I have established several health and wellness businesses, encompassing franchises and new product brands. I hire, onboard, and lead multidisciplinary teams and focus on long-term growth and scalability. Determining the vision, mission, and values of the companies, I author and implement policies and best practices. Drafting and ensuring adherence to budgets, I execute successful pre-opening marketing strategies, maximizing profitability across all the businesses. Training, mentoring, and… Show more I have established several health and wellness businesses, encompassing franchises and new product brands. I hire, onboard, and lead multidisciplinary teams and focus on long-term growth and scalability. Determining the vision, mission, and values of the companies, I author and implement policies and best practices. Drafting and ensuring adherence to budgets, I execute successful pre-opening marketing strategies, maximizing profitability across all the businesses. Training, mentoring, and motivating staff, I develop high-performing teams focused on growth and sustainability. I identify opportunities to continuously improve products, services, operational efficiency, and customer satisfaction. Show less

Leading business development for an orthopedic startup, I drove sales across Utah territory. Ideating and implementing sales and distribution strategies with senior leadership, I developed a network and forged customer relationships to drive growth. Collaborating with consulting surgeons and biomechanical engineers, I supported implant development and refinement and collaborated with top-performing sales reps through established industry connections. Partnering with the President and VP of… Show more Leading business development for an orthopedic startup, I drove sales across Utah territory. Ideating and implementing sales and distribution strategies with senior leadership, I developed a network and forged customer relationships to drive growth. Collaborating with consulting surgeons and biomechanical engineers, I supported implant development and refinement and collaborated with top-performing sales reps through established industry connections. Partnering with the President and VP of Sales, I created, implemented, and optimized distribution strategies. I devised, revised, reviewed, and enhanced marketing materials in collaboration with the Marketing team. Maximizing surgeon engagement with regular communication and the provision of my subject matter expertise, I generated accurate sales forecasts and ensured efficient inventory management. Show less

Spearheading sales of Revision Total joint replacements across the N Utah/University region, I hiked sales with the development of effective strategy, consultative selling, and relationship building. Accurately ascertaining territory needs, I identified a niche that promoted rapid growth. Overseeing a group of 32 high volume physicians that specialized in complex revision arthroplasty, I met with Residents and Fellows to increase their knowledge of current concepts and techniques.-… Show more Spearheading sales of Revision Total joint replacements across the N Utah/University region, I hiked sales with the development of effective strategy, consultative selling, and relationship building. Accurately ascertaining territory needs, I identified a niche that promoted rapid growth. Overseeing a group of 32 high volume physicians that specialized in complex revision arthroplasty, I met with Residents and Fellows to increase their knowledge of current concepts and techniques.- Successfully ran and operated a territory that generated $3.5 million yearly revenue- Worked side by side with world renowned orthopedic surgeons and engineers during pre-market launch to help develop and adjust the new Zimmer total knee system Persona. - Heavily involved with Op-Walk were I managed the surgical instruments and implants for the yearly donations of over 100 total joint replacements done in El Salvador and locally for impoverished people where patients receive a total joint replacement completely donated. - I was involved with 7 hospitals, 2 level 1 trauma centers one being the University of Utah hospital a teaching institution where I worked to train and educate resident and fellows on an array of trauma, joint replacement, and revision surgery instruments and techniques.- Year over year was ranked top 3 trauma territories in the country. - Specialized in the full line offering of Zimmer focusing a large part of my business of Revision TKA and THA, generating a niche with larger revenue stream.- Successfully operated the largest and first Zimmer total ankle arthroplasty (TAA). - Showed growth year in year out by focusing on certain market segments even as reimbursements fell. Show less

- Manage 70 orthopedic surgeons among 14 hospitals and 10 surgery centers- Work closely with trauma surgeons in level 1 trauma center - Trained on orthopedic reconstruction and foot and ankle- Converted 3 STAR using Surgeons to Wright Medical INBONE total ankle system since March 2011- Held a 100% market share in total ankle arthorplasty in my territory once obtained - Successfully obtained 130% to quota YTD upon my exit from Wright Medical -… Show more - Manage 70 orthopedic surgeons among 14 hospitals and 10 surgery centers- Work closely with trauma surgeons in level 1 trauma center - Trained on orthopedic reconstruction and foot and ankle- Converted 3 STAR using Surgeons to Wright Medical INBONE total ankle system since March 2011- Held a 100% market share in total ankle arthorplasty in my territory once obtained - Successfully obtained 130% to quota YTD upon my exit from Wright Medical - Negotiated and secured contracts with high volume surgery center and the County Hospital - Captured business through structured sales calls and through strong relationships and niche selling- Selected 1 of 5 Consultants Nationally to be a trainer for Wright’s “Train the Trainer program” Show less