Assisted in building out an in-house performance media team, contributing to a twofold increase inbudgets during the inaugural yearDirected development of programmatic strategy, improving CPAs by 32%Managed execution, optimization, and reporting for Sony Theatrical campaigns across Programmatic, Search, and SocialDelivered actionable campaign insights to Sony Marketing through detailed reporting andpresentationsCultivated strong relationships with agency counterparts, prioritizing communicationDirectly managed 4 managers and directors with oversight across a team of 20, ensuring best practice and optimal performanceFostered an inclusive and collaborative culture, leading by example and taking a boots on the groundapproach

Led a team in orchestrating campaign execution, optimization, and reporting within the Entertainment verticalOperated across various DSP platforms, meticulously analyzing third-party data, and fine-tuningcampaign performance tailored to client KPIs such as Viewability, CTR, VCR, CPA, among othersResponsibilities encompassed comprehensive campaign planning, execution, reporting, and directcommunication, notably for FOX Broadcast and FOX Sports.

Implemented industry best practice while orchestrating campaign execution, optimization, and reporting across large client book of businessOperated across various DSP platforms, meticulously analyzing third-party data, and fine-tuningcampaign performance tailored to client KPIs such as Viewability, CTR, VCR, CPA, among othersResponsibilities encompassed comprehensive campaign planning, execution, reporting, and directcommunication, notably for Sony Pictures Entertainment, Best Western and Blue Cross Blue Shield

Campaign execution, optimization, and reporting Tested and trafficked assets, analyzed third party data, and optimized campaign performance specific to client KPIs (e.g. viewability, CTR, VCR, engagements, etc.) Worked closely with sales team, business intelligence, and media buying teams to manage, retain, grow and satisfy Viant's customer business relationships

Operated business functions to include screen repair / replacement for homes and businesses on locationMaintained 5 star yelp.com customer ratingManaged and monitored company site: wolfemobilescreenservice.com - Adwords, SEO optimization, monitored Google Analytics traffic, behavior & engagement

Provided post sales customer contact and account management for inbound order fulfillment of print and print related services and/or kittingExecuted print/ kitting/ distribution orders from customers received through the online system or through direct contact with customerAccount manager for companies such as Anthem Blue Cross, American Cancer Society and Apria Healthcare

Training including management, estimating, planning, purchasing, accounting, sales and customer service.Wide Format Manger - Established and managed Wide Format Printing DepartmentManaged all facets of department including sales, estimating, purchasing, production and consultationObtained HP Scitex equipment operations and maintenance certificationApple Project Manager - Managed large scale printing project for Apple iPhoto products.Team management of 20+ employeesCommunication with Apple for quality assurance and site complianceProject revenue grew from $500,000 to $1.4 Million

Delegated tasks & provided employee trainingDeveloped and implemented Standard Operating Procedures (SOP’s) to facilitate quality and consistencyTaught lessons in Adobe Photoshop, camera use, and other relevant programs to customersCreated and maintained company website