Brandon Mcdonald Email & Phone Number

El Segundo, Ca, Us

• As a new leader, led the marketing team through multiple acquisitions, meeting our business goals for the first year and doubling revenue goals for the second year• Led the Inbound and Content Strategy, recreating and redesigning websites and blogs, doubling organic traffic and qualified MQLs• Instituted paid search and review site PPC and PPL programs driving $3 million in pipeline in one year• Unified the team through tumultuous transformation, building a culture of trust and clear pathways to achievement and advancement

Dunwoody, Georgia, Us

Atlanta, Ga, Us

• Key creator and executor of the enterprise digital strategy supporting 8 lines of business and spanning the entire country. Heavy focus on B2B brand and acquisition strategies• Introduced and created enterprise demand and lead generation strategies automating multi-channel campaigns throughout all phases of the customer journey• Worked with VP of Digital Marketing to create and execute content strategies for multiple lines of business. Tripled organic traffic to website in 1 year• Built internal lead qualification, scoring, and routing automation, delivering leads to sales in real-time. Aligned with sales to establish SLAs reducing lead time-to-first-touch from days to 15 minutes, resulting in an MQL to win rate increase from 10% to 55%.• Acted as MarTech manager, leading RFP, vetting, implementation, and on-boarding of all MarTech products• Introduced and executed Account Based Marketing strategy, utilizing AI to segment audiences by buyer intent. Managed multi-touch/channel ABM campaigns for strategic accounts, increasing wallet share by 17%• Led website architecture rebuild, improving UI/UX and increasing lead generation entry points on website resulting in 2.5X increase in SQLs in 6 months• Increased MQL/SQL quantity and quality resulting in a 3.5X increase in lead revenue• Led the build of marketing reporting and analytics self-serve architecture. Implemented analytics methodologies allowing marketing to prescriptively recommend solutions to solve business problems and drive impact• Acted as marketing product development manager, creating innovative customer facing products significantly increasing lead volume and revenue•Led full development cycle of API integration and implementation between marketing automation platforms and CRMs

Rexburg, Idaho, Us

• Developed, branded, managed marketing strategy for dozens of client products. Achieved high-volume sales within one year of launch date for each product by deploying digital and traditional marketing strategies• Acted as CMO for all internal and client campaigns across multiple channels. Consistently drove 5X ROAS on monthly spend• Owned sales. Increased revenue by 320% in 2 years• Lead customer success department. Improved customer retention by 15% in one year and increased save rate by 35% in two years• Spearheaded change management and optimized talent allocation. Reduced payroll costs by 45% in 8 months while increasing productivity

Oversaw the entire launch of the Lubbock, TX location, including: selecting the location, building out floor plan, stocking first inventory, executing grand opening marketing campaign and event, and managing all staff and operations.

Scottsdale, Az, Us

SaaS COMPANY - CRM AND MARKETING AUTOMATION• Lead Product Owner for platform road map and clients' custom development. Established QA processes for all projects. • Executed rapid sales growth. Increased client base by 300 in one year. • Built and managed in-house technical support department. Dramatically reduced technical response time and ticket completion time.• Contributed to profitable exit. Acted as a key player in the growth and profit of the company, resulting in attracting a buyer only 2 years after launch date.

Provo, Utah, Us

The most intense and exciting door-to-door sales job I've had. I've never worked so hard in one summer! I learned more about sales in this position than any. I closed 238 accounts over the summer.

Us

RETAIL - GROCERY AND PHARMACY • Managed all department inventory. Utilized data and trends to ensure sufficient inventory supply at all times. • Managed Customer Service Department. Trained and managed all customer service reps. • Achieved outstanding service recognition. Earned Employee of the Month Award 14 times

Advanced to Assistant Manager in 3 months and to First Assistant Manager in 1 year.Managed all staff, Managed inventory utilizing previous year's data, Rapidly reduced shrink by 20%, ASE certified, Implemented and managed planograms.

Atlanta, Georgia, Us

•Assisting the General Manager with all facets of the successfuloperations•Providing a high level of leadership to the restaurant and theemployees •Supporting the General Manager with all aspects in generatingsales and profit growth efficiently and effectively.

Bba, Business Administration And Management

Associate'S Degree, Business Administration And Management, General