8 months.I’m passionate about using data and customer insights to guide product development, and I am always looking for ways to refine and improve processes. I'm excited by the opportunity to continue driving product innovation and growth in dynamic environments.

Brandon West's Current Company Details
Tractor Supply Company

Tractor Supply Company

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Senior Product Manager
Leechburg, PA, US
Brandon West Work Experience Details
  • Tractor Supply Company
    Senior Product Manager
    Tractor Supply Company
    Leechburg, Pa, Us
  • Partstech
    Senior Product Manager
    Partstech Jul 2022 - Jul 2024
    Cambridge, Ma, Us
    SaaS-based startup focused on helping automotive repair shops quickly find the right parts across multiple suppliers.- Led the Search and Discovery product roadmap, incorporating customer feedback, sales insights, and market analysis, resulting in a 28% improvement in user satisfaction over 12 months.- Implemented algorithms to optimize search functionality, boosting user conversion rates by 18% and reducing zero-result searches by 38% within 9 months.- Directed the creation of a comprehensive KPI tracking report, providing real-time insights into search performance and enabling data-driven decision-making to achieve strategic goals.- Presented quarterly updates to executives and bi-weekly product demos to stakeholders, showcasing product enhancements and strategic roadmap updates.- Led product discovery in partnership with design and research teams, defining user needs and aligning product features with market dynamics.
  • American Eagle Outfitters Inc.
    Senior Product Manager - Search & Browse, Internal Merchandising Tools
    American Eagle Outfitters Inc. Jan 2018 - Jun 2022
    Pittsburgh, Pa, Us
    - Spearheaded the strategic vision and implementation of Contentstack CMS, resulting in a 30% improvement in content creation productivity across the business.- Led the successful transition from Oracle Endeca to Constructor.io search platform, completing implementation within 6 months and driving a 22% increase in search conversion rates.- Successfully led the transition from Extensis Portfolio to Adobe Experience Manager (AEM) Assets, expanding digital asset management capabilities from the photo studio to the entire organization, enhancing cross-departmental access, collaboration, and efficiency.- Developed and launched a digital customization experience for denim, enabling online shoppers to personalize their jeans, which contributed to a measurable increase in customer engagement and satisfaction.- Directed the delivery of the AEO Better World site in partnership with WordPress VIP, showcasing AEO's philanthropic initiatives and driving brand loyalty.
  • American Eagle Outfitters Inc.
    Product Manager - Search & Browse
    American Eagle Outfitters Inc. Jan 2016 - Jan 2018
    Pittsburgh, Pa, Us
    - Developed and implemented strategic roadmaps for Search and Browse, improving user experience and supporting the transition away from a standalone mobile site.- Drove a 13% increase in conversion by partnering with Site Merchandising and Data Science teams to develop AI/ML models for Search, Browse, and Recommendations.- Created and launched a "Favoriting" feature, resulting in over 2,500 engagements in the first holiday season.
  • American Eagle Outfitters Inc.
    Engineering Manager
    American Eagle Outfitters Inc. May 2013 - Jan 2016
    Pittsburgh, Pa, Us
    - Served as Engineering Lead for Oracle WCS (CMS) implementation, transforming content management processes and enhancing brand-customer interactions across multiple digital platforms.- Managed a team of 5 UI engineers to streamline delivery of daily code updates, ensuring seamless releases and mitigating business risks
  • American Eagle Outfitters Inc.
    Sr. Developer, Technical Lead
    American Eagle Outfitters Inc. Dec 2011 - May 2013
    Pittsburgh, Pa, Us
  • American Eagle Outfitters Inc.
    Interactive Developer, Ae Brand Lead
    American Eagle Outfitters Inc. Apr 2008 - Dec 2011
    Pittsburgh, Pa, Us
  • New Perspective Communications
    Contractor - Web Design And Web Development
    New Perspective Communications Nov 2007 - Apr 2008
  • Highvision Inc
    Web/Print Designer
    Highvision Inc Jun 2001 - Aug 2007

Frequently Asked Questions about Brandon West

What company does Brandon West work for?

Brandon West works for Tractor Supply Company

What is Brandon West's role at the current company?

Brandon West's current role is Senior Product Manager.

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